Built a 7-Figure Handyman Company in 12mo, Scaling in public to a $100M exit

Joined February 2025
If you have been considering buying a handyman franchise. DM me instead
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Publicly checking in on my boy @ToddLlewellyn
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If I could go back to day one of starting Handy’s I’d absolutely apply for as big of a line of credit as possible. That would have helped us hire better talent earlier in the process without worry of missing payroll Other people’s money, used correctly is something you should absolutely be considering when starting a biz
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So tempted to do a full Milwaukee pack out in our next van 👀👀 Has anyone done this? Really focusing on job site efficiency right now and van organization is a huge part of the puzzle.
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I almost bought a $350k fence franchise. Started from scratch with $5k instead. Cash flowed 100% of growth. 3 years later, we’ll beat 99% of their franchisees in revenue and profit. Best $345k I never spent.
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I think I have a borderline toxic abundance mentality 😂 If we need $30k by Friday, my brain immediately goes to “I’ll figure it out.” Doesn’t matter if I have absolutely no idea HOW I’m going to figure it out. I’m just convinced I will. It’s probably the same mentality that’s allowed me to build Handy’s into what it is today. And the exact same mentality that’s put me in situations I had absolutely no business getting myself into. My greatest strength might genuinely be my biggest liability lol
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👀👀👀
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Started Handy’s with $550, in twelve months grew to $1M a year in revenue… Average territory of ace and Mr handyman is $700k I have no royalties I have no territory restrictions It’s my brand, I make creative decisions And I saved $150k in fees, and a 10 year contract
I almost bought a $350k fence franchise. Started from scratch with $5k instead. Cash flowed 100% of growth. 3 years later, we’ll beat 99% of their franchisees in revenue and profit. Best $345k I never spent.
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Everyone is talking about AI agent this, AI Agent that... which I agree with.. However, we have had two virtual assistants since we started the business and they have handled 100% of the customer communications, scheduling, dispatching, follow up, data entry, job costing, material ordering, and executive assistant work. All for a combined $3200/mo We get more output from them than any other single employee we have ever hired. SO many small business owners fear hiring someone because of the cost.. well, I promise you $8/hr for a full time employee will probably make you 100x what you can do without them.
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When we first started hiring techs for skill, not culture the second a rain drop fell from the sky everyone called out for the day because they “couldn’t get the job done in those conditions” When we started hiring for culture instead, these are the messages we get in the company chat during a rain storm!!
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End of October is looking STRONG $160k in completed revenue (5 techs) $170k in new sales (2 sales reps) sitting at a 60% GP margin Might be time to get some new GBPs ramped up for doubling the business in 2027!
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A business is a living and breathing organism. That means, it has to evolve and adapt in order to survive! If you aren't growing, you're going.
I think I'm building the future of the company. Not more employees. An army of AI agents working 24/7. Some are already better than people with degrees. In 10 years, the best companies will be shockingly small. And the ones that resist? They're going to die.
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Man - I feel this.
Being a founder is an absolute honor. I love it. But we don’t talk honestly enough about the weight of asking people to build their lives around something you’re still trying to make work. People take jobs, sign leases, buy homes, and start families with some expectation that the company you’re building will be there tomorrow. You carry that into decisions they’ll never even know you had to make. And after going through the hard years together, their success becomes deeply personal. You want the early employee to buy that house. You want the person who turned down a safer job to be glad they did. And you want the years people gave this company to change their lives for the better. That weight exists whether the ending is an exit or a shutdown. You love the company, and you love the people who made it worth building. You know you can’t guarantee everyone a great outcome.... but you still feel like you owe them one. @dens thanks for being so open, honest and candid about your journey.
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I'm going to a baby rave tonight with my wife and 2 year old God Daughter. Boutta stomp the yard on these kids. Definitely starting a dance circle. Stay tuned
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Maybe there's a good reason I'm not running a family office or PE firm yet because I can't help but look at investing a little differently lol If you've built, scaled and exited multiple home service businesses, you've got the capital, experience, systems and relationships that most small operators would spend YEARS trying to build. Why not find a business doing $2M or less with a great operator, strong brand and a big market, but limited resources? Maybe they're not even profitable (Means you can get better terms). Take 50%+ equity, inject maybe $250k-$500k and give that operator access to everything you've learned building much larger companies. It's almost like investing in penny stocks, except you actually have the resources and experience to influence the outcome. OR put together a small Navy SEAL team of operators, build something from scratch, prove the model and rinse and repeat. For someone who's had a significant exit, the capital required for an individual bet could be relatively small compared to a traditional acquisition. If one fails, it hurts, but it doesn't necessarily blow up the portfolio. If one works, the upside could be enormous. Obviously there's a TON of operational involvement, execution risk and time involved. Mind you I have no experience with this either and could be completely missing the mark haha. I just keep thinking about how many great operators are stuck at $500k-$2M because they don't have the resources to get beyond it. And how valuable the right partner could be at that stage. Is anyone actually building a portfolio this way? Or am I massively underestimating the headaches involved? @wraithbrokerage any insight?
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I could be wrong.. but I believe that the business model and operational playbook you build for your home service company can largely be transferred between trades with minimal changes... I feel like most of us all run (Or the smart ones I guess) on a very similar overall model.. Time to start Junky's, Roofy's and Blowy's
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I think with how much free information is available these days, the topic of charging money for sharing your businesses information has become pretty polarizing. There's a HUGE difference between sharing information and actually helping someone skip years of figuring shit out on their own. If you've spent years building a business, made a ton of expensive mistakes, figured out what works and can help someone avoid all of that... why wouldn't that be worth money? Franchises are charging $75k upfront PLUS royalties for a business playbook. If you're charging someone $2k-$10k to help them build a business, avoid costly mistakes and get access to systems you're actively using yourself, with no royalties or strings attached, that's a pretty damn good deal. I'm all for sharing as much as I can for free. I genuinely enjoy it. But at some point you have to recognize that the time, money and energy you've spent figuring something out has value. And I don't think there's anything wrong with charging for that. @stevehunsaker1 @logansendle Gimme your take.
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Sign me up, this is what the cool kids are after these days
Codi has ResiBrands Shawn has CowboyBrands
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Why would I give away our business mode, hiring information, SOPs, Scorecards, Onboarding docs, pay structure? There currently is not a standard business practice in the handyman space (Besides the outdated hourly model franchises use). Imagine other successful handyman business owners all operating on the Handy's playbook. That opens up so many more doors than you can imagine. So if you want a head start, and don't want to franchise... DM me
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