Toms Panders (@TPanders) header
Toms Panders (@TPanders) profile picture

Toms Panders

@TPanders

Prebid self-serve for publishers

 Riga, Latvia
setupad.com/blog/
Joined August 2009
  • Tweets2.8K
  • Following719
  • Followers551
209Media
Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)Photo by Toms Panders (@TPanders)
Toms Panders retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripapSep 17
Replying to @aripap @jaymfriedman @Prebidorg @slayser8
In conclusion: Google won across the board. The DOJ arguments were too broad and imprecise. The actual remedies are things Google was probably willing to do anyway. GAM monopoly is weakened and motivated publishers can now switch. But AdX market share and power remain very strong and AdWords demand isn't rapidly moving anywhere.
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As we continue to celebrate #Freedom250, we’re proud to spotlight the innovation and hard work that built our nation, including the remarkable story of tailor Jacob W. Davis. Born in Rīga in 1831, Davis moved to the United States at the age of 23. In 1873, he received the first-ever American patent for riveted work pants, otherwise known as blue jeans! Jacob gave rise to what the world now knows as the classic blue jean, an enduring symbol of American ingenuity, craftsmanship, and grit. Davis’s story reflects the longstanding ties between the United States and Latvia, grounded in shared values and a tradition of innovation. 🇺🇸🇱🇻 #StrongerTogether #USLatvia
Image from U.S. Embassy Riga (@USEmbassyRiga)
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Toms Panders retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripapMar 31
Betting odds on the Google antitrust remedies by @keithepetri keithpetri.com/2026/03/29/if…
If Adtech Priced Google’s Fate in a Prediction Market - /kp

If Adtech Priced Google’s Fate in a Prediction Market - /kp

The remedy opinion could drop any day. The industry has already set the line.

keithpetri.com
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Toms Panders retweeted
Axios (@axios) profile picture
Axios
@axiosMar 17
Exclusive: Small publishers hit hardest by search traffic declines trib.al/F8JNPmD
Exclusive: Small publishers hit hardest by search traffic declines

Exclusive: Small publishers hit hardest by search traffic declines

Larger publishers with better brand recognition and stronger direct-to-consumer products are more insulated from declines in traditional search traffic.

axios.com
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Toms Panders retweeted
Ari Paparo (@aripap) profile picture
Ari Paparo
@aripapJan 15
Pour one out for AdMonsters, RIP 🫗 adexchanger.com/press-releas…
AdMonsters Joins Sister Brand AdExchanger | AdExchanger

AdMonsters Joins Sister Brand AdExchanger | AdExchanger

AdMonsters joins sister brand AdExchanger, strengthening its position as the leading platform for the ad tech, publisher and ad ops community.

adexchanger.com
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One of the best parts of building a startup is your job as a founder will change every week without notice.
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team13 Nov 2024
🚀 We're excited to share an insightful interview with our CEO and Co-Founder @TPanders. Dive into the discussion to learn how ad tech is transforming businesses and how Setupad is leading the charge. Thanks, @hitechnectar, for featuring us! bit.ly/4flmGoQ #adtech
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Toms Panders retweeted
Mans LMT (@mansLMT) profile picture
Mans LMT
@mansLMT31 Oct 2024
Kā daži joki par trušiem un apakšveļu realizējas uzņēmuma nosaukumā? Par to un citiem atgadījumiem neražu stāstu vakarā runā @KristaKru, starptautiskās redzamības aģentūras "Truesix" līdzdibinātāja. 🐰 Skaties šo un citus neražu stāstus #Viedtelevīzijā 👉 bit.ly/funriga
Image from Mans LMT (@mansLMT)
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team18 Jun 2024
🚀 A throwback to last week's monthly @StartupHouse_LV meetup, where Setupad's CEO, @TPanders, shared his personal experience and gave practical advice on selling B2B products. #adtech #setupad #b2bsales #startup #founders
Image from Setupad (@Setupad_Team)
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Toms Panders retweeted
Kimeko M. (@KimekoM) profile picture
Kimeko M.@KimekoM31 May 2024
Programmatic advertisers are going through it. Money seems to be the common issue. Commission rates are difficult to negotiate and marketing budgets are shrinking all while the job gets more tactical, intricate. How they're coping here: digiday.com/marketing/shrink…
Shrinking budgets leave programmatic marketers with a raw deal

