The demand generation partner for leading B2B technology companies.

Joined October 2009
Tune in to #COSeries today as we talk #B2Bmarketing trends in the #AI age & #marketing-attributed revenue with @BlueWhaleRsrch, @VIBriefing & @AmateurishProd.

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A lot of #startups don't make it through the growth stage. How do some startups build something from nothing, creating demand where there is none? On January 19, hear from #B2Bmarketing experts who have been there and done that. Register today: landing.vibriefing.com/lesso…
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Technology evolves fast. See what our own @navaid_cohesity states is a “must” for teams to stay ahead of the game in new industry trends. @Forbes cohesity.co/3uOZ3iI
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Women still make up the minority of salespeople in the tech industry today — a statistic that TripActions actively works to amend. In honor of Women in Sales Month, meet the many women at TripActions breaking down traditional gender biases 💪: bit.ly/3ytrtkA?utm_source=tw…
Advice from @Akamai leaders @Ksalem09 (CMO), Kate Prouty (CIO), Boaz Gelbord (CSO), and me (CTO): Be curious, learn, raise your hand, let yourself be uncomfortable, and the who is more important than the what. bit.ly/3EkZ0Bc
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When our marketing powers combine:
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Fun Fact: ViB started out as Virtual Strategy Magazine! 🤔 The whole story of how Sean Shea grew ViB is actually a good case study in how starting one thing and doing it well can #lead to something bigger than you #envision: vibriefing.news/story-behind… #leadership #growth
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Marketers, one of the best things you can do for yourself is to keep a folder FULL of screenshots of marketing campaigns that stood out to you over the years. In the future, whenever you need inspiration you'll have an entire swipe file to pull from.
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"Marketing is about understanding people." So is UX. And sales. And development. And support. Business is about understanding people, y'all. And, often, the ppl you most have to influence are your internal teams! It starts there before you can do a thing for your customers.
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As we celebrate #EarthDay, learn how the tech industry is developing innovative solutions to create a more sustainable future all year long: bit.ly/37HrC9U
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When it comes to personal branding, you earn your reputation by sharing industry insights and the results from your personal journey.
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Have you tried any of these? entrepreneur.com/article/403…
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“I think the truth of the matter is, people who end up as ‘first’ don’t actually set out to be first. They set out to do something they love and it just so happens that they are the first to do it.” - Condoleezza Rice
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Hear from TripActions Co-Founder and CTO @itwig on the latest episode of From Start-up to Grown-up with @AlisaCohn: podcasts.apple.com/us/podcas…
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It's great to see @cloudflare, @CrowdStrike & @pingidentity coming together to protect against retaliatory hacks during these troubling times. washingtonpost.com/technolog…
Flexible, hybrid, remote – all terms that have characterised our working lives for two years. While the pandemic forced a dramatic shift to working from home, the tricky task now is negotiating what working life looks like in 2022. #IWD #IWD2022 marketingweek.com/marketers-…
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What’s the best way to cut through the noise, build brand loyalty, and drive business results? Check out my latest article in @AdAge on the top three conversations CMOs need to have with their CEOs this year. adage.com/article/marketing-…
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This is your reminder to not give up. All great things takes time! 💪 #Success
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Marketers, 3 metrics will drive #marketing outcomes in 2022. What are your thoughts? bit.ly/3HoMIXE #measurement #attribution #ROMI #firstpartydata #ex #cx