"You are kind of getting a surface photograph of them. You’re not getting into their head. We need to understand their inner thinking, their guiding principles and emotional reactions." – @indiyoung #uxp21

“We invest heavily in the beginning into research before we start developing. We hit a project with a really high level of confidence before we even start writing one line of code.” – Daniel Burka #uxp21

“The nice thing about being a UX storykeeper we can bring in a lot of visuals. (…) That can be sometimes be part of a north star strategy. Having that strategy, something documented, something shared, a vision - this can be a light in the dark.” – @KatieSwindlerUX #uxp21

"In Ethnography we don’t come up with hypothesis. We start with an open mind. We define theories." (...) "If we do product work, we have a goal. We don’t have a hypothesis, but we have question that we’re wondering about." – @rinajensen #uxp21

"Learn from your mistakes" –@emclaine #uxp21

"What are their biggest concerns? We love to fancy ourselves as great storytellers. We should think about what makes a compelling story? What are the objections people will have and what is your plotline?" – Megan Murphy about communicating a vision #uxp21

“The loudest and clearest voice is our customer. I think the customers voice is the most important as it shows the point of intersection between the products and the needs of our customers.” – Megan Murphy #uxp21

“It’s all about the people!” – Bennet Piecha during the discussion with Cosima Lefranc #uxp21

"User Research will happen with or without you. So make it an habit." – Cosima Lefranc Would you say that user research is your habit already? #uxp21

Are you sometimes looking for excuses to not do user research? Do you know the excuse "Not right now?" Cosima Lefranc suggests to see it in a different way "“I can do it at each stage of the product development cycle” #uxp21

“If everyone is just punching the product manager it is pulling him away of creating value for the customers.” – @hiasinho #uxp21

“Creativity can be created and inspired by constraints. Any constraint can achieve a new way of thinking, that can bring out new ideas, that are not obvious if we are just in the purely rational world.” – @daggfukt #uxp21

“The process matters. The process has constraints. It is constant learning. Constraints are also fluid and change over time.” – @isilfver #uxp21

"Designing for creativity is done in a way that allows anything to happen" – Melissa Pickering #uxp21

"Simple and minimalist as possible. Constraints help me to identify problems of a solution." – Henrik Wiberg #uxp21

Behind the scenes - Jessica Tiefhaus thanks for brightening up the waiting time! #uxp21

Curious about how 1-2-EVERYONE works? Watch this short clip. Curious about how it feels being involved in this kind of debate? Join us this Thursday: conference.uxandproduct.com/ #onlineconference #productmanagement #uxdesign

Still not sure what 1-2-Everyone is? Learn more here: conference.uxandproduct.com/ The format's goal: emphasize generating new insights for everyone, involve audience members as active participants and create serendipitous conversations. #OneTwoEveryone #UXandProduct #Conference