Raising 3 tiny humans, while juggling being SVP Marketing @DialogTech. On the @Forbes agency council, sharing agency knowledge and a @DMNews 40 Under 40 winner.
Chicago, IL
Joined March 2010
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Take a look at some of the more innovative and important developments that have driven changes over the past 25 years—and continue to influence digital media as new technologies take hold:
cmo.com/features/articles/20…
"While big visions sell, internal orchestration and authenticity matters."
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The criteria of good positioning: compelling, distinct, credible, and brief. #Marketing #WednesdayWisdom
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Viji Davis retweeted
“When we think about voice, we think of word-of-mouth marketing first and then telemarketing, which is now thought of as antiquated. With the onset of voice assistance, it’s hot again” -@VijiDavis, SVP of Marketing. Be sure to check out the recaps from day 2 of #RampUp19
Thanks to everyone who came to #RampUp19! Check out our day 2 recap with insights from @brookerules of @carsdotcom, @VijiDavis of @DialogTech, @JustinBrookman from @ConsumerReports, Ken Dreifach from @ZwillGen, and Billy Beane from the @Athletics ⚾ ➡️ rampedup.us/rampup-2019-day-…
Viji Davis retweeted
DialogTech SVP of Marketing, @VijiDavis, had the opportunity to speak on the importance of leveraging first-party data using voice analytics to personalize the customer journey. #RampUp19 #Voice #DialogTech
Interesting discussion on the “voice renaissance.” Which companies will be among the first to fully leverage this new first-party data set? #RampUp19 #datastrategy
"If brands and retailers join forces, they can bid more aggressively and expand their profiles where it matters."
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These six inspiring women are changing the game! #WomenInTech
entrepreneur.com/article/324…
"As innovations in technology and ideas come forward, 2019 is also sure to see its share of trends having an impact on marketing." Check out these 11 trends predicted to shape marketing in 2019:
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"By focusing on identifying your audience’s behavior patterns, gathering customer feedback and pinpointing what content resonates most with your followers, you’ll be armed with the best information to strategically invest in the future."
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"Here are 10 of the most notable rebranding efforts from the past year."
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"See the work that elevated storytelling and drove the conversation"
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"In today’s marketing and advertising industry, data is part of every conversation, every pitch and every plan."
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"U.S. consumers spent $7.9 billion online on Cyber Monday 2018, officially making it the new reigning champ of U.S. ecommerce and topping the 2017 record of $6.6 billion by more than 19 percent."
adweek.com/digital/cyber-mon…
Twitter’s nine trends to watch for the 2018 holiday shopping season:
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“CMOs have an important seat at the table because of their new superpower: analytics.”
adweek.com/brand-marketing/m…
"With a growing tech community, thriving food scene and small businesses popping up on every corner, there's never been a better time to be a Chicagoan."
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"It’ll be yet another season where mobile and online shopping continue to grow, at least that’s what data from Adobe’s annual holiday forecast predicts."
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"We use [genius] to denote an individual who, within his or her field, displays exceptional talent, insight, creativity and even bravery."
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“If the story is compelling and the concept is compelling, then people will buy.”
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