Chief Marketing Officer, NA for Kraft Heinz. Former CMO of Pepsi. Passionate about creativity, marketing, and culture. All views and posts are 100% my own.
New York
Joined April 2009
- Tweets1.6K
- Following3.3K
- Followers4.5K
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Todd Kaplan retweeted
Kraft Heinz CMO Todd Kaplan on why consumer insights are one of the most important drivers of innovation and company growth.
🎥: @AnnBerry_NYC
Todd Kaplan retweeted
Kraft Heinz becomes NFL's first official condiment partner with 5-year global deal foxbusiness.com/sports/kraft…
Todd Kaplan retweeted
.@KraftHeinzCo is partnering with the @NFL. Leading the charge is CMO @T_Kap. We spoke with Todd Kaplan on The Breaking & Entering Show to get some more details, future plans, and key insights for the partnership. Thx Todd for joining the Show 🤝
Full vid: youtube.com/watch?v=sL4PXTH0…
#marketing #advertising
Todd Kaplan retweeted
The new legend of the tailgate? CHUP! CHUP! CHUP!
Sign ch-up for the KegChup at heinzkegchup.com
Todd Kaplan retweeted
We spoke to Todd Kaplan, CMO of Kraft-Heinz, about how he’s been transforming the brand’s marketing by creating cultural moments, and thinking outside the box.
Read More: complex.com/pop-culture/a/sh…
Todd Kaplan retweeted
You'll probably want some fries and ketchup after watching this 🍟 🍅
@HeinzTweets has launched a new global campaign, “Looks Familiar,” spotlighting the uncanny resemblance between its iconic logo and the fry boxes served at restaurants around the world.
The work makes a simple point: when fries are on the table, there’s only one ketchup that belongs beside them. bit.ly/3JS2RuA
Ever wonder if your fries were trying to tell you something? 👀 🍟 🤔
Excited to share our latest Heinz campaign - “Looks Familiar” - that shows the inextricable link between fry boxes around the world and our iconic Heinz keystone logo!
Huge congrats to the entire team - excited to see this one out in the world!
Let’s gooo! 💪 🚀
#Marketing #Creativity #Advertising @HeinzTweets @KraftHeinzCo
Todd Kaplan retweeted
Rethink, highlights the similarities between the ubiquitous French fry holder and Heinz’s keystone logo shape. thedieline.com/heinzs-latest…
Todd Kaplan retweeted
And the wiener is...
speedcafe.com/?p=987872
Todd Kaplan retweeted
6 Wienermobiles. 1 iconic track. This is the Wienie 500. Tune into the Fox Sports app on Friday, May 23rd.
AI generated content. Do not attempt.
Todd Kaplan retweeted
Hot dogs RACING at the Brickyard?! 🤯 🌭
@oscarmayer is joining forces with IMS for an epic #CarbDay celebration, including the first-ever #Wienie500!
Todd Kaplan retweeted
You heard the man. Let’s spread that #MUSTAAAAAARD #HEINZ
BOOM! Song of the year, Record of the Year, and more - 5 @Grammys last night for @kendricklamar and @mustard! 🤯
Can't wait to kick off our epic #HEINZ partnership with #MUSTAAAAAARD!!!!! LFG!
#GRAMMYs #Grammys2025 #Marketing @HeinzTweets
Lets gooo!!! Huge congrats to @mustard and @kendricklamar on winning album of the year at the #GRAMMYs!!! #MUSTAAAAAARD #Heinz MustardXMustard.com