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Tech AE | Sharing insights, wins, and lessons learned | Broke into tech as a natural introvert

Joined February 2021
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Am I cooked for constantly checking Slack and Email for inbound leads and booking meetings while on Holidays with the girlfriend? Booked 2 meetings + 1 pending in 3 days of being away, all for next week. Am I too driven or is this part of the job?
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Are you aware there are 36+ trigger events you could be using today to close hot leads? No? You’re not alone. So I built a Trigger-Event AI Super Prompt to help you find every single one... I really shouldn’t be sharing this… This is the kind of sauce I reserve for paying clients. But here we go. Ever wondered what all the trigger events are for your company or product? Sure everyone knows about a funding round or a new hire. But what about regulations? IT incidents? Company relocations? Employee-sentiment spikes? Don’t know how those relate to your product? Yeah… most reps don’t. Which triggers actually give you an edge and find prospects in their buying window? That’s exactly what this prompt delivers. Tired of burning hours on research just to stay ahead of the competition and still debating with your team which triggers matter? This Super Prompt will save you tens if not hundreds of hours of deep-dive market research. The Ultimate Trigger-Event Prompt (Teaser: the full prompt is nearly 5,000 characters. The screenshot attached is a fraction of the full thing) I built it by pulling my best content on trigger events, then stress-testing it back and forth across: • ChatGPT 4o • Gemini 2.5 Pro • ChatGPT o3 • ChatGPT “Deep Research” mode It works on every one of them. Expected output sizes (with just level 1 filled out): > ChatGPT Deep Research → ~42,000 characters (full report) > Gemini 2.5 Pro → ~17,000 characters > ChatGPT o3 → ~6,000 characters (concise, high-quality) > ChatGPT 4o → ~7,500 characters Ideal? Fill in all three tiers of detail. Not required tested at Levels 1-3 and the results were impressive every time. Remember: quality input = quality output. This prompt took hours of refinement via o3 vs. Gemini 2.5 Pro, cross-model testing, plus my 10+ years in sales and running businesses. I should charge for this… But just this once, I’ll give it away free. Want the Super Prompt? Like + Follow + Reply/Comment “Trigger” for access.
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All SDRs - please take note
It's a new year, and you still need outbound pipeline. So here's a simple outbound prospecting framework you can steal. Always make it your own & test (or don't try it idc): 1️⃣ Account-Selection: Focus on X accounts a week & block time on your calendar to prospect and execute tasks -Figure out your sweet spot -Example: the data shows that Enterprise SDRs should be sequencing at least 2-4 new accounts per day -Example 2: if you're a Mid-Market SDR, probably want to focus on 5-7 new accounts per day 2️⃣ Create a hypothesis of 'why' you are reaching out -previous engagement with old opps -current news, earnings calls, 10Ks, stock news, etc -using a competitor, intent data, marketing activity -Leverage tools to prioritize high-intent accounts -Understand marketing activity & engagement 3️⃣ Sequence X contacts at each account per week and focus messaging on 'why' you are reaching out from # 2 -typically 3-5 contacts per account is a good place to start Put these accounts, your hypothesis and contacts in a Google Sheet to keep track & other notes Use a mini 12 day 3-4 step sequence... Stop creating long 30 day sequences that build overdue tasks. 4️⃣ Partner with your SDR or AE AEs, please guide your SDRs, share the hypothesis with them, and tell them who else to reach out to. 1 team, 1 dream. They're not your puppets. 5️⃣ Filter tasks by prospect engagement: you should prioritize your tasks based on people opening your emails 3+ times.. low hanging fruit 6️⃣ Phone & Video: should be used for warm prospects/accounts.. the easiest way to book a meeting is to pick up the phone after someone's seen your relevant email 7️⃣ Twitter/Google News: lots of people on Twitter these days & lots of info on Google.. go find it 8️⃣ Don't just personalize, also be relevant. No one cares you just know where they want to college.. your messaging should be personalized AND relevant and be tied back to your "hypothesis" Steal this simple email framework: "Hey Name, (insert the trigger for why you're reaching out). (Insert a problem you hear often related to this trigger) (Insert how you solve that problem using social proof) (Given your 'trigger', open to learning more to see if we can help or not?) Thanks, Your Name" Go and get it today!!!
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Tips on doing a mini-cut for a few weeks to lose fat? Is it worth it? How would you do it? Been in a surplus for most of my life and gained a lot of muscle, but looking to lean down a bit and maintain there. Or should I just stop being a bitch and be more disciplined d2d?
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December was a tough month. Plenty of cancels, reschedules, and people were hard to reach. Still hit 150% while a couple on the team didn't hit. January is all set with 10+ demo's booked already. Great way to end the year.
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As a seller, particularly as SDR, what do you think of showcasing your achievements (internal awards, attainment, etc.) on LinkedIn? My idea is that it might 'scare off' prospects when they check your profile. Or only add it when you're looking for a new job? Thoughts?
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I'll be going to a industry trade fair next week. We have stand there. Any tips to make the most out of it?
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Literally destroying my ramp quotas here. Seeing it like a game, being able to directly stand out from others. Manager already mentioned that I'll be the person who'll be promoted the quickest. Keeping my foot on the gas.
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*promoted to AE to be complete
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This is great advice. You don't control your prospects decisions, you do control how good you understand them in order to use that information later. Force vs Truth
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How do you guys balance your quota attainment? Like, if you already have you quota for the month, do you just keep pushing to get those accelators, or do you strategically prepare yourself for the next months/quarters to set yourself up for success?
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SDR Tip #1 Go through the Closed Lost accounts and call them whether things have changed since then. Got me 2 demo's booked from 2 calls. Low-hanging fruit.
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Last year, after speaking to more than 500 C-level Executives, Directors, and Founders, I realized that your close network is your most important asset. It's not your knowledge but the people you know who matter most.
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Has anyone around here tried cold calling for B2B outreach? Let me know your thoughts on how it went and what I should know.
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You should never be afraid to ask. Especially if you are around people that are ahead of you. They want to help you... But if you don't show the commitment they won't put the work in either.
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For me, there are two great outcomes of a call. • A quick no • A yes The no gets you to move on and don't waste time and energy. The yes can turn into a great deal.
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I was hesitant to talk about money on calls. But now I realize: If you have a great product or service, you should talk about the price. And show how it compares to the value you're bringing. That's a powerful way to do it.
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I feel like negativity is one of the things that's holding most people back. Don't be too hard on yourself, don't consume negative headlines, give yourself the time.
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Your social proof is the biggest asset you have. Your client results, case studies, and testimonials are way more powerful than your special process, unique mechanism, or groundbreaking knowledge.
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