So true it hurts

BLACKPINK’s Lisa just crowned @Buldak_Global 's Carbonara Ramen her go-to late-night snack during her LA tour stop—racking up 4.5M+ likes on Instagram. From Rosé stashing Buldak Stick Sauce in her purse to Cardi B driving 30 minutes for a pack, the spicy noodle’s cult status keeps growing. GloRilla and ENHYPEN even shouted it out at Coachella 2025. With Gen Z craving heat and nostalgia, Bloomberg now values Buldak at $8B. Once a quiet favorite, it’s now the ultimate comfort flex. #buldakpartner

Thoughts?

This is marketing 🤣

😂😂

👀

Me: finally getting eight hours of sleep my neck: yeah but you did it wrong lol

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