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Joined April 2010
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Not Renewing Your Domains? You Still Have a Shot at A Sale. sullysblog.com/not-renewing-…
The cleanest domains often carry more meaning with fewer characters. Character count alone isn’t the goal. Efficiency is.
Brand education is expensive. A domain that reduces the amount of explaining a company needs to do can have real value.
There is a reason ordinary words keep producing extraordinary domain sales. People already know what they mean.
Another clue is whether customers use the term, not just marketers. Words customers already understand are easier to build brands around.
One clue that a new term has staying power is when several unrelated companies start using it independently.
Mike Sullivan retweeted
@GritBrokerage, a top-tier global domain brokerage and top-10 domain @Escrow_com leader, has been named the exclusive broker for Chat.si (owned by a Slovenia-based seller). .ai & .si
They once brokered Wisdom.ai for $750,000 #ai #si @michaelrlaw
Mike Sullivan retweeted
A keywordai .com with a $17m raise
🏛️ Company: Sunlight AI
🔗 Website: sunlightai.com
📊 Amount: $17.4 Million
🔄 Round: Seed
⚙️ Industry: AI, Healthcare
🌍 Location: 🔒 Get Pro
🤝 Investors: 🔒 Get Pro
👥 Decision Makers: 🔒 Get Pro
New terminology sometimes enters company language before it enters aftermarket pricing. That gap can create opportunity. The hard part is figuring out which terminology will stick.
I like checking how frequently an emerging term appears in corporate press releases. Businesses can reveal their future vocabulary before domain investors notice it.
Look at contracts, conferences, software tools, job openings and acquisitions. A lot of good domain research happens outside the domain industry.
A domain category becomes more interesting to me when companies are already spending money around the underlying term. Commercial behavior is more convincing than social media excitement.
Domain investing has no shortage of supply. The challenge is finding demand strong enough to support that supply.
Whenever everyone starts registering the same type of domain, I start asking who exactly is going to buy all of them.
A crowded marketplace can be a warning sign even when the category looks popular. Popularity among investors can increase supply much faster than end-user demand.
When I look at a marketplace, I pay attention to what keeps getting relisted, not just what sells. Unsold inventory can teach you plenty about a category.
A portfolio full of easily replaceable domains behaves very differently from a portfolio full of genuinely scarce assets.
Some domains are easier to sell than they are to replace. That should matter when deciding whether to accept an offer.