⚔️ Sales Training for New Home & In-Home Pros 🏡 Builders, HVAC, Roofing & In-Home Services 🔥 We train Sales Warriors 👇 Join our Masterclass
6040 Camp Bowie, Fort Worth TX
Joined February 2015
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How many finished homes are on your lots right now? And how many months has each one been sitting?
Write both numbers down. Every month a home sits costs you money, whether it sells or not.
Bring those numbers to a free live masterclass with Jason Forrest: How to Sell Inventory Homes Without Dropping Your Price.
It’s built for home builder owners and sales leaders. Bring your head of sales and head of marketing too.
Free bonus for those who stay to the end: the AI Selling Message Creator.
Save your seat. Link in comments.
#homebuilders #newhomesales #homebuilder #salesleadership #salestraining #fpg
What happens when a buyer calls your office at 9:47 PM and nobody answers?
They call your competitor. A digital employee picks up, talks with them for 12 minutes, and books a tour for Saturday at 10 AM.
That's already happening across America. Today Jason Forrest walked homebuilders through it at the AI Masterclass for Builders, powered by Jome.
The big takeaways:
→ Discounts are eating your margins without bringing traffic back.
→ It takes 5–11 touches to wake up a cold lead. Your team can't do that across a database of 30K+ leads.
→ AI outbound connects at 5.2%, compared with 1.1% for human outbound.
→ One builder turned $9K into $400K in 43 days from leads they had already written off.
This isn't about replacing your sales team. It's about letting them spend 100% of their time on the 20% of the work only humans can do.
"Be opportunistic when others are fearful." The builders who mine their database now will compound. The ones who wait will watch competitors pan their gold.
#FPG #JasonForrest #NewHomeSales
What would 15% conversion do to your inventory count before year-end?
The industry average is about 6%. FPG builder clients turn 15% or more of their leads into buyers.
Same market. Same rates. A different conversation in the model home.
Stay until the end of the free Zero Standing Masterclass for a bonus: the AI Selling Message Creator for Inventory Homes. Before your next weekend of tours, your team will have a ready-to-use selling message for every finished home you have, written in minutes.
Save your free seat. Link in comments.
#homebuilders #newhomesales #homebuilder #salesleadership #salestraining #fpg
Do you walk into the appointment with no idea where the homeowner really is in their decision?
Dan sells in a one-call-close company. One visit. One shot to get it right.
Watch what changed when he stopped guessing and started reading the buyer in the first few minutes.
The 5/4/3 Factor gives salespeople a clear map for every appointment. A different way to lead the room.
💬 Which part of the appointment is hardest to read: the start, the price, or the close?
🔖 Save this and tag a salesperson who runs one-call closes.
#SalesTraining #FPG #JasonForrest #WarriorSelling
Still dropping your price every time a bigger builder undercuts you?
You can’t out-discount a builder 10 times your size. That’s their game. Don’t play it.
The salespeople who sell at full price aren’t louder or pushier. They walk in already believing the home is worth every dollar. The buyer feels that before they ever say “too expensive.”
That’s not a price problem. That’s an identity problem. And it can be changed.
👉 Save this for the next time a buyer shows up with a cheaper quote.
💬 What belief did you have to let go of before you stopped discounting?
Follow us for more tools from the field.
#SalesTraining #FPG #JasonForrest #WarriorSelling
Sales leader, a slow week doesn’t mean you’re off track.
The market will dip. It always has. Fewer buyers walk in, and everything feels slower.
That’s frustrating.
But the dip is not your report card. The hard part is to keep going when you can’t see results yet.
So keep running your process. You’ve made it through slow times before.
Send this to a leader who needs it this week.
#SalesLeadership #SalesProcess #HomeSales #ForrestPerformanceGroup
Builder owners: how many finished homes are you carrying? Bring that number.
Jason Forrest does the carrying-cost math live, then shows your team what to sell besides price. Free, Nov 9, 2PM CST.
Bonus: a free AI tool that writes a selling message for every home.
Link below ↓
Save your free seat for November 9 at 2PM CST: buildersalessystem.com/zero-…
Home builder owners: what is one unsold home costing you this month?
Financing. Insurance. Taxes. Upkeep. Those costs don't stop until the home sells. Zero Standing Inventory is a 6-week program for your whole sales team. Your salespeople learn why a buyer hasn't decided yet. Then they show why your home is worth the price.
Book your Zero Standing Inventory Strategy Call. The link is in the comments.
Book your Zero Standing Inventory Strategy Call here: buildersalessystem.com/zero-…
Salesperson, your buyer is deciding right now if you’re the hero or the villain.
Every buyer walks in looking for an enemy. If that’s you, they trust friends and family instead. So don’t wait.
Show them early that you’re on their side. You’re the guide who helps them get where they want to go.
The enemy is out there. It’s the company that does bad work. It’s the one pushing a home they can’t afford.
Be the guide. Not the threat.
#SalesTips #SalesTraining #FPG
