What the actual fucking hell is this shit
Spotify just announced a feature that could either save the music industry or destroy it.
Starting as early as Q1 2027, Spotify Premium subscribers will be able to use AI to transform any participating artist’s song into a completely different version. Turn a folk ballad into a dance track. Make a hip-hop song sound acoustic. Generate a cover where one artist’s voice performs another artist’s song. Remix a pop hit into lo-fi study music. Create the version of your favorite song that only existed in your head until now.
The remixes will be uploaded directly to Spotify. They’ll appear in playlists. They’ll count toward the original song’s chart position. And most importantly the original artist will earn royalties every time someone listens to a fan-created remix of their work.
Spotify has already signed a landmark licensing deal with Universal Music Group the world’s largest record label. Negotiations with Sony Music and Warner Music are ongoing. The feature will cost an additional $4–$5/month on top of Spotify Premium. And analysts project 7–8% of American subscribers will adopt it by 2028.
This is not Suno or Udio generating music from text prompts. This is fans remixing real songs by real artists with the artists’ permission, on the world’s largest streaming platform, with royalties flowing back to the creators.
A music industry analyst who’s covered streaming economics for 15 years told her team something after reading the licensing agreement that reframed how she understood the future of recorded music.
“Spotify just turned 640 million listeners into 640 million potential remixers. The question isn’t whether people will use it they will. The question is whether paying artists for fan remixes solves the economics of streaming or creates a world where the original recording is worth less than the infinite remixes generated from it.”
Here’s what Spotify’s AI remix feature actually is, who wins, who loses, and why this might be the most consequential decision in the music industry since the launch of streaming itself 🧵
“First welsh finalist”
“First finalist never to face eviction”
Are we just pretending this programme hadn’t been on for about 20 years before ITV nabbed it? #BBUK
So Johanne gets a formal warning for whatever that was but Rochelle didn’t when she threatened to “smack her in the mouth”? #BBUK
Rochelle at 57 years old claiming to have never heard the word “microaggression” really does say a lot #BBUK
Pauline saying “we all have legs to approach someone” was… well timed? #BBUK
Hope they’re still doing head-to-head evictions cos Chelsey vs Pauline will be the easiest vote ever #BBUK
And now Lynx nominating him for it oh boy #BBUK
Showing Rob singing that feet song was a CHOICE 😭 #BBUK
How much would Lynx normally charge people to watch him stepping on paper cups? #BBUK
Me checking the HMs’ ages on Wikipedia to see who’s actually old enough to remember Jedward on X Factor #BBUK
Why’s Rochelle fully acting like she was forced into that house at gunpoint #BBUK
If Rochelle had designed the ‘Nightmare Room’ it would just be full of people with no arms and legs #BBUK
Johanne has just walked out of a fairly large room, into a much smaller one, to tell Big Brother she doesn’t like small spaces #BBUK
“Has the hot tub been drained since the uh…” not the abysmal Will already nearly spoiling the pre-launch twist 😭#BBUK
10,000th in the queue for tickets to see Stevie Wonder. You’ve more chance of him seeing me at this rate.
If you start playing Dark Side of the Moon at 6:30pm this evening, Roger Waters will sing “the sun is eclipsed by the moooon” exactly as the solar eclipse reaches its peak






