Upstream

We proudly announce that we won 4 awards at the MarTech Awards 2024!This recognition reflects our efforts and the exceptional services we provide to our clients. A huge thank you to everyone who contributed to this success.

We are thrilled to announce that we won the Bronze award for our entry "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗹𝗰𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗽𝘀𝘁𝗿𝗲𝗮𝗺'𝘀 𝗠𝗮𝗿𝘁𝗲𝗰𝗵", among the best Omnichannel Marketing Campaigns at the MMA Sub-Saharan Africa 2024 Smarties Awards!

We are excited to share that we have been shortlisted for the MMA Sub-Saharan Africa 2024 Smarties Awards! Our entry, "𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗧𝗲𝗹𝗰𝗼 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗨𝗽𝘀𝘁𝗿𝗲𝗮𝗺'𝘀 𝗠𝗮𝗿𝘁𝗲𝗰𝗵", has been recognized in the Impact Media category!

We use personalization the right way! Discover how Sem Parar, Brazil's leading vehicle identification and electronic payment system, achieved 16.5x higher monthly plan sales with Upstream’s e-commerce solution. Read the full success story here: bit.ly/UpSpEN

Heading to VTEX DAY next week? Get ready for an incredible experience because we'll be there too! Meet our team of e-commerce experts at booth 147H and explore how our mobile marketing solution can elevate your ecommerce strategy. See you there!

Upstream helped AMOBELEZA, a top online beauty and personal care retailer in Brazil, increase its e-commerce sales through SMS marketing automation. Check the full case study with our ecommerce solution here: bit.ly/3vaSQBC

Online betting is growing, & betting brands are exploring new advertising strategies. Upstream is breaking new ground with Sponsored Club, a free SMS subscription service, where users can join a premium club for sports-related educational content. bit.ly/UpSpClubEN

"Marketing technology has a special potential for telcos in Africa, as they are the ones empowering the direct communication between brands and consumers on the mobile”. Check the interview of our GM Africa, Simon Yomtov, in @AfWiComms (p.50-51): bit.ly/3tKZ6PR #martech

Upstream records a positive growth rate for the sixth consecutive year, expecting to conclude 2023 with a 10% EBITDA increase compared to 2022 and sustaining a 12.4% CAGR over its EBITDA since 2018. Read more here: bit.ly/3v9phjx #martech #marketingtechnology #growth

When it comes to talent in tech, our radars are always set to discover the best out there. Picture of our HR team last Saturday at Kariera Developers’ Day. #talent #softwareengineer #engineering #developer #software

Upstream's mobile marketing solution helped 50+ e-commerce brands in Brazil maximize their revenue potential during Black Friday, achieving an impressive 43x ROI. Dive into our infographic for more insights bit.ly/UpstBF (EN) bit.ly/UpstBFPT(PT) #ecommerce #martech

“Upstream is right at the heart of the competition to attract and retain top talent that will contribute to its growth”. Our Head of HR, Deni Plessa, talks about the company’s most valuable asset - its people - on @CNNgreece: bit.ly/UpHRCNNgr #talent #HR #companyculture

"A leader is someone who carries others through uncharted waters and finds a clear way forward. I would like everyone to try and take leadership, it is something that this company embraces." A comment on #leadership by our CEO, @dmaniatis, during the Upstream 2024 Kick Off.

Join our CMO, Chrysa Karamanidi, and Head of Product & Growth, Katerina Matthaiou, at @MEF CONNECTS Omnichannel 2023 in London on November 28th. They will be sharing insights on how MarTech empowers companies to deliver successful omnichannel experiences. #martech

"This marketing technology company transformed its team into a formidable line of defense against cybersecurity threats.” The judges of the Training Excellence Awards by @TalentLMS have spoken and awarded Upstream the Top Training Program Award for Employee Training! Thank you!

“Leveraged wisely, #BlackFriday won’t only increase sales for a short period, but it will also lay the foundations for creating new devoted customers”. Catch our CMO, Chrysa Karamanidi, discussing Black Friday at @mononewsgr: bit.ly/BFUpstrMN #mobilemarketing #ecommerce

#Martech needs to make marketers’ jobs easier in a complex digital environment. The components making a martech platform’s #UX stand out? Catch the article of our Head of Product and Growth, Katerina Matthaiou, in @MMMagTweets to find out: bit.ly/UXMartechMMM #usability