Lots of people want to be viewed as a Thought Leader. Few are willing to put in the actual thinking time required.

Number 8 is the one most miss and/or don’t understand — the Solution Catalyst.

I've never once required a high-ticket service provider to sell me a low-ticket item first to "test them out" before doing business with them. Never.

Rather than look for AI tools & apps which allow you to do new things you're not doing now, it's a smarter play for entrepreneurs to find tools which can take your ideas and streamline the process of turning them into assets needed to drive your current strategy.

Psychographics, not demographics, are the most important piece of marketplace research. Demographics are often quite diverse even within tightly defined markets. The money is found in knowing the psychographics: the common prospect problems, obstacles, outcomes, and desires.

"I don't say the Unique Mechanism is one of the most essential marketing methods today because I teach it; I teach it because it is one of the most essential marketing methods today!"

The more pressing and urgent the problem, the more valuable the solution. The more effective the solution, the more of an investment the prospect is willing to make. Choosing the right problem to solve is just as important as is choosing the right solution to offer.

Don’t let the day-to-day “stuff” rob you of enjoying what’s most important to you in life. instagram.com/p/CfjYEMyONcy/…

Framing. It matters. instagram.com/p/CaVit9ZJpWT/…

Show prospects WHAT your product or service will do for them. This is your PROMISE. Explain HOW it's able to give them the promise. This is your MECHANISM. And prove WHY your mechanism is better than the other options out there. This is your SUPERIORITY argument.

Just posted a video instagram.com/p/CTXnegzJWFl/…

NEW VIDEO: 2 ways to make your marketing believable. youtu.be/s6fdgbH1nEQ

Had these on my desk for years. Good reminders. Now ingrained in my head. So time to get rid of em. instagram.com/p/COEOEqkjnJi/…

Lol. I'll take it as a compliment. E5MethodBook.com instagram.com/p/CKfTWdWjYDu/…

Do This If Your Marketing Campaign Isn't Working youtu.be/3A9v9UXUFgw via @YouTube

Marketing is, first and foremost, about disseminating ideas.

“Is the path too hard or am I just too soft?” Be honest with yourself.

Primacy and recency...

When you do something… anything… go the distance! If it’s not worth going the distance, it’s not worth doing at all.

It's not enough to just get prospects to see your product/service as unique & different; you must also get them them to see your product/service as SUPERIOR to all other options. People want the best, what they believe is the SUPERIOR choice. Make sure they see... it's yours.