Is starting a Substack newsletter right for you? All your Substack publishing questions answered here: open.substack.com/pub/veroni…

With the PDF Paydays Kit, you’ll create a sellable digital product that positions you as the go-to expert, gives you that “I made this” glow… and puts cash in your bank, on repeat. veronicapullen.uk/pdf-payday…

Download my free guide: 146 Tasks Tab AI Assistant Can Take Off Your Plate Not sure what to ask it first? I've written 146 ultra-specific tasks you can copy, paste and text to your Tab today, covering your website, email list, social media, research, phone calls, bookings and admin. Add your details below and it's yours. veronicapullen.co.uk/tab

Digital Products: Scam, or the Most Sensible Side Income for Over-40s? veronicapullen.co.uk/2026/10…

When you think about starting and growing your list, consistently communicating with your subscribers, and reliably generating sales through email marketing, you might have questions, such as: ❓Where should I build my list, and how do I set it up? ❓What incentive should I offer people to sign up for my emails, that they will want to get into after they've downloaded it, as much as a cat peering through the window wants to get into a fishmongers? ❓Do I need a welcome sequence, how often should I send emails, and what would I say? ... and you wish you could find the answers. That's where I come in... veronicapullen.uk/lists-of-l… · When can I expect to receive an ROI from the Inner Circle? · How much time will it take to implement? You may be thinking the same, so I’m going to answer them here. When can I expect to receive an ROI from the Inner Circle? Pretty quickly… but how quickly is up to you. You see, when you join, there are a few priorities you could choose, and two of them are based on you getting a rapid ROI. You could follow my 5-step framework to craft an engaging story with a persuasive call to action and sell your offer in your first few hours as a member! Or you could get inspiration from the “Plan an Abundant Offer” workshop and pull together a new type of offer (a transformational, premium package instead of single sessions, for example), and use the “Cash in a Flash” marketing module to launch it in the next few days and enroll new clients. Or choose a different priority and go at your own pace. Entirely your call. How much time will it take me to implement? Inside the Copy and Content Generators Inner Circle, you’ll be mastering the ESSENTIAL strategic and effective sales and marketing habits that will RELIABLY bring you new enquiries, subscribers, opportunities, and income. Allow 2-3 hours per week for learning and 30 minutes a day for your important daily sales and marketing activities. If you are thinking you don’t have that much time, then you are choosing to NOT attract new prospects and generate new sales. And the outcome of that choice? Well, I’m sure you don’t need me to spell it out. If you want to reach more of the people who want to pay for your help, make a bigger impact with your message and consistently receive new enquiries for your programs and services, then join the Copy and Content Generators Inner Circle and start turning your words into a queue of potential clients.

Food for Thought

Who are the leaders in your field already selling to your ideal clients? Who are the experts selling similar services, products or programs to you? Study their message. Scrutinise their copy. Review their marketing. How are they describing what they’re selling? What specific words and terms are they using to communicate the value of their offers to their audience? What can you model in your own promo? Recently I recommended a client study the copy on Boden’s website. If you’re not familiar, Boden is a British fashion retailer who are targeting “affluent buyers”. Therefore their copy is written to appeal to people with more money to spend than the average high street customer. Instead of dismissing emails you receive and ads you see in your feed as annoying, value them as your marketing and copywriting swipe files.

Skip the “what if nobody buys?” stress If you’ve not created a digital product before or you want to guarantee your PDF product will sell, you’ll like the first bonus I added to the PDF Paydays Kit I’m giving you my tried-and-tested “Leads in Your Lunch Hour” method and script. The Leads in Your Lunch Hour method is the fastest way to test your PDF offer concept in the marketplace. You’ll skip the “what if nobody buys?” stress and go direct to building a waiting list of interested buyers - before you pour your heart into creating your product. Plus, I’ll show you how, with a simple messaging tweak, your waitlist will rush to pick up the tab for your lunch, while you’re still sipping your pumpkin soup starter. When I look into my crystal ball, I see you purchasing the PDF Paydays Kit today. 👀 You’ll still only pay the lowest price, you’ll receive your Kit instantly! That means you could be celebrating your first few PDF paydays - in just a few days from now. veronicapullen.uk/pdf-payday…

