📈 Facebook Leads Generation & Sales Expert | Founder at Wedemy Academy • | Send me a Dm on Telegram
Joined June 2024
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One of the biggest mistakes you can make with Meta ads is trying to fix a problem that doesn't exist.
You launch an ad.
It starts generating leads at a good cost.
People are responding.
You're getting sales.
Then you start thinking…
What if I increase the budget?
What if I change the targeting?
What if I test a new creative?
Before you know it, you've changed three things in a campaign that was already working.
Now performance starts dropping.
And you're wondering what happened.
Here's what I want you to understand.
You don't always need to improve what's working.
Sometimes, you need to protect it while you find ways to grow.
If an ad is profitable, don't make unnecessary changes just because you feel you should be doing something.
Keep monitoring your numbers.
Test new creatives separately where possible.
Scale based on your results, your margins and how much risk you can afford to take.
And never assume that spending more money automatically means making more money.
If you're a young man below 25
You have no business with being in a relationship
You will waste valuable building time on calls and they will still leave you.
Build your life first.
Someone tells you they made ₦1 million from digital products in a month.
That sounds impressive.
But look deeper. Some of them
They spent ₦400,000 on ads 😅
When an Ad is preforming
Don't ever touch it
Just leave it.
Meta will tell you to increase your budget
They will persuade you to spend more.
The moment you try to be vertical on thr budget
The algorithm will stop working well.
Instead duplicate ⚠️
Two marketers can advertise the same type of product to the same audience and get completely different results.
One complains that Facebook leads are broke.
The other keeps making sales.
What could explain the difference?
The second marketer might have a better offer, stronger messaging, a clearer sales process, or a better understanding of the people they're targeting.
They might also be doing a better job of setting expectations before people click the ad.
Your advertising doesn't exist in isolation.
The creative, audience, offer, landing page, follow-up, and payment process all contribute to the outcome.
When your ads aren't converting, investigate the entire customer journey before blaming the platform.
Sometimes you pay bills and pay for food.
And you get so shocked how much spent in a day without living extravergant
Just being normal and trying to be economical
At this point am allergic to debits.
You see someone spending ₦100,000 daily on ads and making millions in sales.
You decide to copy their budget.
Someone else sees them using a particular creative and copies it.
Another person copies their targeting.
Everyone wants to reproduce the result, yet very few people investigate the system behind it.
How profitable is their offer?
How much can they afford to spend to acquire a customer?
How well does their audience respond to their message?
What happens after someone clicks their ad?
You can copy someone's visible strategy without understanding the economics that make it work.
Study successful marketers. Learn their principles. Understand their numbers.
Then build a system that makes sense for your own business.
A power tank is important
My advice to every young creative and creator out there.
Get yourself an itel Solar Tank and a 550W solar panel.
The solar panel costs around ₦110k, while the solar tank goes for about ₦310k–₦350k, depending on where you buy it.
That brings the cost of both to around ₦420k–₦460k.
Add about ₦150k for the electrician, wiring, and other materials, and you’re looking at a total cost of roughly ₦570k–₦610k, depending on your location and installation requirements.
And no, you don’t have to buy everything at once.
I didn’t buy mine at once either. You can start with what you can afford and gradually put everything together.
Now, let me make something clear.
This is not me making excuses for the bad governance we’re experiencing in this country.
But while we continue to demand better governance and a functional power sector, we also have to find ways to keep our lives and businesses moving.
As a young creative, content creator, freelancer, or entrepreneur, you can’t afford to have your productivity constantly held hostage by electricity.
You need power to work, create content, edit videos, run your business, attend meetings, and make money.
You cannot afford to be at the mercy of a system that keeps failing you.
Don’t leave your life and productivity entirely in the hands of NEPA or PHCN.
And please, don’t let anyone make you feel like you’re less Nigerian because you’re looking for ways to escape the everyday struggles of this country.
You can love Nigeria and still refuse to let its problems limit your potential.
You can demand better governance while making practical decisions to improve your own life.
Both things can be true.
My fellow creatives, let’s stop waiting for everything to be perfect before we start making progress.
Find a way. Start small. Build gradually.
And when you finally have the means to do more, do more.
Your dreams deserve a power supply that doesn’t depend on NEPA’s mood. 😂
Your first goal in business shouldn't be to look successful.
It should be to build a system that produces revenue consistently.
The screenshots, lifestyle, and public recognition can come later.
Build something that works first.
You don't need 20 winning ad creatives.
Sometimes, one strong creative can outperform everything else in your account.
Your job is to identify what works, understand why it works, and find ways to reproduce that result.