Working at the intersection of AI x Brand at https://teapaw.org/t.co/7exj8dKY3E Founder: https://teapaw.org/t.co/PoX4OfqQ6J
Brooklyn
Joined May 2007
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Tom Critchlow retweeted
Most of us won’t be part of a band, but we'll all be musicians contributing to albums.
The AI conversation is mostly about the technology layer, so I'm starting @YetAnotherMag to understand what's changing at the human layer.
yetanothermagazine.substack.…
This is the era of decapitated brands.
The headless brands era of 2019-2024 was about brands operating as decentralized vehicles
Decapitated brands in 2026-... is about companies building their own version of brands self-hosted.
Brands become nothing more than an idea. Do you use hubspot? No. but we use the IDEA of hubspot.... then we built it ourselves
Tom Critchlow retweeted
This is the best blog post I've read this year. The heart and soul is dripping from the page.
Paul Graham wrote that a great city sends a unique, subtle message of ambition.
I find many of those messages to lack the breadth of a truly ambitious life.
So I wrote about what it means to be a Great Lakes Business, an ambition without compromise.
native.works/writing/a-great…
This is the best blog post I've read this year. The heart and soul is dripping from the page.
Paul Graham wrote that a great city sends a unique, subtle message of ambition.
I find many of those messages to lack the breadth of a truly ambitious life.
So I wrote about what it means to be a Great Lakes Business, an ambition without compromise.
native.works/writing/a-great…
Tom Critchlow retweeted
🆕 New essay by me in Asterisk:
Since the Romantic revolution of the 1790s, one of the most time-tested ways to combat disenchantment has been to assert that humanity is the ultimate purpose of cosmic evolution.
But can evolutionary humanism stand up to the challenge of AI?
Transhumanism was designed to answer a distinctly 20th-century question: how do we improve the human? But today, we’re facing a different question: what are humans even for?
@tobyshorin on what Silicon Valley’s transhumanists and meditators inherited from the German Romantics, and what both are still missing:
Kinda crazy watching the platform wars in the AI era. Muse not having YouTube, presumably soon Gemini won't have Instagram etc etc
Mark Zuckerberg called his AI live on camera.
first words: "Hey Mark... just on it, boss."
then Joanna Stern asked if it's subscribed to her YouTube. it checked and said "Nope."
and the models behind it just got upgraded for everyone:
> Active Memory and Active Focus from Muse Wonder, now in Muse and Meta AI
> 2.4x less likely to forget critical info
> 67% better at self-correcting and finishing everyday tasks
less repeating yourself. fewer dead ends.
Tom Critchlow retweeted
Cool that Google finally figured out how to stop serp scrapers right when Google serps became irrelevant
the latest google change with goto seems to be breaking most industry tools right now. it's diabolicaly clever. Dataforseo explains it better than i can:
dataforseo.com/update/new-go…
Cool that Google finally figured out how to stop serp scrapers right when Google serps became irrelevant
the latest google change with goto seems to be breaking most industry tools right now. it's diabolicaly clever. Dataforseo explains it better than i can:
dataforseo.com/update/new-go…
Tom Critchlow retweeted
so Ryan Cheah and i are doing a spontaneous nyc rooftop gatho for founders and creatives
monday, nov 1st @ 2:30pm
(keeping it small & intimate)
gonna share about how to go viral as a founder
my lessons from
- making content for steven bartlett, tony robbins, gary brecka
- helping a $680m company founder go from 800 - 10k followers in 2 months
- running gtm at kinso (australia's most viral startup)
- helping the head coach of sydney marathon reach 350k+ in 14 days
may even bring on a surprise guest from one of the above
dm me for the link. few spots left
✌️
Tom Critchlow retweeted
About to set off on one of the busier weeks of travel I’ve had in a while.
Friends in Minneapolis who fancy a coffee or a beer Monday afternoon or New Yorkers who are around Wednesday afternoon, drop me a note!
Still holds up
Tom Critchlow retweeted
writing will simply be like coding, many people will eventually find styles that work for them. kudos to Nat for experimenting with this in public
I think a lot of writers are scared to experiment because unlike nat, they see themselves as only writers
we are going to have new native-ai writers who develop a style with AI and never write the "old way"
we will have holdouts who never embrace these technologies
we will have more writers than ever
"Agents are rational actors! Middlemen will go away!"
I dunno openrouter seems to be doing just fine
599
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AI Mode Usage Is Outpacing Ad Revenue -> Google's Philipp Schindler (finally) explained that AI mode was yielding lower monetization than traditional search...
"Schindler’s point was narrow. Each AI Mode query currently makes less than a traditional search, and he coupled that with the claim that monetization will improve over time."
"Usage only turns into revenue when advertisers pay for it. Schindler announced “the expansion of ads in AI Mode into international markets alongside multi-turn ads in AI Mode in the U.S.” He also argued that many AI Mode queries are upper funnel, meaning early research before a purchase decision."
247wallst.com/investing/2026…
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