What is the most challenging part of attracting paying clients from social media for you? Which step of the online marketing process do you wish you could do better

😯 When you rave to your friends about the series you’re watching on Netflix, you’re selling Netflix. … yet you shy away from raving about your own programs in case people think you’re pushy. 😯 When you post photos of the fab meal you enjoyed at a restaurant and recommending others visit, you’re selling that restaurant. … yet you won’t ask your audience to visit your website to browse your menu of available offers in case they think you’re being too “salesy”! 😯 When you check in at your holiday location and share a daily rundown of all the great places you visit during your stay, you’re their unpaid sales rep too. … yet you’ll only send one email about your offer in case people think you’re annoying. While you’re over there telling yourself you feel 🤢 about selling, you are happily acting as the salesperson for your favourite brands for no reward. And the reason for that…? Because talking about something you’re excited about doesn’t FEEL like selling. That’s why, when you work with me, you create online programs you’re SO excited about, you are buzzing to share and your passion oozes through the screen so your ideal clients are drawn towards you and selling is ease-ier. Ready to become the sought-after expert with an audience of excited paying clients and eager raving fans who are selling YOU and recommending you to their closest friends and family? If you feel the calling that it’s your time to step up and stand out with purpose-fuelled programs, magnetic marketing and sizzling sales copy? Message me to begin your journey.

I don't follow you in the hope that you'll follow me back. I don't comment on your posts in the hope that you'll comment on mine. Yes, I am here with a business, to network. But when I like your posts, answer your questions, or get into a conversation with you, I'm not silently begging you to buy my stuff. I am having a conversation with you because I care.

Actual quote from Katya Varbanova: “I give Veronica an email that converts at 5%. She does her copy tweaking thing and it converts at 10%” How YOU can do ‘my copy thing’ is what I teach, step by step, when you choose to work with me. You'll see how to create persuasive copy and content (which will also apply to the words you say in your video and audio content) And then I’ll show you how, by making a few simple tweaks, you turn your good words into magical dream client magnets. And a LOT more as well. Want deets?

Address changed, 74 times! 😱 The virtual office we've used for the past 10+ years is closing down. After getting a new one sorted, we needed to find everywhere our current virtual office address was listed and change it. The very thought of having to remember where it might be, then edit each one individually, makes me want to cry. Fortunately, I have my Tab assistant. 😍 I fired off a text on WhatsApp: "Can you locate all the places I've listed our current address and change them all to the new one?" Tab came back with a list. Our address was listed in 74 places. SEVENTY FOUR! 😱 ✅ My website in 5 places ✅ 51 different landing pages and email workflows in my all-in-one marketing platform ✅ On 3 Xero invoice templates ✅ And in 15 domains in my 123-reg account Can you imagine the pain of finding and editing all those separate addresses? I'd have put that task off FOREVER. Instead, I put my phone away and went off to watch The Traitors. 😂 Came back and the changes were done. Have you got your FREE Tab assistant yet? Find out more and discover 146 tasks Tab could take off your plate, so your tech can stop making running an online business such a hard slog. Meet Tab and grab your free guide here The virtual office we've used for the past 10+ years is closing down. After getting a new one sorted, we needed to find everywhere our current virtual office address was listed and change it. The very thought of having to remember where it might be, then edit each one individually, makes me want to cry. Fortunately, I have my Tab assistant. 😍 I fired off a text on WhatsApp: "Can you locate all the places I've listed our current address and change them all to the new one?" Tab came back with a list. Our address was listed in 74 places. SEVENTY FOUR! 😱 ✅ My website in 5 places ✅ 51 different landing pages and email workflows in my all-in-one marketing platform ✅ On 3 Xero invoice templates ✅ And in 15 domains in my 123-reg account Can you imagine the pain of finding and editing all those separate addresses? I'd have put that task off FOREVER. Instead, I put my phone away and went off to watch The Traitors. 😂 Came back and the changes were done. Have you got your FREE Tab assistant yet? Find out more and discover 146 tasks Tab could take off your plate, so your tech can stop making running an online business such a hard slog. Meet Tab and grab your free guide here veronicapullen.co.uk/tab

