The conversations from Valletta are still going 💬 Destination leaders, global CEOs and policymakers shared their views on balancing growth with long-term value, staying relevant to a new generation of travellers, and building destinations that can stand out internationally and win investors’ confidence. Stay tuned as we share more insights from #GSMalta in the coming days. #WTTC #FutureTraveller

Long-term partnerships turn destination ambition into growth 🌍 From hosting our Global Summit in 2014 to becoming the World Travel & Tourism Council’s first Destination Partner from China, Hainan continues to build its place as a leading international destination. Thank you to Mr. Chen Tiejun, Director General of the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, for his meeting with our President & CEO Gloria Guevara, and to Hainan for hosting the Night of Hainan. #Hainan #WTTC #ChinaTourism

Ministers and global business leaders from 24 countries came together in Valletta for our Global Leaders Dialogue, held as part of the WTTC Global Summit. Across two candid discussions, on seamless travel and on winning the race for global investment, they explored how connectivity, ease of travel, investment and regulation are increasingly shaping where travellers go, where businesses grow and where capital flows. Thank you to every minister, CEO and youth representative who joined the conversation. #GSMalta #WTTC #TravelAndTourism

Visa facilitation and stronger connectivity are unlocking China’s tourism growth, and public-private collaboration will keep that momentum going 🌍 At the Global Tourism Economy Forum (GTEF) in Macao, Gloria Guevara, President & CEO of the World Travel & Tourism Council (WTTC), delivered the opening remarks and spoke with leading Chinese media on the sector’s outlook. Thank you to the GTEF organisers for hosting us, and to Henry Oh, Chairman of Pacific Asia Travel Association (PATA), for an insightful conversation. #GTEF2026 #TravelAndTourism #WTTC

Congratulations to the WTTC Icon Award winners, honoured for a lifetime of contribution to Travel & Tourism: 🏆 Prof Francesco Frangialli, former Secretary-General, UN Tourism 🏆 Dr Taleb Rifai, former Secretary-General, UN Tourism 🏆 Frank Rainieri, Grupo Puntacana 🏆 Alfred Pisani, Corinthia Hotels. The award was received by his daughter, Alexandra Pisani. #GSMalta #WTTC

World Travel and Tourism Council (@WTTC) Executive Committee gathered in Valletta at #GSMalta to discuss our main priorities, performance and key projects. Thank you to Committee members for their continued support. #WTTC

We’re pleased to welcome the Bahrain Tourism and Exhibitions Authority (BTEA) as a Destination Partner, following the Kingdom’s participation in our 26th Global Summit in Valletta. 🌍 Bahrain brings more than 5,000 years of history - from the ancient Dilmun civilisation to three UNESCO World Heritage Sites - alongside renowned Gulf hospitality, a vibrant cultural scene and world-class events and exhibition venues. Welcome to WTTC 🤝 Read more: wttc.org/news/bahrain-touris…

🇮🇳 The WTTC Global Summit is heading to India in 2027! Chosen from 22 destinations, India will bring the world’s leading Travel & Tourism CEOs and government leaders to Delhi, as one of the world’s fastest-growing Travel & Tourism economies takes centre stage. Thank you to H.E. Gajendra Singh Shekhawat (@gssjodhpur), Union Minister of Tourism and Culture, Government of India, for joining the discussions on the future of the sector at our Global Summit in Malta. #GSMalta #WTTC

Responding to the situation in Saudi Arabia, Gloria Guevara, the President & CEO of WTTC, said: “We are saddened by the tragic loss of life and injuries in the attacks at Riyadh Airport. WTTC and its Members are praying for calm and an end to the attacks on travellers in Saudi Arabia. We support the Government in their efforts to bring peace to the region so as to enable key infrastructure, such as the airports in Riyadh, to re-open safely and quickly."

We’re excited that the WTTC Global Summit will head to Delhi in 2027, and grateful to every destination that expressed interest in hosting. The response shows how much momentum there is across our global Travel & Tourism community. A special thank you to H.E. Gajendra Singh Shekhawat (@gssjodhpur), Union Minister of Tourism and Culture, Government of India, for being part of our Global Summit in Malta. The journey continues 🌏 ✈️ #GSMalta #WTTC

Leaders took to the Global Summit main stage to discuss leadership in a changing world, travel that works for everyone and the priorities for the decade ahead. #GSMalta #TravelAndTourism

🌍 Every panel at the Global Summit brought a different view of where Travel & Tourism is heading. The conversations ranged from the rise of Asia-Pacific and the future of mobility to investing in resilience, Europe’s competitiveness and the voice of Gen Z. #GSMalta #WTTC

📍 Yesterday, ministers and CEOs shared one stage to set out how public and private sectors can shape the future of Travel & Tourism together. The conversation moved from where future growth will come from to how digital identity is reshaping the border. Leaders explored how the traveller has changed fundamentally, and what it takes for destinations to compete on the global stage 🌏 #WTTC #GSMalta

🌍 SMEs account for more than 85% of Travel & Tourism businesses globally. World Travel & Tourism Council (@WTTC) has set out its ambition for one million Tourism SMEs to benefit from its Together in Travel Community. Read more: bit.ly/4y8savC #GSMalta #TogetherInTravel @Virtuoso @iccwbo

At the 26th WTTC Global Summit, Alejandro Reynal, President & CEO of @FourSeasons, joined Ian Borg, Deputy Prime Minister of Malta, to explore how one of the world’s most iconic hospitality brands is navigating that shift for a new generation of travellers. 💬 On his first visit to Malta, he also sees the island’s place in that story: “Malta can complement the Mediterranean offering through its history and the authenticity of the location.” #GSMalta #LuxuryTravel

📍In Valletta, the sector's leaders are taking on the questions that will define it: where future growth will come from, how digital identity is changing the border and why longevity is reshaping travel. Christopher J. Nassetta, Paul Griffiths, Jerry Inzerillo and Desirée Bollier are among the voices on stage at the 26th WTTC Global Summit. Follow the conversation at #GSMalta.

The 26th WTTC Global Summit is officially under way in Valletta 🇲🇹 Prime Minister Robert Abela and Malta's leadership shared the island's vision for its next chapter: a model built on quality, sustainability and year-round value. Manfredi Lefebvre, Chairman, WTTC, and Gloria Guevara, President & CEO, WTTC, then set the agenda for FUTU[RE]SET. Across the Summit, more than 200 global CEOs and government leaders, over 100 speakers and more than 1,000 delegates are exploring how Travel & Tourism is taking shape in a new era. 📍 Valletta, Malta | 7–9 October #GSMalta #WTTC #TravelAndTourism