77% of brands are increasing their TV budgets in 2026. What are you planning to do? - Streaming is exploding, opening more ad-supported inventory than ever… - AI is maturing, helping with efficiency, planning, and insights… - And measurement is now making it possible to see what’s actually working across both linear and streaming. With 2026 shaping up to be one of the biggest years for TV in recent memory, how will you make it all work without overspending or missing the moments that matter? We pulled together a quick (well, relatively quick) 15-minute guide with everything you need to navigate 2026 — from budgeting and buying strategies to a quarter-by-quarter look at the year’s key moments. If TV is part of your plan next year, this is a must-read! tatari.tv/insights/how-to-bu… #TVAdvertising #MediaPlanning #CTV #Streaming #MarketingStrategy #2026Planning

One week and counting! 🗓️ Scott Galloway will take the stage at The Glasshouse in NYC, and he’s not alone. @Reddit CEO Steve Huffman, Oren John, and Cody Plofker join him, along with marketing leaders from @liquidiv, @manscaped, @AvocadoMattress, and @thornehealth. All on one stage, all talking about where advertising goes next. And the conversation doesn’t stop there. Join us at our rooftop happy hour for drinks and exclusive experiences with top networks and publishers. Hundreds of marketers will be in the room. Will you? Forward is invitation-only and space is limited. Request your invitation now 👇 forwardbytatari.com/

The forces shaping business and media are shifting fast. What should leaders be paying attention to next? At Forward 2026, Rich Greenfield (@RichLightShed), Co-Founder and TMT Analyst at LightShed Partners, sits down with Scott Galloway (@profgalloway) for a conversation on what’s changing for brands, business, and consumer behavior. From AI and the future of media to what today’s leaders are getting right and wrong, Scott will challenge conventional thinking and share where he sees things heading. The session closes with audience Q&A, so bring your questions. Join us October 29 at The Glasshouse in NYC. Request your invitation: forwardbytatari.com/

Forward is just 2 weeks away! Here's what's on tap: @profgalloway discussing AI, media, and what leaders are getting right and wrong. And answering your questions. @Reddit's CEO on the second screen, and how to measure what happens there. @orenmeetsworld on building brand worlds that earn attention. @AvocadoMattress, @manscaped, @liquidiv, and @thornehealth on how they use TV to build the brand and drive performance. Drinks on the Hudson with the people shaping the future of advertising. Need more convincing? Check out 5 reasons you won’t want to miss Forward. tatari.tv/insights/5-reasons…

Your peers have RSVP’d to Forward. Have you? 👀 The guest list for Forward 2026 now includes marketers from some of the biggest names in beauty, health, finance, retail, and tech. Here’s a sneak peek at who’s RSVP’d so far. They’re coming to hear from @profgalloway, Reddit CEO Steve Huffman, @orenmeetsworld, @codyplof, and brand leaders from @liquidiv, @manscaped, @AvocadoMattress, and @thornehealth. Request your invitation: forwardbytatari.com/

Your TV ads might be driving retail sales you can’t see. @lundbergfarms went against the grain to connect TV to retail sales. Instead of relying on blended ROAS, they partnered with Tatari to measure TV’s lift retailer by retailer. The findings revealed meaningful differences across retail accounts. That more granular view now informs smarter media planning. Read the full story to see how Lundberg made TV's retail impact measurable. tatari.tv/insights/how-lundb…

Today’s breakout brands are building worlds people want to follow, and few understand how that works better than @orenmeetsworld. In just a few weeks, Oren is bringing that perspective to the Forward stage, sharing how brands can build worlds through creators, products, visual codes, and recurring themes, and turn them into something people want to be part of. He joins Scott Galloway, Steve Huffman, Cody Plofker, and marketing leaders from some of today’s most ambitious brands. 📍 The Glasshouse, NYC 🗓️ October 29, 2026 Forward is invitation-only, and seats are limited. Request yours: forwardbytatari.com/

Prime Big Deal Days start in 4 days. Here’s why TV advertisers should be paying attention. Tatari analyzed 5 Prime Day and Big Deal Days events and found TV-attributed @amazon CPAs were 21%–54% lower during the events than immediately after. When shoppers are already in-market, TV can help influence what they buy on Amazon. Read the full blog: tatari.tv/insights/why-amazo…

Free TV ad credits sound great. But what happens when they run out? 🤔 On Limited Supply, @codyplof, former CEO of Jones Road Beauty, tells @mrsharma what happened when the brand tested a self-serve TV platform offering free credits. Watch the clip, then read the full breakdown of how Jones Road scaled TV to 25% of its media mix. tatari.tv/insights/how-jones…

Agentic AI is everywhere in ad tech right now. But almost nobody can tell you what it was trained on. That's the gap between automating a decision and making an intelligent one, and it's what our Senior Director of Programmatic, Tom Discepola, will be discussing during his session at @adexchanger's Programmatic I/O next week. You'll learn how to tell real AI from automation, what AI models actually need to get smarter over time, and why programmatic alone isn't enough to train AI that understands TV. Register now and save: adexchanger.com/go/programma…

