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Typ A Marketing

@TypAMarketing

A full service agency recognized as an innovative leader in the strategic implementation of corporate branding campaigns.

 Los Angeles, CA
typamarketing.com
Joined July 2011
  • Tweets19.6K
  • Following1.2K
  • Followers520
254Media
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Today, our team honors all who have served in our nation’s armed forces. Thank you for your courage, dedication, and sacrifice. We are grateful today and every day. #VeteransDay
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Not all CMOs have adapted their marketing strategy to the rise of agentic and AI assistants. mediapost.com/publications/a…
MediaDailyNews: CMOs Not Keeping Pace With Rise Of Agentic

MediaDailyNews: CMOs Not Keeping Pace With Rise Of Agentic

Not all CMOs have adapted their marketing strategy to the rise of agentic and AI assistants, according to data from Gartner released publicly Monday.

mediapost.com
6
As your company evolves, hold on to what makes it unique. hbr.org/2026/11/as-your-comp…
As Your Company Evolves, Hold On to What Makes It Unique

As Your Company Evolves, Hold On to What Makes It Unique

What makes a company truly distinctive—and how can it evolve without losing what makes it special? Its essence lies not in its mission statement or brand identity but in capabilities that competitors...

hbr.org
4
How B2B marketers can make better decisions as measurement gets more complex: marketingprofs.com/articles/…
How B2B Marketers Can Make Better Decisions as Measurement Gets More Complex

How B2B Marketers Can Make Better Decisions as Measurement Gets More Complex

B2B teams tend to fund what's easiest to prove. Here's how B2B marketers can combine evidence to decide where to invest, what to test, and when to wait.

marketingprofs.com
6
The bravest thing a content marketer can say is ‘don’t publish that’. marketingmag.com.au/amp/feat…
The bravest thing a content marketer can say is ‘don't publish that’

The bravest thing a content marketer can say is ‘don't publish that’

For content marketers, profit and purpose aren't enemies. But if ethics disappear when they dent a margin, purpose is a sales tactic.

marketingmag.com.au
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The best brand ambassador might already be on your payroll. campaignlive.co.uk/article/t…
4
B2B CMOs should be Chief Connecting Officers: mediapost.com/publications/a…
Marketing Insider: B2B CMOs Should Be Chief Connecting Officers

Marketing Insider: B2B CMOs Should Be Chief Connecting Officers

The most successful B2B marketing shows up in the gaps among sales, product and partners widening as AI democratizes information.

mediapost.com
4
Influencers can unlock opportunities for brand building in B2B, helping businesses own the feed and grow their market share at the same time. marketingweek.com/b2b-influe…
It’s time to throw away the B2B playbook and embrace creators

It’s time to throw away the B2B playbook and embrace creators

Influencers can unlock opportunities for brand building in B2B, helping businesses own the feed and grow their market share at the same time.

marketingweek.com
7
Now that America has endured this election’s $12 billion advertising onslaught, it’s time for a marketing post-mortem. Here are 6 lessons brand marketers should pay attention to: mediapost.com/publications/a…
Marketing Daily - Top of the News: 6 Marketing Lessons From The Blue-Nami

Marketing Daily - Top of the News: 6 Marketing Lessons From The Blue-Nami

What all brands can learn from Democrats' big win -- and the GOP wipeout.

mediapost.com
7
Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for budget. marketingweek.com/think-more…

Think more B2B when dealing with your CEO

Whether you work in B2B, B2C or something in between, it pays to treat the CEO like you would a B2B buyer when arguing for budget.

marketingweek.com
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Apple's cult-like customers are every business owner's dream. Here's why: inc.com/kimanzi-constable/ap…
Apple’s Cult-Like Customers Are Every Business Owner's Dream. Here's Why

Apple’s Cult-Like Customers Are Every Business Owner's Dream. Here's Why 

Building a cult-like customer base through exceptional products, experiences, and loyalty drives lifelong customers and sustainable growth.

inc.com
5
Who could say “no” to a German marriage proposal when you know you’ve found the practical one? 💍 instagram.com/reel/DersjUqo9… #MittwochWitz

Laurence Falconer (@irish_man_in_germany) • Instagram reel

instagram.com
14
As much as the responsibilities of the CMO have evolved, the most fundamental change relates not to new technology, but rather to the various ways in which new technology has forced CMOs to form new relationships within the company. brand-innovators.com/is-the-…
5
Ways to make your brand feel more human and authentic: forbes.com/councils/forbesco…
Council Post: 17 Ways To Make Your Brand Feel More Human And Authentic

Council Post: 17 Ways To Make Your Brand Feel More Human And Authentic

Even the most carefully crafted brand voice can feel inauthentic when it doesn’t reflect how a company actually operates or treats its customers.

forbes.com
7
The drop of the annual highly anticipated John Lewis Christmas commercial joins a list of other holiday-themed ads from across the pond: campaignlive.co.uk/article/c…
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68
What the growing personal agent craze means for CMOs: forbes.com/councils/forbesco…
Council Post: What The Growing Personal Agent Craze Means For CMOs

Council Post: What The Growing Personal Agent Craze Means For CMOs

Winning over personal AI agents is more about structured information, consistent brand signals and a clear value proposition.

forbes.com
10
AI will keep making marketing output cheaper, and that is mostly good news. But when everyone can say more, the advantage shifts to whoever is trusted when they speak. mediapost.com/publications/a…
Marketing Insider: When Every Inbox Is Automated, Trust Becomes The Scarce Asset

Marketing Insider: When Every Inbox Is Automated, Trust Becomes The Scarce Asset

One tip toward budgeting for in-depth relationships: Shrink the list. A few dozen relationships tended well beat a few thousand contacts reached thinly.

mediapost.com
6
How to make brand visuals more distinctive amid AI-generated sameness: forbes.com/councils/forbesag…
Council Post: How To Make Brand Visuals More Distinctive Amid AI-Generated Sameness

Council Post: How To Make Brand Visuals More Distinctive Amid AI-Generated Sameness

With AI raising baselines for creative production, agencies must deliver client work with a real point of view and personality that give people a reason to remember it.

forbes.com
10
For decades, advertising relied on a strict human-in-the-loop chain with clear approval protocols. In today’s world, that has become optional and comes at a cost. mediapost.com/publications/a…
Media Insider: Advertisers Want Humans In The Loop -- Platforms Say, Get Lost

Media Insider: Advertisers Want Humans In The Loop -- Platforms Say, Get Lost

Platforms now legally shift total liability for AI outputs onto brands while deploying automated changes without human approval.

mediapost.com
8
Brands’ 2026 Halloween marketing looks much different than last year’s work. Less scary and more interactive, plus greater emphasis on comedy, IP and entertainment universes. 👻 adage.com/ad-age-video-podca… #HappyHalloween
Halloween 2026’s best campaigns—and what they can teach brands

Halloween 2026’s best campaigns—and what they can teach brands

Rivian’s Ghostbusters campaign, Pringles’ burial urn and Twix’s Zombie Claus show brands how to win Halloween 2026 with products, not just ads.

adage.com
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