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The Web Analytics

@TheWebAnalytics

Tips for Web Design, Landing Page, Website Usability and more!

Joined January 2012
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Embracing Change: GA4 is Here to Stay blastanalytics.com/blog/embr…

Embracing Change: GA4 is Here to Stay

Switching to GA4 is an opportunity to evaluate what is and isn't working in your analytics, and it comes with great perks. Here's how to embrace the change.

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Thinking of Integrating Google Optimize with Google Analytics 4? Here’s What to Expect. blastanalytics.com/blog/inte…
Thinking of Integrating Google Optimize with Google Analytics 4? Here’s What to Expect.

Thinking of Integrating Google Optimize with Google Analytics 4? Here’s What to Expect.

Google Optimize / GA4 integration allows deeper analysis in GA4, but there are some key differences. Here's how the changes could impact your organization.

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The Importance of Integrating Your Testing Tool with GA4 blastanalytics.com/blog/impo…
The Importance of Integrating Your Testing Tool with GA4

The Importance of Integrating Your Testing Tool with GA4

Integrating your testing tools with GA4 will be the key to continued success in testing and personalization efforts. Read our tips on how to get started.

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Google Plans to Sunset Universal Analytics – Our Takeaway blastanalytics.com/blog/goog…
Google Plans to Sunset Universal Analytics – Our Takeaway

Google Plans to Sunset Universal Analytics – Our Takeaway

Google recently announced its plans to sunset Universal Analytics in 2023. Here are our biggest takeaways and tips to help your organization adapt.

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How Customer Data Platforms Can Benefit Marketers blastanalytics.com/blog/how-…

How Customer Data Platforms Can Benefit Marketers

Improve your customers’ experience while increasing the ROI on your marketing spend with a CDP. Get a true 360-degree view of your customers.

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Know What’s Possible with Customer Journey Optimization blastanalytics.com/blog/know…
Know What’s Possible with Customer Journey Optimization

Know What’s Possible with Customer Journey Optimization

To gain a competitive edge, brands must deliver superior experiences across the customer journey. Savvy teams make this a top priority – and you should too.

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New Roads to Travel Using Google DataStudio and Google BigQuery blastanalytics.com/blog/new-…

New Roads to Travel Using Google DataStudio and Google BigQuery

Both paid and standard GA4 properties can now be linked to Google BigQuery, allowing for more robust reporting beyond the GA4 user interface.

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Evaluate Customer Data Platforms For Your Business blastanalytics.com/blog/eval…
Evaluating Customer Data Platforms For Your Business

Evaluating Customer Data Platforms For Your Business

Learn how your business should evaluate customer data platforms (CDPs). Unify customer data to personalize the customer journey. Read on BlastX.com

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Six Customer Data Platform (CDP) Trends to Know in 2022 blastanalytics.com/blog/six-…

Top Customer Data Platform (CDP) Trends in 2022

Top 6 CDP trends to know in 2022 to unify your data, increase personalization, and ultimately optimize customer digital experiences.

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Top Analytics and Digital Experience Articles in 2021 blastanalytics.com/blog/top-…
Top Analytics and Digital Experience Articles in 2021 | Blast

Top Analytics and Digital Experience Articles in 2021 | Blast

A look back on our top 10 most viewed insight articles from 2021. Topics include, digital analytics, digital experience, digital transformation and more

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Increase ROI by Including Privacy Experience in Your Digital Experience Optimization blastanalytics.com/blog/incl…
Increase ROI by Including the Privacy Experience in Your Digital Experience Optimization

Increase ROI by Including the Privacy Experience in Your Digital Experience Optimization

Incorporate privacy into your DXO strategy to create and maintain competitive advantage by building greater trust with customers.

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Digital Customer Experience Trends to Know in 2022 blastanalytics.com/blog/cust…
Digital Customer Experience Trends You Need to Know in 2022

Digital Customer Experience Trends You Need to Know in 2022

2021 was all about catering to the customer to stay ahead. 2022 is all about continuing to evolve and optimize the digital experience. Top 5 CX Trends

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Digital Personalization Trends to Know for 2022 blastanalytics.com/blog/digi…
Top 4 Digital Personalization Trends to Know for 2022

Top 4 Digital Personalization Trends to Know for 2022

Know these top four digital personalization to give your customers the digital experiences they're demand. Maintain your competitive advantage

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Balance Personalization and Privacy with First- and Zero-Party Data blastanalytics.com/blog/bala…
Balance Personalization and Privacy with First- and Zero-Party Data

Balance Personalization and Privacy with First- and Zero-Party Data

Deliver personalized experiences to your customers while respecting their privacy with first- and zero-party data. Accurately target your customers

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How Analytics Can Help You Evolve blastanalytics.com/blog/how-…
How Analytics Can Help Your Organization Evolve | Blast

How Analytics Can Help Your Organization Evolve | Blast

Gain the upper hand on your data and evolve your organization through analytics. Start the process now and take the first step towards your evolution.

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Blast Evolves to Help Brands Deliver More Optimal Digital Experiences blastanalytics.com/blog/blas…

Blast Evolves to Help Brands Deliver More Optimal Digital Experiences

Discover how Blast Analytics next evolution will help brands deliver highly personalized digital experiences. Shifting to a DXO strategy is crucial

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Your Data Warehouse Is Only as Good as Your Preparation blastanalytics.com/blog/data…
Your Data Warehouse Is Only as Good as Your Preparation

Your Data Warehouse Is Only as Good as Your Preparation

Grow your business by implementing a data warehouse. Gain confidence in decision making and build a data-driven culture.

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Improve Holiday Targets in Adobe Analysis Workspace blastanalytics.com/blog/impr…
Improve Holiday Targets in Adobe Analysis Workspace

Improve Holiday Targets in Adobe Analysis Workspace

Improve your holiday targets in Adobe Analytics Workspace as the holidays are fast approaching. Glean deeper customer insights

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Embedded Twitch Streaming Video Tracking for Google Analytics with GTM adswerve.com/blog/embedded-t…
Google Analytics 4

Google Analytics 4

Transform your data with Google Analytics 4. Gain insights, optimize strategies, and drive growth with Adswerve expert guidance and analytics capabilities.

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Balance Privacy, Performance, and Digital Experience with the Facebook Conversions API blastanalytics.com/blog/bala…

Delivering Optimal Digital Experiences with Facebook Conversions API

3 tips to ensure your Facebook marketing data strategies position you for success in delivering optimized digital experiences.

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