An almost daily dose of inspiration from Dave Trott's articles. Full articles: https://teapaw.org/t.co/HyeWojPwml. A https://teapaw.org/t.co/rMpEHWm8eA project.
Joined July 2021
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Experts with the right job-title are entitled to opinions that outweigh commonsense.
So we are forced to listen to experts, even when commonsense tells us they are wrong...
Remember that in your next meeting.
✍️ @davetrott: davetrott.co.uk/2019/09/nons…
We can’t see the future until it gets here.
So anyone who predicts the death of anything is pretending to a knowledge they don’t have.
All we know is stuff changes.
Always has, always will.
✍️ @davetrott: davetrott.co.uk/2010/02/new-…
You can’t out think anyone else by thinking like everyone else.
✍️ @davetrott: davetrott.co.uk/2010/02/ever…
Media’s changed and it’ll keep changing.
The only thing that hasn’t changed is people.
✍️ @davetrott: davetrott.co.uk/2010/02/your…
You can’t out think anyone else by thinking like everyone else.
✍️ @davetrott: davetrott.co.uk/2010/02/ever…
Always assume that whatever we do no one is going to notice it.
It has to be more shocking, more outrageous, much bigger to even begin to make a dent in the real world.
✍️ @davetrott: davetrott.co.uk/2020/07/over…
The power, and the value, of ignorance: to come at things out of a question, not an answer.
✍️ @davetrott: davetrott.co.uk/2020/08/the-…
Creativity isn’t thinking in limbo and having an idea out-of-the-blue.
Creativity is putting things together in a way no one else would think of.
✍️ @davetrott: davetrott.co.uk/2024/03/what…
A line isn’t good just because it’s catchy, it only works when it’s specific to a brand, and it only works then because it’s delivering a brand truth, not just an empty feel good claim.
✍️ @davetrott: davetrott.co.uk/2024/03/star…
Robin Wight used to say, “Creatives should tug at the brief like a dog pulling at a piece of cloth, if it holds it’s good, if it comes apart it isn’t”.
✍️ @davetrott: davetrott.co.uk/2024/03/why-…
Does anyone know of any ads actually done by the people who are running the biggest advertising conglomerates around today?
✍️ @davetrott: davetrott.co.uk/2024/03/i-ne…
Empiricism: to trust the evidence of our senses.
To have the confidence to be led by our own common-sense over what people tell us.
Not to believe so-called experts who make us doubt what we know to be true.
✍️ @davetrott: davetrott.co.uk/2024/03/are-…
We are scared stiff of being left behind.
We must claim that we also have that formula, whatever it currently is.
Which is why we should remember what Bill Bernbach said: “Principles endure, formulas do not.”
✍️ @davetrott: davetrott.co.uk/2024/03/fear…
You should never play chess with a pigeon.
Because the pigeon knocks all the pieces over, shits all over the board, then struts around like it won the game.
✍️ @davetrott: davetrott.co.uk/2024/03/stra…
We are desperate to believe in the new thing, whatever it is.
We don’t question it so long as it is new.
The key word is NEW, words like logic, common-sense, and credibility are unimportant.
✍️ @davetrott: davetrott.co.uk/2024/03/desp…
People are happy to accept information as long it’s wrapped in entertainment and stories.
✍️ @davetrott: davetrott.co.uk/2024/03/an-a…
Software isn’t clever, it’s just very fast, which makes it look clever.
✍️ @davetrott: davetrott.co.uk/2019/09/you-…
Creativity works in incremental stages, each stage is a new creative vision.
As film maker Jean-Luc Goddard said: “It’s not where you take things from, it’s where you take them to.”
✍️ @davetrott: davetrott.co.uk/2019/09/its-…
Rory Sutherland (@rorysutherland) says: “The overeducated technocratic elite would rather be precisely wrong than vaguely right.”
✍️ @davetrott: davetrott.co.uk/2019/09/the-…
You don’t need permission.
You don’t have slow your life down to the speed of everyone else.
Take what you want, leave what you don’t.
✍️ @davetrott: davetrott.co.uk/2014/02/take…