Forward is coming up, and the agenda is already looking stacked. On October 29th, join Tatari in NYC for an afternoon of conversations on the future of TV, featuring: 🎤 Steve Huffman, CEO & Co-Founder of @Reddit 🎤 Cody Plofker, Operator, Advisor & Growth Marketer 🎤 Isabella Rusher, @liquidiv 🎤 Lucas Coyle, @manscaped 🎤 Sidrah Althaus, @AvocadoMattress 🎤 Rajiv Ragu, @thornehealth Plus, special activations from top TV publishers and networks, with more announcements still to come. If you haven’t RSVP’d yet, now’s the time. RSVP today: forwardbytatari.com/

Recent headlines claim CTV buyers are finally getting show-level optimization. Publishers tell us a different story. Tatari's Senior Director of Programmatic, Tom Discepola, asked some of the largest publishers what they can actually deliver. Show-level reporting is increasingly available, usually as a ranked list of top programs. But you still can't target individual shows in a private marketplace deal, and none of the major exchanges we spoke with offer show-level optimization as a standard product. Knowing where your ad ran is not the same as being able to buy against it. Check out the full breakdown on @adexchanger, including the five questions to ask any partner pitching this: adexchanger.com/on-tv-and-vi…

Meta gets pricier, growth flattens, and TV looks like a bet only big budgets can afford. But @meetfatty15 proved otherwise. We're unpacking how at @CommerceRound this Monday. They capped TV spend until the channel earned more, and it did: concentrated dollars on the networks and dayparts driving response, a sharper KPI than blended CPA, and Amazon-level measurement tying TV to real sales. The halo on Meta did the rest. Eric Venn-Watson (Co-Founder, COO, Fatty15) and Mauricio Lizarazu (Senior Team Lead, Client Development, Tatari) take the stage to break it down.

Congratulations to our very own Vicky Chang, named one of @adexchanger's Top Women in Media & Ad Tech for 2026! Vicky, our VP of Media Investment, was recognized in the Media Orchestrator category for helping turn media plans into measurable impact. Anyone who's worked with her would agree with the accolade. Well deserved, Vicky. And congratulations to all this year's winners. See the full list of winners: adexchanger.com/go/adx-top-w… #TopWomenNetwork #TopWomeninMediaandAdTech

Website visits get written off as a vanity metric all the time. They look good on a spreadsheet, but don't always prove anything. The real answers reside in purchase data. So we tested that assumption at scale. We analyzed 127 million site visitors and 5.1 million purchasers across 300+ TV advertisers, comparing their household profiles on 173 attributes. The visitors and the purchasers looked almost identical. Which means those site visits you're dismissing? They're already telling you who's going to buy. You just have to know how to read it. Full breakdown of the data, where visitors and purchasers diverge, and what it means for how you should be reading upper-funnel KPIs: tatari.tv/insights/upper-fun…

Your buyers are getting answers without ever clicking through. So how do you build demand when there's no click to earn? That's what we're tackling at @HubSpot's @unboundevent this Wednesday. AI-powered search is changing how brands get discovered, and the old playbook (rank, earn the click, convert) is losing ground. The marketers who win will build demand before a search or AI prompt ever happens, and measure what's working beyond the click. Tatari CRO Andy Schonfeld joins Tori Murray (Head of Paid Growth, @gowithquo) and Zaw Lin Hteik (Head of Growth Acquisition, @otter_ai) on the Innovation Stage to break down what that looks like in practice, with real data and customer examples. Add it to your schedule: unbound.hubspot.com/sessions…

More than half of brands are launching holiday campaigns in October. Nearly 60% are spending more. So what actually separates the brands that scramble from the ones that scale? It comes down to how you build the funnel, allocate spend, and measure impact before the biggest shopping days arrive. Join Brian Thibault, VP of Marketing at @manscaped, and Sam Joachim, Senior Director of Services at Tatari, for an @Adweek webinar on Sept. 16 at 1 PM ET to unpack what top advertisers are doing differently. Register here: adweek.com/webinars/what-top…

10 years of Tatari doesn't happen without the right people. People who ask questions, help each other out, challenge ideas, and make the work better. As we’ve grown to 300+ Tatarians around the world, a lot has changed. But our culture of curiosity, collaboration, and openness has stayed the same. We asked members of the team to share what Tatari has felt like from the inside, from joining the company to growing their careers and building relationships along the way. Take a look at what they had to say about building, growing, and working together at Tatari. tatari.tv/insights/ten-years…

Everyone agrees @YouTube is TV. Almost no one buys it that way. For brands, that creates a real gap. YouTube is often separated from the TV plan, judged on a single KPI, and left to algorithms to decide what inventory makes sense. There’s a better way to approach it: buy premium channels and programming directly, plan YouTube alongside linear and CTV, measure the full funnel, and account for the same seasonal moments as the rest of your TV strategy. In her latest article for @TVREV, Dana Delle, Tatari’s Senior Team Lead, Strategy and Brand Partnerships, breaks down why the way you buy YouTube needs to catch up with the way audiences watch it. Read the full article: tvrev.com/news/youtube-is-tv…

Want your brand in front of millions when TV’s biggest moments happen? At Forward 2026, Isabella Rusher, Director of Media at @liquidiv, and Lucas Coyle, Director of Brand and Omnichannel Marketing at @manscaped, will take the stage to share how they approach TV’s biggest opportunities. They’ll share how they decide which moments are worth betting on, how they build a media strategy around them, and how they measure whether those bets actually paid off. If you’re thinking about where your brand should show up next, this is a conversation worth hearing. 🗓️ October 29, 2026 📍 The Glasshouse, NYC RSVP here: forwardbytatari.com/