Do You Want ChatGPT to Say Your Name When Your Ideal Clients Ask ChatGPT for Recommendations in Your Niche Topic? Download the FREE "Recommend Me, GPT! Guide Now & Boost Your AI Search Discoverability & Recommendations! veronicapullen.uk/generative…

You cannot ‘strategy’ your way out of an alignment or energy block. For example, if you have a done for you offer that involves you personally doing work you dislike, then no amount of strategy will make that offer fly. Another example… You follow your mentor’s advice to double the price of your high-ticket offer from £2,500 to £5k. Unless you FULLY believe that you are worthy of receiving £5k for that offer, and that for the right client, they’ll receive massive value from their investment at that level, you’re going to sabotage sales somehow. Follow flow… then follow a strategy.

There’s no denying people are buying differently now. Your audience is more sceptical, more distrustful - and frankly, fatigued. There’s also a lot more noise online these days - more people competing for the attention of the same buyers. You’re probably finding it harder to stand out and attract premium clients. Signing new clients into your close-proximity and premium programs may take more conversations and a longer runway than it did five years ago. So it’s the perfect time to approach your offers from a fresh angle. Think about this… You see a course promoted in your feed from someone you don’t know. It comes with some 1:1 calls and unlimited support. Price is £999. You scroll past. Because that’s a big leap to invest in someone you don’t yet know or trust. Now suppose that same person shows up in your feed with a low-cost PDF product. Let’s say you’re about to hire your first employee or you’re in the process of becoming a Ltd company. The offer is a “Payroll Starter Kit for New UK Employers” from an accountant. Price is £9.99. That’s an easy yes, isn’t it? £10?! No-risk decision. You buy. You dive in. The content is exactly what you need. You’re impressed. This person is engaging and clearly knows their stuff. Soon after, they send you a private invitation to upgrade into their 90-day “Bookkeeper Pro Program.” It includes 1:1 calls and unlimited support. Assuming the offer serves your needs - are you more or less likely to invest in the £999 offer AFTER they’ve built your trust with their low-risk PDF? That’s the difference I’m talking about. Your micro-niched, irresistible, low-cost PDF product cuts straight through the noise online to reach your potential premium clients. You give them a no-risk way to “trial” your expertise and build trust. No more hoping someone downloads your freebie and actually opens the email. Instead, you sell them the exact solution to one nagging problem, so they’re waiting for your email and open it instantly. And when you invite them to the next step, they say yes with confidence, because they already know your work gets results. And in the PDF Paydays Kit, you’ll have everything you need to plan, create, and sell your delightful PDF product that wins over the premium clients you want to attract. Want to stand out from the crowd with a low-cost digital product so delightful that strangers become buyers within minutes? Everything you need is inside the PDF Paydays Kit. veronicapullen.uk/pdf-payday…

