so fkin dumb.
the alpha isn't automating this shit.
it's better storytelling.
conflict. open loops. characters your audience wants to root for.
that shit takes time, effort and thought.
good luck scaling with automated slop.
unavailable
Still #1 for this product and nothing else is coming close.
Lesgooo
This is still ripping btw.
New song ad has just taken #1 spot for this product.
I don't make the rules lol.
Few extra tips:
> Choose song genres that are nostalgic to your avatar
> Re-do the song 3-4 times until the beats and lyrics feel smooth
> Use a pattern interrupt in the first animated visual
Made the top 3 ads for Andrew Huberman's fav toothpaste with AI formats that beat 823 Trybe ads and another agency charging a fk tonne more.
Link in bio if you want ads like these for your brand.
This is still ripping btw.
New song ad has just taken #1 spot for this product.
I don't make the rules lol.
Few extra tips:
> Choose song genres that are nostalgic to your avatar
> Re-do the song 3-4 times until the beats and lyrics feel smooth
> Use a pattern interrupt in the first animated visual
Tatsuki Thomas retweeted
Went on a call with @TatsukiThomas, genuinely a super cool dude
If you need any help with ads def hit him up
Slowly expanding the network
THE ONLY POINT OF 'DESIGN' IN AD STATICS:
> Evoke the desired emotion
> Make the copy easier to read
> Make the copy more believable
> Make the copy easier to understand
> Make the product look more desirable
> Grab the right attention/pattern interrupt
DELETE ANY DESIGN ELEMENT THAT DOESN'T DO AT LEAST ONE
A banger
> If you don't know what the constraint of the business is, just doing more stuff with AI does't make you more money
> AI leverage does not just cancel other forms of leverage
> It is more efficient to determine that something is not a priority than to automate something that is not a priority
> The highest leverage thing that you can do is make good decisions
> A lot of business owners trying to AI-max are automating the important work just to spend more time on lower priority shit
cool but defeats #1 strength of AI animated ads:
being able to make crazy visual shit that SHOWS what the copy is saying
not just boring ass remakes of a UGC character talking to a camera
Tatsuki Thomas retweeted
Today I was fortunate enough to join a call with @TatsukiThomas, in @AlinDragu's CopyCreator Club.
Genuinely good guy and an incredible Meta Ads marketer.
Thanks, Tats!
It was an eye-opening call!
Tatsuki Thomas retweeted
Unc PSA of the day:
Do not underestimate how much effort is required to market & sell a product online
Tatsuki Thomas retweeted
Paid acquisition is the orchestration of many complementary moving parts, from the creative to the mechanical, the intuitive to the analytical.
If you're in that game, conduct yourself accordingly.
If your biz needs paid acquisition, get yourself a conductor.
Details on the opponent:
Tatsuki is fighting a 41 year old veteran. After boxing from the age of 16, he’s returning from a break after his mother passed. She’d always wanted him to focus more on boxing so he's back in the ring. He’s allegedly a pressure-fighting brawler, so Tatsuki will have to use his slightly longer reach to keep his distance. Tatsuki’s weak spot will be getting caught on the ropes where the pressure-fighter can unleash his fury. Tatsuki will need fast feet and powerful punches to keep his opponent at bay and win the right.
Don't just read copywriting books.
We're in an ideas game.
The more ideas you have, the more interesting connections you can make.
You'll struggle to find an interesting analogy from another copy book.
Time to record some fresh shorts.
Last month I started recording a minimum of 3x shorts a week.
Will be do for the next year.
Posting on IG, TikTok and YouTube.
(They're too shit to share here lol - go find them if you wanna laugh.)
My reasons:
1. Get better on camera
2. Build up data for when I run agency ads
3. Put myself in the creator's shoes to improve my script writing
No brainer.
bonus benefit of this ad style:
can confirm this prints.
just added first Suno song winner to $2.6k/day scaling campaign today and it's already #1 spender lol
I will not rest until I have the #1 ad for every brand I touch...
Most recent winner for a brand you'll find in Target 👇🏽
Can you guess the format...?



















