We've published 66 resources on X over the past few years. I'm giving them all away in one folder. Every strategy we've used to scale 8 and 9-figure brands on Meta, TikTok and Google. All in one place. We publish a new resource every week on LinkedIn. The vault's been building for a while. Here's everything inside: Meta Vault (7 resources): Partnerships Ads Guide, Incremental Reach Guide, Persona-Led Engine and more. TikTok Vault (7 resources): TikTok Shop Playbook, Ad Content Database, 300+ hooks and more. Ad Creative (9 resources): Creative x Data Formula, Creative Testing Playbook, Winning Ad Formulas and more. AI Prompts (5 resources): JSON script library, VEO 3 prompts for creative, Grok prompts for messaging angles and more. Marketing Funnel Breakdowns: IM8, Loop Earplugs, Meskhi, Rhode, Brez, Alo and more. Landing Page Guide + 100 examples. Ecom Profit Calculator + KPI builder. Black Friday Blueprints. The 9-Figure Acquisition Toolkit. To get it: 1. Retweet this post 2. Comment "9FIGS" 3. Connect so I can send it

We mapped the full persona-led creative system we run for 8 and 9-figure DTC brands. It's yours. Persona-led creative strategy has been the single biggest topic of conversation in our world over the last 6 months - across our client work, our podcast, our Meta partnership, and the broader DTC community we're part of. The problem is that the conversation has been scattered. A framework here, a podcast episode there, a case study buried in a guide. Brands were getting pieces of the picture but not the full system. So we built this. Everything on this board reflects what we are actively doing right now for the 8 and 9-figure DTC brands we work with - from the AI research stack we use to build personas, to the brief structure, to the testing tiers and optimisation rules we run in accounts every day. It's informed by our own data, our official Meta partnership research, and the conversations we've had with people like Maxime - Meta's Creative Strategist for Disruptor brands - who gave us a rare look at how Andromeda actually works from the inside. A single, chronological walk-through of the full persona-led engine - so you can see not just what to do, but why each step feeds the next. Want it? Retweet this post Comment "persona" and I'll send it over

We ran a multi-cell conversion lift test with Meta. Partnership ads alongside BAU creative vs BAU only. 800 incremental conversions vs 520 CPA: $25.63 vs $39.34 ROAS: over 10x stronger One change. Identity layer added. Here's why it works. When you run an ad from a creator's identity, Meta doesn't treat it as a variant of your existing creative. It reads it as a signal from a different entity. That unlocks a new audience pool the brand account can't reach on its own. Same hook × different creator = new creative Same format × different identity = new creative Same product × different persona = new creative Most brands running creator content never get here. They're paying for UGC, watching CTR tick up, and missing the actual mechanism. Identity is the multiplier at the top of the creative diversity pyramid. And it's the first lever to pull when first-time impression ratio drops below 10%. We've put together our full Partnership Ads Playbook covering how to find and brief the right creators, how to structure the workflow inside Ads Manager, how to use FTIR as a leading indicator, and when to pull partnership ads as your first response to audience saturation. Retweet this post and comment PLAYBOOK and I'll send it over.

We built an AI UGC ad and we're giving away the prompt that made it possible. Most people waste time trying to engineer the perfect video generation prompt from scratch. Getting the cinematography right, the character description, the dialogue format, the camera motion. Sora 2 is incredibly specific about what it needs to produce consistent, hyper-realistic output. Get the prompt wrong and the footage looks off. This template removes that entirely. The Claude prompt takes that basic information and structures it into the exact format Sora 2 needs: character description, cinematography, camera motion, lighting, dialogue, audio, authenticity keywords. Everything. It sits at step one of our AI UGC workflow. And it matters because everything downstream depends on it. Get this right and your Sora 2 output is hyper-realistic UGC style footage with good camera shake and audio that sounds like it was actually shot on an iPhone. From there you take that output into ElevenLabs to clone the voice. Then into ChatGPT to create a JSON prompt for subject consistency. Then Nano Banana to place your subject into new scenes. Then Kling to bring those scenes to life as B-roll. The whole workflow starts here. We gave this away on this week's D2C Diaries episode. Dropping it here too. Retweet this post and comment PROMPT below and we'll send it across.

Back by popular demand, we're reopening the brand funnel vault. Get access to our most requested resource: the top-performing brand funnel breakdowns of 2025. Not just their ads. The full stack: Paid strategy > Organic > Landing pages > Google ads > Email > Offers Everything. Easily the most ripped asset we’ve ever put out. So we’ve packaged them properly. One folder. Here’s who’s inside: – Rhode – Meshki – LOOP Earplugs – Alo Yoga – IM8 – Refy – BREZ – Wonderskin Use this to cut out weeks of guesswork or get your next winning concept straight from their playbook. If you want the folder, you know what to do. Retweet the post. Drop “FUNNEL” below. We’ll send it your way.

We’ve packaged what’s working, what’s dead, and what’s next for 2026 into one resource: 🚨 THE 2026 D2C PLAYBOOK: The New Rules of Meta, TikTok, AI & Performance Creative 2026 is the reset year. If your ads aren’t built for algorithmic feeds and personalised signals, you won’t scale. Every platform is now fully personalised. You’re not competing in interest groups anymore You’re competing inside each user’s unique feed. And at the same time... People crave connection more than ever. They want emotion and authenticity, not just AI-fed precision. So what wins in 2026? Brands that blend machine logic with human insight. That means: - Creative systems built to match micro-behaviours - Messaging that adapts in real time - Ads that feel made for one, but scale to millions This is your roadmap to profitable, personalised growth across Meta, TikTok, Google, and AI workflows. - What’s working - What’s out - What’s next Get the playbook. Build for what’s coming. Want it? → Retweet this post → Comment “2026” and we’ll send it your way

After BFCM, the brands that keep winning are the ones who shift their creative strategy… fast. We’ve packaged the exact framework we use for 8-figure clients and we’re giving it away. Most brands coast into December. But it's actually the second highest intent window of the year. The catch? You can’t run Black Friday logic through a Christmas lens. Our new playbook breaks down exactly how to pivot your strategy to keep performance high after the spike, built for scaling DTC brands running Meta at volume. Inside: ✅ Gifting-focused hooks → think “For Her” not “50% Off”. ✅ How to reposition bestsellers as gifts ✅ Building Christmas-specific product sets (e.g. Secret Santa, Limited Box Sets) ✅ Emotional gifting: campaigns that feel personal (e.g. “the gift they’ll remember”) ✅ The delivery deadline triggers that drive action and tactics for post-shipping-cutoff monetisation ✅ Creative testing tactics for Meta: why old tricks (like banner swaps) no longer work ✅ Screenshot gallery of best-in-class post-BFCM creative (from DTC brands across sectors) We break it all down in our new resource: → Beyond Black Friday: The Creative Refresh Want it? Retweet this post Comment “BF” and I’ll send it over! (make sure you're following so I can dm you)