builder advising result focused founders | stop guessing start executing | 2x founder | Clarity → Revenue | SOF Veteran & Foodie
Joined November 2021
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Your ego is making bad business decisions for you.
And most founders don't even notice.
I've watched founders torpedo good opportunities because of three words:
"I already know."
Someone suggests a pricing change.
"I already know our pricing works."
Someone points out a process bottleneck.
"I already know how we do things."
Someone offers feedback on positioning.
"I already know our market."
You don't know.
You just don't want to be wrong.
There's a difference between confidence and ego.
Confidence says: "I've tested this, here's what the data shows."
Ego says: "I've been doing this for years, I don't need to test it."
Confidence invites challenge.
Ego shuts it down.
I worked with a founder who refused to change his onboarding flow.
His team showed him the drop-off rates.
67% of trials never completed setup.
His response: "People who don't finish aren't our customers anyway."
That's not strategy.
That's ego protecting itself from being wrong.
He finally ran a test.
Simplified the flow.
Completion jumped to 81%.
Conversion rate doubled.
He wasn't wrong because he was dumb.
He was wrong because he stopped asking questions.
Here's how ego shows up in decisions:
You dismiss ideas because of who said them, not what they said.
You defend decisions instead of evaluating them.
You avoid experiments that might prove you wrong.
You hire people who agree with you.
You ignore data that contradicts your assumptions.
Every one of these costs you money.
The best founders I know operate differently.
They're not the smartest in the room.
They're the most willing to be wrong.
They ask: "What if I'm missing something?"
Not: "How do I prove I'm right?"
Here's the shift:
Stop defending your decisions.
Start testing them.
Your job isn't to be right.
It's to find what works.
Those are not the same thing.
Ego-driven decisions win arguments.
Strategy-driven decisions win business outcomes.
Every founder has to pick one.
If you don’t have an advisor who cares enough to be brutally honest in their assessments, you’re missing out.
Founders schedule all your post on the weekends. Get a hobby you love.
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Your business doesn't need more ideas.
It needs operations that don't fall apart when you're not looking.
I see founders chasing the next strategy while their current one is half-built.
Finish what you started. Build the system. Make it repeatable.
Then scale.
How to react when things don’t go your way. A military lesson for everyone.
Every founder I worked with can name the one thing to change their business by next quarter.
Yet, almost none have actioned it.
It’s usually the scariest, highest-ROI project holding them back.
It’s time to act.
Alex M retweeted
75% of founders struggle with imposter syndrome. 1 in 8 struggle daily.
87.7% struggle with mental health.
It’s because your inner voice is louder than any other voice you hear.
Founders need clarity so they can give grace to themselves.
Your business doesn't need more ideas.
It needs operations that don't fall apart when you're not looking.
I see founders chasing the next strategy while their current one is half-built.
Finish what you started. Build the system. Make it repeatable.
Then scale.
FWIW: I have been insulted and attacked on LinkedIn more than I have on X. For some its daily abuse.
Yet LinkedIn is “professional”
It does let people know who is who, but if they comment a ton it can be long to find those hostile comments.
The DMs…for ladies. Don’t get me started.