Shrinking budgets leave programmatic marketers with a raw deal

Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick.

digiday.com
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Empower your publishing journey with Google Certified Publishing Partners 🎖️ Elevate your reach with exclusive co-marketing opportunities, tap into partner-only resources, and connect with a global network of industry leaders → goo.gle/43be5Pr
Illustration on the right of an ad with a "G" badge on the bottom left corner. Copy to the left of the illustration reads, "Discover the benefits of Google Certified Publishing Partners"

ALT Illustration on the right of an ad with a "G" badge on the bottom left corner. Copy to the left of the illustration reads, "Discover the benefits of Google Certified Publishing Partners"

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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team8 Apr 2024
🔑 Ad mediation helps with app monetization and provides access to multiple ad networks through a single SDK. 🎯 Read and learn more about ad mediation and how to maximize your ad income. bit.ly/3JusGgZ #adtech #admonetization #adoptimization #publisher #appadvertising
What is Ad Mediation?

What is Ad Mediation?

Explore ad mediation: maximize revenue and streamline ad management with our guide on how it works, benefits, and top platforms for publishers

setupad.com
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team2 Apr 2024
❗️Vacancy Alert❗️ 👀 We're looking for: ✅ IT Project Manager ✅ Senior Full Stack Developer 👉More information about positions here: setupad.com/careers/ #techcompany #adtech #workingopportunity #workwithus #vacancy #saasjobs #fullstackdeveloper #projectmanager #itjobs
Image from Setupad (@Setupad_Team)
Image from Setupad (@Setupad_Team)
Image from Setupad (@Setupad_Team)
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team28 Mar 2024
🚀 We're thrilled to announce yet another milestone – Setupad Prebid Bid Adapter is now officially approved. 🎯 Full list of bidders available on the Prebid.org website docs.prebid.org/dev-docs/bid… #prebid #setupad #adtech #headerbidding
Image from Setupad (@Setupad_Team)
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team13 Mar 2024
📷 Read our CEO Toms Panders talk about the latest adtech trends, the importance of a holistic approach to website monetization, and Setupad's journey from an agency to a SaaS platform! websiteplanet.com/blog/setup… #adtech #interview #digitaladvertising #setupad
How Setupad Boosts Websites Revenue By 300%: Q/A with CEO Toms Panders

How Setupad Boosts Websites Revenue By 300%: Q/A with CEO Toms Panders

? Welcome to another interview by Website Planet. Our interviewees show you the growth strategies and tools they use to grow their company and stand

websiteplanet.com
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team7 Dec 2023
🚀 Do you want to supercharge your monetization and find out how to set up Prebid in Google Ad Manager (GAM)? 👇 Check out our comprehensive video guide below! youtube.com/watch?v=weAi7MzG… #adtech #prebid #headerbidding #googleadmanager #GAM #publishers
Set Up Prebid in Google Ad Manager: Unlock the Full Potential of...

Set Up Prebid in Google Ad Manager: Unlock the Full Potential of...

Discover the dynamic duo transforming monetization for publishers! ...

youtube.com
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team9 Nov 2023
🚀 Discover how Setupad’s Prebid Self-Serve platform compares to a popular Pubmatic OpenWrap. 👇Read this in-depth comparison and decide which solution is the best choice for you! martech360.com/mobile-tech/d… #AdTech #Monetization #setupad #pubmatic #OpenWrap #OW #PrebidSelfServe
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"Bootstrapping against the odds, Toms Panders turned challenges into opportunities, transforming Setupad from a one-man show into a profitable venture." Read the full interview: bit.ly/tomspanders
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team17 Aug 2023
Exciting news! We're nominated for the People’s Choice Stevie Awards for Favorite Companies! 🏆 Help us win by voting - peopleschoice.stevieawards.c… Your support means the world to us! 🙌 #StevieAwards #VoteNow
Image from Setupad (@Setupad_Team)
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Toms Panders retweeted
Setupad (@Setupad_Team) profile picture
Setupad@Setupad_Team3 Aug 2023
🕵️Fallacies in advertising mislead consumers to buy a good or service. 👇Read more about the 6 most common advertising fallacies and how they can affect your website! bit.ly/3rVnnS6 #adfraud #adtech #publishers #website #digitaladvertising
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