WFB is the go-to resource for wood flooring pros, with info from installation to business management. Mag and E-News subscriptions are free for industry pros.
Madison, Wis.
Joined July 2010
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#Sponsored
Premium protection that looks and feels like raw wood. Create ultra-matte, natural looking floors with the superior durability of the Traffic HD family.
@BonaBuzz Traffic HD RAW® is a two-component, waterborne finish that preserves the look and feel of natural wood.
#Sponsored
A gym floor gets hundreds of sneakers a day. A living room floor gets kids, pets & moving day. Different jobs, different demands—but our water-based products from @PoloPlaz & Absco hold up to both.
Built for real-world performance. Learn more: bit.ly/4cP6nl7
🏆 Know a pro who deserves the Ultimate Wood Floor Guy or Gal title? Submit a nomination for a chance to be featured in our issue & win a prize from our sponsor ProKnee PLUS additional prizes from @MilwaukeeTool, @DuluthTradingCo and @GeorgiaBoot ➡️ bit.ly/2026GuyGalContest
Customer actions are up 187% year over year for Southern Oak Flooring. More people found their Google listing, and far more of them called or clicked through. That's what WFB Local Marketing does for wood flooring pros.
Sign up today: localmarketing.woodfloorbusi…
Who's a wood floor pro that deserves this AMAZING prize package? Tag them!👇 Then nominate them for this year's WFB Ultimate Wood Floor Guy & Gal contest. ➡️ lnkd.in/gSvmc5CM
✨Two winners will receive a four-tool M18 Fuel kit from @MilwaukeeTool and gear from Proknee.✨
We’re looking for pros who go above & beyond & exemplify hard work, integrity & professionalism. Know someone who deserves recognition? Nominate them—or yourself—for a chance to be in our WFB issue & win prizes from our sponsor ProKnee & Milwaukee Tool ➡️ bit.ly/2026GuyGalContest
#Sponsored
Why run around to multiple suppliers? At Horizon Forest Products, you'll find everything you need for hardwood flooring in one place. From the first board to the final finish, we're stocked, ready, and committed to helping you every step of the way.
Introducing the Vintner’s Collection from Saroyan. Proudly crafted in California, the collection draws inspiration from the state’s renowned wine-growing regions, where geography, climate, soil & a distinct sense of place shape every vintage. Visit saroyanhardwoods.com
🏆 Could you be the next Ultimate WFB Guy or Gal?
Know a pro who sets the standard for integrity, dedication & professionalism? Nominate yourself or someone you know for a chance to be in our Dec '26/Jan '27 issue & win prizes from our sponsor, ProKnee ➡️ bit.ly/2026GuyGalContest
One thing you definitely don’t want to leave unchecked: renewing your WFB subscription. 👀
Stay up to date with the latest news, trends and insights from the flooring industry. Renew today: bit.ly/4u5LckX
How can wood flooring pros improve their visibility on Google without spending hours on manual updates?
In this video, Kim shares insights and practical tips to help wood flooring businesses strengthen their online presence and get found by more potential customers. Watch👇
🚨Nominations are OPEN for the 6th annual WFB Ultimate Guy/Gal Contest!
Know a wood floor pro who stands out? Submit a nomination for a chance to be in our December 2026/January 2027 issue & win a prize from our sponsor, ProKnee. ➡️ bit.ly/2026GuyGalContest
Tools, inventory and craftsmanship are all essential to running a hardwood flooring business. But even the best-installed floor can be overlooked if the company behind it lacks a recognizable identity.
Learn why a strong brand matters: bit.ly/3TKNOrq
Do you own your Google Business Profile? Our local marketing service helps increase the visibility of your Google Business Profile and is specific to the wood flooring industry. Watch how the program works in the less-than-2-minute video below👇
youtu.be/mbRzYyVpzQ0?si=-GDQ…
🚨 It’s the last day to share your perspective!
Wood flooring contractors, complete the 2026 WFB Contractor Survey by July ? and help provide valuable insights into the industry.
Take the survey now: bit.ly/ContSurvey26
Calling all wood flooring contractors! 🔨🪵
Your expertise helps tell the story of the industry. Take the 2026 WFB Contractor Survey and share your insights before July 22.
Take the survey here ➡️ bit.ly/ContSurvey26
Attention wood flooring contractors 🚨
We want to hear from you! Help shape the 2026 WFB Contractor Survey by sharing your insights & experiences with the industry 🔨🪵
Complete the survey by July 22, and look for the results in an upcoming issue of WFB: bit.ly/ContSurvey26
Wood flooring contractors, we want to hear from you! 🔨🪵
Take the 2026 WFB Contractor Survey and share your insights on the industry. Your feedback will help provide a valuable look at the state of wood flooring today.
Take the survey now ➡️ bit.ly/ContSurvey26
#Sponsored
When to water pop? 🤔
Fortunately, @BonaBuzz Red Out’s waterborne formula means you can skip the water popping step all together! Simply prep the floors to 120 Grit & get started with Part A to see those pink tones fade to white. Check it out➡️ bit.ly/4vmHlAW
🚨 Final Deadline Alert 🚨
Today is your last chance to enter the 2026 WFB Outstanding Retailer Awards. Enter before the deadline for an opportunity to earn national recognition and be featured in our August/September issue.
🔗 Enter now: bit.ly/Enter26ORA
