@UnisonHQ

Unison is a leading data & insights company that has mastered the art and science of understanding what makes people tick through big data & smart processes.

 Birmingham, MI
unisonhq.com
Joined December 2016
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  • Followers114
79Media
Coca-Cola, General Motors among iconic American companies suffering from recent tariffs bit.ly/2Ly6CRX
bit.ly/2PQ2ctc

Hyundai launches digital showroom on Amazon

Hyundai has launched a digital showroom on the Amazon Vehicles research hub, the first automaker to create such a page on the massive shopping site. Amazon became a potential competitor to third-pa...

autonews.com
When do brands overstep in their attempts at emotionally engaging consumers through advertising? For millennials, calls for individual activism are over the line bit.ly/2PMetyx by @marketingdive @ericapsweeney
Viewers Cut the Cable TV Cord Faster Than Expected on.wsj.com/2Lf7J96

Viewers Cut the Cable TV Cord Faster Than Expected

Research firm estimates the ranks of U.S. cord-cutters will grow this year by 8 million, or nearly 33%, to 33 million.

wsj.com
Bold act of solidarity with endangered species, brilliant marketing campaign, or both? bit.ly/2whRx1i
Bold act of solidarity with endangered species, brilliant marketing campaign, or both? bit.ly/2OSHirS
Activist C.E.O.s are emerging as a key group of cultural—and political—influencers nyti.ms/2OTVJvI
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Data helps corporate foundations make their investments count bit.ly/2wkBY92 @mariadelorenzo
A different perspective on purpose in business: why expectations of corporations acting responsibly—and CEO activism—aren't always placed fairly bit.ly/2IZ8XZK @qz @FollowAlisonT
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Exploring how @WSJ is using machine learning to change how you read the Sunday paper bit.ly/2kz6zdI @TheDrum
Social media offers corporations a voice to capitalize on crises by building trust with key stakeholders, says research from @NCState
Trends in consumer skepticism span the globe, as Chinese consumers' expectations about corporate reputation are on the rise, c/o @holmesreport bit.ly/2kDpowq
By re-branding themselves, non-profits are re-positioning themselves as first and foremost drivers of social impact detne.ws/2H4Hccp @detroitnews @nealrubin_dn

Some nonprofits drop label to better define themselves

There’s a movement afoot to kick “nonprofit” to the curb, focusing on what the groups do instead of what they don’t

detroitnews.com
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Marketers are overdue in using data to innovate bit.ly/2H5hAw3 by @thedrum
Blockchain brings clarity to the ethical sourcing of diamonds bit.ly/2smYlIU by @triplepundit
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Despite the current robust economy, Millennials and Gen Z have low trust and confidence in big business—and their own abilities to be competitive in the future workforce prn.to/2ssqxtU by @DeloitteUS @PRNewswire
Can data—especially big data—and creativity play nicely together? bit.ly/2smY6xu by @thedrum
The State of Michigan's legal obligation to provide clean water to Flint has ended—so @Nestle is stepping up to supply truckloads of bottled water to residents bit.ly/2J1niVO
Car dealers' profits are threatened by new tech—bit.ly/2H45689 —but we also see opportunity for innovation bit.ly/2J1njck
Sustainable brands carry @Unilever's portfolio—and help underscore a reputation of trust for the company c/o @TheDrum @PaulPolman
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