Unmade offers an informed analysis of Australian media and marketing news with independence, integrity and insight. Founded by @timburrowes
Sydney, Australia
Joined February 2022
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Our brand new event focusing on the opportunities for brands in the nighttime economy is *this* Thursday. Storytelling, music, live events, brand partnerships with culture....#UNLOCK the clock and new ways to reach customers. Book now: unlockconference.au/
As the threat of a regulation-heavy privacy crackdown on the marketing industry recedes, the government takes on another big target instead.
Plus Nine falls past another milestone.
unmade.media/p/an-asteroid-m…
Unmade Media retweeted
Media companies are struggling, but should taxpayers bail out journalism?
In today’s Friday Fight, @UnmadeAU owner @timburrowes argues yes: crikey.com.au/2024/08/23/fri…
While professor of economics @chrisberg argues no: crikey.com.au/2024/08/23/fri…
A great conversation - thank you @ScottyMMP @frankiarthur
🎙️ Just wrapped up an insightful chat on the @UnmadeAU podcast with @frankiarthur, diving deep into the journey of @manofmany. Still 100% bootstrapped and 11 years in—proof that passion + persistence pays off. If you’re into #media give it a listen! unmade.media/p/how-man-of-ma…
Podcasting: it's a mug's game.
Today on our quickfire round-up of the news you need to be across: Cosmopolitan's return; Rumblings over Nine's Domain ownership, share buyback and move on Foxtel Group; the week in #AI.
#Media #marketing #magazines
A huge thanks to our partners for your invaluable support with our retail media conference REmade 2024. With your help, it's shaping up to be the biggest and best yet.
#retailmedia #retail #media #ecommerce
'The loophole in democracy': @crikey_news boss Eric Beecher on the power of (mostly) unregulated media proprietors.
#media #journalism #regulation
Today: Are marketers being overly cautious about brand safety?
And Enero Group falls below a $100m market capitalisation for the first time since Covid.
#theplatformformerlyknownasTwitter #brandsafety #brand #advertising #marketing
Unmade Media retweeted
.@TheDanBarrett's Always Be Watching & @timburrowes' @UnmadeAU Substacks are brilliant in the categories of film & TV for ABW & the media industry for Unmade. They punch above their weight due to being on the world class Substack platform though I do prefer reading on the web. 🧵
Unmade Media retweeted
This is the number one thing that angers me in my line of business. People with zero experience as journos, broadcasters or producers leading major media companies, telling journos, broadcasters and producers what to do.
From @timburrowes of @UnmadeAU. 👏🏻
Unmade Media retweeted
"Being a writer in the maw of AI disruption feels a little like arming a polar bear on an already melting ice cap with a flamethrower. It’s powerful, exhilarating and self-sabotaging at once."
New angsty piece on Unmade about my uneasy relationship with our robot overlords.
The metaphorical cupcakes were already being iced for this morning’s annual general meeting of ARN Media when things fell apart at the end of last week.
unmade.media/p/arns-takeover…
We're researching AI disruption in media & marketing - have your say and win a ticket to our AI event.
Do you work in media and marketing in ANZ? Do you want a ticket to @UnmadeAU's AI conference humAIn? Spend five short minutes having your say about the impact of AI and you could win a free ticket: humainprinciples.typeform.co…
Don't hold back...all answers in confidence. #AI
"If a TV network puts a roof over a rapist’s head, employs a war criminal and pays a creep it might just have a culture problem."
unmade.media/i/143504756/if-…
Unmade Media retweeted
Interesting podcast interview by @UnmadeAU's @timburrowes with @Foxtel CEO @PatrickDelany. They go over Hubbl, anti-siphoning, free to air TV app prominence, drama quotas, sports rights & the history of Foxtel's forays into streaming. #ausmedia #austv 📺🎙️
unmade.media/p/we-couldnt-ge…
Unmade Media retweeted
New #AI piece for @UnmadeAU: the immediate threat of AI is less about existential doom, and more about what happens when your organisation doesn’t embrace AI transformation in a strategic way:
unmade.media/i/142626195/wha…
We're seeking expressions of interest for our AI conference for media, marketing and the creative industries. Save the date - we're back on May 28 2024. humain.au/expressions-of-int…. #AI #artificialintelligence #innovation #media
“If you think the web was important; if you think the smart phone was important, stand by.
“Media planning and buying, revolutionised. Algorithms are going to replace 25-year-old media planners in fairly quick time," 1/2
"There won’t be 250,000 people at the holding companies running media planning and buying networks around the world.”
@martinsorrell predicts the end of media agencies as we know them. unmade.media/p/nineteen-minu… 2/2
