Tanner Simkins (@TannerSimkins) profile picture

- strategic consulting Complete SET Agency - advice and direction for athletes & brands - sportsbiz professor @UnivMiami - author

Miami, FL
Joined September 2009
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Packers stock still pays $0 dividends. Offerings nonetheless raise tens of millions because status beats yield under NFL ownership rules.
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Sell membership honestly and the capital raise becomes a culture event rather than a fake yield story.
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Operator takeaway: If yield is banned, productize belonging. Do not pretend it is a normal equity story.
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"Get over yourself." — Gregg Popovich Spurs coach, 5× NBA champion
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"It ain't over till it's over." — Yogi Berra MLB catcher & coach, Hall of Famer
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The European Super League launched in 2021 and collapsed in roughly forty-eight hours. Twelve founding clubs met a fan veto faster than banker models predicted.
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Closed leagues look efficient on paper until the culture that funds them walks out in forty-eight hours.
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Operator takeaway: Run the fan-veto scenario before you announce the breakaway.
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"He who is not courageous enough to take risks will accomplish nothing in life." — Muhammad Ali Boxing champion
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The Glazers' 2005 Manchester United LBO loaded debt onto the club. Football met private equity, and fans felt the debt service for years.
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Sporting spend versus interest versus the global commercial machine remains the unresolved tension.
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Operator takeaway: If you lever a cultural institution, budget the fan veto as a real risk factor.
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