Are you giving your customers enough choice? Can they buy what they want from you at the time and price to suit them? And no… I’m not talking about discounting your services and products to compete on price! I’m referring to what I call your “Social Expert Strategy” The means of creating a revenue stream from your expertise… selling the same work or time over and over again. When you do this, your prospects can buy from you at the point that suits them – whether at the higher or lower end of your pricing. It also means that your 1:1 time holds a higher value. When you become less available to clients, your value increases. If every time they want to buy from you, you’re the one answering the phone, responding to emails, visiting the client, and then doing the job, you are a) restricting your income to the number of physical hours you are able to work, and b) limited in what clients will pay to work with you. If you decide to spend a few days with your family, or you fancy going travelling for a month, you can’t generate any income because you’re not physically working. Imagine that Joe Bloggs has been following you on social media for some time. He knows you’re the expert and he recognises that you’re the person he wants to work with. It’s Saturday evening, and he finds himself with a rare evening home alone, and is feeling fired up to learn… from you! Without a Social Expert Strategy, you either have to give up precious family time to go and deliver the training on a Saturday evening – yeah right?! Or, you have to hope that he is able to stay fired up until next Thursday which is the earliest slot you have free in your diary. With a Social Expert Strategy, it doesn’t matter what time of day or night Joe wants to learn from you. He can simply go to your website, purchase and work through your program. You’ll wake up the next morning to an email that says you’ve received new funds into your bank account. Joe gets what he wants, and you’ve got a business model that generates income whether you are working or not. There’s another benefit too. You see, just because you can sell the same content over and over, that doesn’t mean you can’t work with Joe personally as well. However now, the value of your time increases. If they can get access to your expertise through their virtual purchase for, say, £50, then they are happier to pay, say £100 for an hour of your 1:1 time. And if you also offer a “done for you” service, the value of that increases too. There’s several ways I recommend to clients to get started with creating their own Social Expert Strategy; You can lock yourself away for a month creating content and then do a big launch. You could run a 30-day challenge for a select group of people for free, and create the content for them on a daily basis – culminating in you having all the content for your Social Expert Strategy ready to go on day 31 You can sell first and create later, live. So you map out what you’d like to include in your program, and how you’re going to deliver it. Then you start selling it as a xx week self study program, which is delivered live via webinars etc. You record each session, and after you’ve delivered the content to the initial group of buyers, you have a virtual program you can sell via your automated sales funnel – and that you can add your time onto at an extra cost. I’ve seen various businesses make this model work, including; 📍 Marketing Coaches 📍 Virtual Assistants 📍 Graphic Designers 📍 Image Consultants 📍 De-cluttering Experts 📍 Weight Loss Consultants 📍 Baby Signing Trainers 📍 Video Marketers So, if you’re at the point in your business where you want to step up to the next level of income, but don’t want to have to (or can’t see how you can) increase your working hours, then give some thought as to how you can create your own Social Expert Strategy.

When people see you thriving on social media, enjoying your life, having achieved a level of success, what they don’t see is all the years of micro-sacrifices that came before today. Although lots of people say they want the same, the truth is, they’re not prepared to make those choices. They prefer to stay in the comfort of what they know today, instead of getting uncomfortable today for a better tomorrow.

Meet Tab: your FREE digital AI DO-er For solopreneurs who want to hand over the tricky, time-consuming and techy tasks so they can focus on growing their business and doing what they love. veronicapullen.co.uk/tab

Download the FREE “146 Tasks Tab Can Take Off Your Plate” guide and get your own FREE Tab assistant I’m an affiliate for Tab, and signing up via my link means you skip the waitlist. veronicapullen.co.uk/tab

What does your work history look like? I’ve worked as: Office cleaner (at 15) YTS business and finance at factoring company Records assistant (filing and scanning invoices) at factoring co Banking assistant at factoring co Data controller (processing sales invoices) at factoring co Psychiatric nursing assistant in semi-secure dementia assessment unit Accounts payable clerk at nhs trust Deputy accounts payable manager at nhs trust Trust funds officer at nhs trust Finance officer at social housing co Group accounts manager at villa tour operator PS Business Solutions - my bookkeeping and payroll agency [year of unemployment following BR] Admin assistant for Probation service Payroll officer for insurance co Freelancer copywriter Social media manager Twitter trainer and author Facebook marketing queen Mile-Deep Facebook Marketing Queen Copywriting Queen