Warm, comfortable and durable, Flannel Shirts have been a staple of workwear and military uniforms for centuries. Here's Co-Founder Staz to tell you why this classic style became part of ThruDark DNA.

The time of "shrink it and pink it" is over. ⁠ For years we've watched on as women's activewear has become performative, not performance-led. Cheap fabrics, changing trends and a culture of short-termism. By contrast, the ThruDark woman is the rose that grows from concrete. She who knows that the road to success is a long and arduous climb. The ThruDark woman believes that inspiration comes not from her outfit but in knowing what her body is capable of and seeing it reach its full potential. The ThruDark woman eschews the all-too-familiar tropes of modern womenswear. She puts in the work when no one is watching, she lets her actions do the talking - not her outfit. We don't shrink it and pink it, we paint it black and build for success. "Nothing Comes From Nothing."

Built differently. This wasn’t your average workout. This isn’t your average activewear. Our new women’s Force Activewear is available now.

Proud to continue to play our part in supporting this vital cause 🇺🇸🇬🇧

The new Mountain Pro range - available now.

Years of testing. The latest fabrics. The best factories on the planet. The new Mountain Pro range. Specialist by design, engineered to endure.

Mountain Pro. Tomorrow. 🚨

Proudly supporting “86 Dolomites”. Former Italian Special Forces Operator Luca Fois is currently attempting a record feat to link all 86 peaks over 3,000m in the Dolomites in a single, continuous effort. This endeavour is the culmination of 18 months spent testing our new Mountain Pro range, the complete layering system for mountain professionals. Launching September 2025. Find out more via our website.

“What was the idea behind ThruDark?” The first in a short interview series, sit down with Co-Founder Louis as he shares behind the scenes insights on the ThruDark brand.

Resurgence now live! We're excited to bring you our new Resurgence re-sale platform, an extension of our website that allows you to buy and sell pre-owned ThruDark clothing. Swipe to find out more and visit the Resurgence page of our website to get involved now.

Trail ready. With the new Force Running Hydration Vest.

Looking for a cold beverage during this heatwave...

Race against the clock! ⏳ How much can Co-Founder @StazThruDark tell you about our Oryon hot weather range before our parachutist pulls the chute? 🪂

We’re incredibly proud to have made it onto the Sunday Times 100 fastest-growing, privately-owned companies for the second year in a row. Thank you for your support.

It's been nearly 40 years since Predator landed on our screens... We felt it was due a remake. Introducing the new "Temperate Camo" Shroud. Waterproof. Camouflaged. Still not a D*y R*be.

Can't wait to see a PTI in alice band and sarong...