
Concerned @ unethical marketing of Breast Milk Substitutes. Here to report breaches to @babymilkaction & lobby for full implementation of #WHOCode in N.Ireland.
Northern Ireland
Joined June 2016
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If your baby was born in N.Ireland, you will NOT be invited to take part in this latest Infant Feeding Survey (IFS) which is only for families in England.
What's the plan for an IFS in NI? @healthdpt @RobinSwann_MLA @publichealthie @RcmNi @babyfriendly @RCPCHtweets @BirthWiseNI
The Infant Feeding Survey will ask mothers:
➡️ how they feed their babies
➡️ where they get advice on feeding
➡️ questions on their pregnancy & lifestyle
If your baby was born in December, you may get invited to take part.
Find out more or opt out at infantfeedingsurvey.ipsos.co…

ALT A graphic with an illustration of a woman holding a baby and the title Infant Feeding Survey. Mothers with babies born in December 2023 will shortly be invited to take part in a survey on how they feed their babies, where they get advice on feeding, and their pregnancy and lifestyle. The survey will provide vital information to help improve public services.
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Decision makers in RoI have identified several key actions to help increase #breastfeeding rates, including 'addressing the marketing of commercial milk formula'. This is a big issue in NI too, which along with ROI has lowest breastfeeding rates in 🌍@publichealthni @babyfriendly
Ireland's new #First5 Implementation Plan acknowledges the significant impact of #Breastfeeding on child health & wellbeing. Strategic Actions include supporting more mothers to breastfeed; addressing predatory CMF marketing, more education & an all-island infant feeding survey😍
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Brief mention of 'breastfed early' towards end of article is a missed opportunity: need to highlight @WHO @UNICEF specific recommendations of exclusive breastfeeding for 6 months & then continued breastfeeding as an important factor in preventing childhood pneumonia & deaths 🙏
Pneumonia kills more children than any other infectious disease.
Here's everything you need to know.
uni.cf/2U7qovw
News of impact of environmental disaster in #LoughNeagh which supplies 40% of N.Ireland's drinking water further underlines importance of current work on Infant & Young Child Feeding in Emergencies Plan @IYCF_E_Ire @BflgUk @bflgireland @daera_ni @publichealthie @publichealthni
Good to see that #COI in relationships between state / semi-state bodies & the Breast Milk Substitute industry (previously raised by @babymilkaction @bflgireland @EthicalSponsIre @BflgUk @WHOCodeNI @Ibfanglobal over many years) are being highlighted by the #IYCFEIreland team 🙏
#IYCFEIreland
Excellent slide from @c_patton_ - tells such an important story:
CMNI made a submission to this consultation, so we're delighted to see #breastfeeding getting a mention! Looking forward to seeing decision/policy makers taking action to support breastfeeding as a sustainable, zero waste & negligible carbon food source for babies & toddlers.
.@Economy_NI has published its Response Report following the draft Circular Economy Strategy public consultation.
Responses were overwhelmingly positive and will be extremely useful in finalising the Circular Economy Strategy.
Read the report ➡️ economy-ni.gov.uk/ces-consul…
Wide range of perspectives on #breastfeeding in N.Ireland were shared in this webinar, including COI in production / marketing of breastmilk substitutes across island of Ireland & the need for full implementation of the Code
#BreastfeedingOnTheAgenda
@BflgUk @bflgireland @APPGIFI
Perspectives & recommendations about #breastfeeding in N.Ireland, which along with ROI, has the lowest rates in the world. Documentary & webinar series 'Breastfeeding: Not on the Agenda' has been produced by @ndzitina @YorkStJohn youtube.com/watch?v=RrNS-yH1…
Code violation right here: NUK giving away a free bottle to anyone who creates amazon baby wishlist. Constant & predatory online marketing of breastmilk substitutes to pregnant & new parents to undermine breastfeeding & make profit @babymilkaction @BflgUk @bflgireland @APPGIFI
Ads for Aptamil Follow on Milks in @derryjournal article about #WBW2023! Gov says these #CMF products are unnecessary, yet it allows this! Time to fully implement WHO International Code #EndExploitativeMarketing @BflgUk @babymilkaction @APPGIFI @babyfriendly @wbtiuk @ndzitina
