Future Proof Your Business and the Planet

Stockholm, Sweden
Joined January 2017
Five days in Vancouver at the Textile Exchange Conference 2026. The theme in almost every conversation: implementation. Brands aren’t asking whether to act on traceability anymore, but how to make it work with leaner teams. Thanks to everyone who stopped by.
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69% of fashion brands are preparing for the Digital Product Passport, yet rate their own supply chain data accuracy at just 3 out of 5. Key findings from The Enforcement Era, built on data from 57 industry leaders: eu1.hubs.ly/H0zj4BD0
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48% of U.S.-selling fashion brands haven't screened suppliers against forced labor entity lists yet. TrusTrace's The Enforcement Era includes a 90-day agenda to get ready before the next CBP inquiry. eu1.hubs.ly/H0zb4kZ0
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Next Tuesday, TrusTrace's Pauline God joins Kappahl Group and Zeler Swichpoint at Textile Challenge to discuss why circular textile systems start and end with traceability. In-person is full, but you can still join online: eu1.hubs.ly/H0z77Gt0
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Out now: The Enforcement Era, TrusTrace's new report on fashion's compliance readiness. 21% of brands selling into the U.S. have had a shipment detained by CBP, and only 20% hold trusted data at farm level. Download the report: eu1.hubs.ly/H0z2rg_0
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Comparing DPP vendors is harder than finding them. Our scorecard turns the JRC milestone, CEN/CENELEC standards and EU Registry requirements into nine capabilities to score every vendor against. Run your shortlist through it: eu1.hubs.ly/H0yYsc60
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Next week, the TrusTrace team is at the Textile Exchange Conference in Vancouver. Every material claim is only as strong as the data behind it, and we'll show how traceability links evidence to suppliers and purchase orders. Swing by our stand to connect.
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All eight European DPP standards are now published. The final two, EN 18239 and EN 18246, cover access rights, security and confidentiality, plus data authenticity and integrity. Here's what it means for fashion and apparel brands: eu1.hubs.ly/H0ySVzB0
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Every DPP vendor says they're compliant. Fewer can show it. The gaps rarely appear in a demo, but they're visible early if you know what to ask. Get the DPP Buyer's Guide and 9-capability vendor scorecard: eu1.hubs.ly/H0yR60x0
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A single compliance analysis report can take brands up to a day and a half to build. The TrusTrace AI assistant for supply chain intelligence answers the same questions in seconds, grounded in your own data. Read how it works: eu1.hubs.ly/H0yMQwV0
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This month, the TrusTrace team heads to the Textile Exchange Conference in Vancouver, 12 to 16 October. As the industry enters The Implementation Era, we'll be showing how verified, traceable data helps brands scale what works. Swing by our stand.
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Lululemon's 2025 Impact Report shows how the process TrusTrace co-developed with the brand streamlines seasonal document collection and verification across Tier 1 and Tier 2 suppliers. See how leading brands are building traceability: eu1.hubs.ly/H0yJsV70
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Tomorrow the TrusTrace team is at the EU Textiles DPP Conference in Valencia. Join our session on early movers piloting textile DPPs and see how validated, traceable supply chain data makes DPP readiness achievable. Come find us on site.
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The EU's Empowering Consumers Directive becomes enforceable September 27, banning vague claims like "eco-friendly" and self-invented green badges. See what's banned and how traceability data lets you prove your claims. eu1.hubs.ly/H0yzGCv0
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The Nordic Fashion Industry Summit brings the region's apparel leaders together to talk through EUDR, CSDDD, and DPP compliance. Our team will be there this Thursday. If you're attending, let's connect: eu1.hubs.ly/H0yvG7L0
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Traceability is where sustainability commitments get tested. Tomorrow, Apurva joins the Tapestry Traceability panel at Climate Week NYC to talk through turning supply chain claims into verified data. Join us tomorrow, see you there.
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Know it. Act on it. Prove it. TrusTrace launched a new platform this week: Supply Chain Intelligence and automated program operations, both running on one shared data foundation. Read more: eu1.hubs.ly/H0yqjc_0
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The TrusTrace Assistant is live: ask a question about your supply chain, get an answer grounded in your own data, in seconds. Reports that took days now come back from a single prompt.
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We're on the floor at Lineapelle today through September 17. Stop by to talk traceability, EUDR, and what confident sourcing decisions look like in practice. Find the TrusTrace team on site: eu1.hubs.ly/H0x-cJ30
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