Shoot days start with the sun on the Step Up Tour. We were lucky enough to score vintage WFCA mugs for the morning joe. Thanks to the team at Sunshine Interiors for keeping the crew going. #BTS #WFCAStepUpTour2026
Every story has a back story. Before he started Sunshine Interiors, Dennis Harrison played bass in a band called, “The Absolutes.” They recorded a single. You can hear Dennis holding down the beat right here: youtu.be/kzrK0fH43BM?si=q1Uv…
#WFCAStepUpTour2026
This stop brought together more than just one business.
Reps, partners, and industry friends all showed up—supporting the work and the people behind it.
That’s what keeps this industry moving.
#WFCAStepUpTour2026
WFCA retweeted
🚀 @WFCAorg kicked off its 11-city, two-nation Step Up Tour in Lakeland, Florida, with Sunshine Interiors hosting the first stop.
This new initiative highlights retailers who step up, share best practices and help move the industry forward.
👉 bit.ly/4sbGgd3
WFCA retweeted
🏛️ @WFCAorg met with lawmakers to push for workforce development and funding for training programs through FCEF.
Here’s what to know:
👷♂️ Installer shortage is still a major issue
📉 Average age: 56
🎓 40 programs across 19 states—but more are needed
👉: bit.ly/4ssGlZZ
Sign up! Join Michelle Nix, on April 10th at 2pm, EST for our next GROW Live Event: Welcome to DiSC - a Better Understanding of Behavior. Attendees will get an overview of the DiSC behavioral assessment tool and complete a self-assessment. tinyurl.com/3hnk9zdp
WFCA retweeted
📚 Knowledge is power — and the @WFCAorg is putting it in your hands
👀 Check out this week's educational video where Tom Jennings says that customers don’t just buy flooring, they buy the story.
📽️ Watch. Learn. Lead.
👉 bit.ly/4sn5UMm
It’s not too late! The next cohort begins March 16th. Registrations ends March 13th. Change the way you lead. Change the way you live. Level up your leadership skills and the skills of your leadership team. Join us now. tinyurl.com/337um74p
WFCA retweeted
📘🧠 @WFCAorg CEO Scott Humphrey discusses his new book, Leadership by the Letter, and the inspiration behind its 52-week approach to leadership.
👉 bit.ly/3KFKzxw
Tom Jennings discusses why it’s important to ensure that the customer understands that the work is being done for their benefit, not yours. Always be upfront with substrates. Watch the latest in this week’s Tuesday Tips. tinyurl.com/bdeuvndc
In this week’s edition of Tuesday Tips, Tom Jennings reminds us that a few distinguishing touches serve as a “signature” on the masterpiece that you have assisted the customer in creating. tinyurl.com/2hpz9a6z
Registration for TISE 2026 is now open. Free access to the Expo for members has been extended to Dec. 31!. Join us in Las Vegas, January 26-29 at Mandalay Bay. Register by December 5, 2025, click here: tinyurl.com/39j6b55e
Nominations are open for the WFCA Hall of Fame. Induction into the Hall of Fame is not just about achievement—it recognizes those who have advanced the flooring industry for generations to come. If you have a nominee, visit wfca.org: wfca.org/hall-of-fame
In this week’s Tuesday Tip, Tom Jennings says “Don't act smarter than a 5th Grader.” In today’s world, many people hate complexity when it comes to communicating. Keep it simple. Watch the latest. tinyurl.com/5n97fkcv
Scott Humphrey, CEO of the WFCA, and Kaye Whitener, Executive Director spent time on the hill this week, advocating for the industry and working to address labor issues and share the mission of the FCEF.
WFCA retweeted
📚 Knowledge is Power — and the @WFCAorg is putting it in your hands 📚
👀 Check out this week’s video where Melissa Thome of Savings4Members shares how the WEX Fleet Fuel Card helps WFCA members save.
📽️ Watch. Learn. Lead.
👉 bit.ly/48LBsF3
Catch up on latest tips from experts on sales, installation, industry events, and technology every Tuesday with our Tuesday Tips. wfca.org/tuesday-tips
Join us Thurs., Sept. 18th at 2pm EST for a very special live GROW Event! Savings4Members will guide you on maximizing the potential of your member benefit resources. Sign up: tinyurl.com/mpay9wss
This week, Thrive in 25 continues as Scott shares the story of astronaut, Jim Lovell. Rarely has anyone taken the definition of Thrive further than Jim. Listen to his amazing story this week on Leadership Live. tinyurl.com/5aafknku
Join us Thursday, September 4th at 2pm EST for a very special live Grow Event! The crew from Synergy Convention & Expo will be together to talk about this great event. Learn more and sign up now: tinyurl.com/5absutxd