For unbiased, evidence-based information about infant feeding, including breastfeeding, breast milk & infant milks, have a look at the resources available from @1stepsnutrition 💕 firststepsnutrition.org/eati…
Fab new report "Undermining #breastfeeding for profit" by @advocacybaa This analysis of Code violations shows lengths BMS industry goes to in order to make profit. Similar carry on here @bflguk @bflgireland @APPGIFI @publichealthni @babymilkaction @babyfriendly @DoctorChrisVT
dropbox.com/s/0jimjgeon037jk… 6 monthly Code violat @drhilary_joyce @joystevenson @HelenGrayIBCLC @janemartinFHA @Zockmelon @bpniindia @Rebecca_L_L @JoMJewell @alikjones @brookmanknight @prof_christine @rachellaws1 @TLivingston07 @PettersMichelle
@dr_jennynorman
"Formula milks (including infant formula, follow-on formula, ‘growing-up’ or other ‘toddler’ milks) are not required by children aged 1 to 5 years." (SACN, 2023 endorsing WHO, 2013) #EndExploitativeMarketing
@healthdpt @bflguk @DoctorChrisVT @ndzitina
gov.uk/government/publicatio…
The #GreenFeedingTool is now available! Well done to @JuliePSmith1 @MathisenRoger & R&D Team for this important tool which calculates carbon & water footprint of commercial milk formula: highlighting need to⬆️breastfeeding &⬇️formula use @BflgUk @bflgireland @WHO @UNICEF @VBKerry
The #GreenFeedingTool is now available for download! This version includes suggestions from participants and testers at the launch on #WorldEnvironmentalDay.
We hope to have an online version for different languages available ahead of #WD2023 #WBW2023 #COP28 so stay tuned.
Please share this exciting news with your colleagues who might be interested!
#CarbonCredits #innovation #ClimateAction
nceph.anu.edu.au/research/pr…
Hope this all-island @safefood_net webinar will also explore how infant & young child feeding choices impact on childhood obesity, & how to support women who want to breastfeed🤱as ROI & NI still have amongst lowest #breastfeeding rates in the world 🌍unicef.org.uk/babyfriendly/b…
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Code Monitoring Northern Ireland endorses the call to @RishiSunak to do more for Children's Rights, signed on our behalf by @BflgUk. We worked as a team to compile & submit concerns about infant & young child feeding in the UK relating to Child's Right to Health @UNChildRights1s
Ahead of the UK examination this week, over 50 organisations have come together calling on the Prime Minister to develop a Child Rights Action Plan and appoint a Cabinet Minister for Children. #UNCRC23
We hope that the 3 recommendations submitted to @CRAE_official by @BflgUk will be raised with the UK State Party @DHSCgovuk by the Committee on the Rights of the Child @UNChildRights1 🙏 See full submission on concerns about infant & young child feeding: static1.squarespace.com/stat…
Thanks to the International Baby Food Action Network (IBFAN) for this useful graphic which explains how Medela violates the International Code of Marketing of Breastmilk Substitutes! @APPGIFI @publichealthie @BflgUk @bflgireland @babymilkaction @babyfriendly @unicefireland
Medela’s #ConflictsOfInterest poster is now published by IBFAN!
Medela are #WHOCode Violators.
Please share widely.
babymilkaction.org/archives/…
#COI
#CodeHeroes
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Useful update on #InfantAndYoungChildFeeding (IYCF) related news from around the world by the wonderful @pattirundall 🙏 mailchi.mp/4e80465b2683/we-n…
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Hey @UNICEF how about promoting life saving #breastfeeding & real local food instead of this ultra processed packaged food from USAID? #sustainability #realfood @unicefireland @UNICEF_uk @babyfriendly @IBFAN_GIFA @babyfoodaction @babymilkaction @bflguk @bflgireland @DoctorChrisVT
Wasting of babies is by far the worst thing I’ve ever seen.
Here’s some of the solutions, thanks to UNICEF donors, partners and local communities in the #HornOfAfrica and around the world.
Does the @WesternHSCTrust really think it is ok to provide free marketing for @McDonaldsUK? No such thing as a free lunch folks - or free books & teddybears either #PredatoryMarketing #ChildhoodObesity #CoI @RCPCHtweets @DoctorChrisVT @RcmNi @iHealthVisiting
Sweet Jesus. @UlsterUni students having a fun day with @Nestle a leading violator of the WHO Code of Marketing of BMS. Why is this company involved in the education of dietitians in N. Ireland - the region with the lowest breastfeeding rates in the world? #CoI #PredatoryMarketing
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