Imagine working from here tomorrow:

Cancel your plans for tomorrow. If you live in NYC, you have to come to Branch for a community workday. > extra monitors > working next to founders > 1-1 intros to help you build business connections > coffee/tea and lunch comes included > not your boring coworking space > happy hour after work if you want DM me if you want in.

Applying for jobs in NYC isn't as effective as it used to be. Here's what's working better in 2026: Be in the room with the person who might hire you, and work next to them. Think about what an application actually shows. A resume. Maybe a cover letter. Maybe a 30-minute call where everyone’s performing. Now think about a full day next to a founder who’s hiring. They see: - How you focus. - How you think through a problem. - How you talk to people at lunch. By the afternoon, you’re no longer an applicant. You’re someone they already know. We’ve watched it happen at Wayo. Two members met at one of our workdays and are now working on projects together. Nobody sent a resume. Your next role might not come from another application. It might come from the person sitting across the table.

$299/mo traditional membership in NYC: - WiFi. - Desk. - Everyone’s their heads down working. - You leave with no connections. $299/mo @WayoWork membership: - WiFi. - Place to work. - 1-1 intros made by Wayo. - People getting leads just by being in the workdays. - People reporting being 2x more productive. - 2-3 new connections made on average.

Cancel your plans for tomorrow. If you live in NYC, you have to come to the Wilson for a community workday. > extra monitors > working next to founders > 1-1 intros to help you build business connections > coffee/tea and lunch comes included > not your boring coworking space > happy hour after work if you want DM me if you want in.

This is a photo of me with a few founder friends on our very first workday at Vinnie's place almost a year ago. Before that day, I'd spent 3 years working from coffee shops, coworking spaces, and my apartment. Along the way I talked to about a thousand people doing the same thing, and almost all of them had the same problem: The people who could help them most 𝘄𝗲𝗿𝗲 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝗮 𝗳𝗲𝘄 𝗯𝗹𝗼𝗰𝗸𝘀 𝗮𝘄𝗮𝘆. They just never met. The only options were those two-hour networking events, where everyone was holding a drink and half-looking for the next conversation. Who you end up meeting was mostly luck. That frustration became the main idea behind @WayoWork. We put founders, operators, and creators in the same room for a full workday so the right people actually meet. A full day of working side by side and by lunch, people know who they should be talking to. Since that first day: → 300+ people have come through a workday. → Two members who met at one are now working on projects together. → A member got 3 leads in their pipeline, whom they got from these workdays. → A founder got 45 minutes of feedback on her application from two people at her table. We're on a mission to make sure your next client, hire, or cofounder is 𝗻𝗼𝘁 𝗹𝗲𝗳𝘁 𝘁𝗼 𝗹𝘂𝗰𝗸: wayo.club/membership

I'm 37. Father of two. I run a community that connects people in NYC. I should be in a hedge fund right now, making 6 figures. But instead I spend my days putting founders, operators, and creators in the same room around NYC. And it's all because I stopped believing good work has to happen alone. Almost every good thing that's happened to @WayoWork, I can trace back to two people meeting in a room. Here's what's come out of those rooms so far: - Two members met at a workday and are now working together. - A member got 3 leads in their pipeline, whom they got from these workdays. - A member got introduced to a commercial real estate contact he still works with. - A founder got 45 minutes of feedback on her application from two people at her table. 📍A hill I'm willing to die on: Remote work solved where we work. It broke how we work together. Which is why we keep putting the right people in the same room. We've got workdays coming up across the city. Worst case, you get a full day of real work done around people who are building something too. Best case, the person across the table turns out to be your next client, your next hire, or your next cofounder: wayo.club/calendar

NYC is in D tier for rotting in your apartment. Because just by coworking in the city. • I got in touch with billion-dollar businesses. • Met investors showed interest in Wayo. • Made awesome connections I’m friends with now. • Helped others build business connections. The city is so elite you must have to go out and network.

I'm 37. 10 years in hedge fund technology, a year building a company that went nowhere, and 3 years building @WayoWork with no salary. I've made most of the mistakes available to a first-time founder. Here are 9 pieces of honest advice I wish someone had given me earlier: 1) Build the community before you build the product. We spent a year on a platform before we had rooms full of people. Then we started putting people in rooms and learned more in one month than the whole year had taught us. It's a lot scarier that way. You also learn ten times faster. 2) Talk about it publicly before you feel ready. I stayed quiet far too long. The month I started posting about what we were building, the right people started appearing. Customers, teammates, partners. If you don't say it out loud, nobody knows it exists. 3) Ask what they want before you tell them what you do. I spent months walking into restaurants and hotels explaining Wayo. Nobody cared. What worked was one question: which days are you empty? Now I open with their problem instead of my model. 4) Believe what people do, not what they say. Everyone will tell you they love your thing. Far fewer will come back a second time. We stopped reading compliments and started counting returns. Eight months of showing up is the only review I trust now. 5) You can't teach someone to be excited. Sales, tools, and process – all of it is learnable. Enthusiasm isn't. Hire the person already energized by the problem and teach them the rest. 6) Hand people outcomes, not tasks. I'd raise something on a team call and assume someone would pick it up. Nobody did, because a task that belongs to everyone belongs to nobody. It's far too easy to let doing something masquerade as progress. 7) Decide what you're sacrificing before it gets taken from you. You will lose part of your social life. You'll lose friendships with people who don't understand what you're doing. If you haven't chosen what you're giving up, you'll resent losing it. 8) The person you build your life with matters more than the company you build. I've taken no salary for three years. That's only possible because my wife carried us through it. No amount of conviction survives a household that isn't behind you. 9) Ask what you'll think at 80. Some days the number in the bank goes down, nothing works, and I wonder what I'm doing. Then I picture being 80 and looking back at this. I can say plainly that it's the right path. Most days that's the only metric that holds.

Highest ROI stuff to do in NYC: - In-unit laundry. - Citi-bike membership. - Staten Island Ferry (free.) - Explore the city once a week. - Working from spaces that build your business connection.

I found the best coworking deal in NYC: 1-1 intros with coworkers, included lunch, people leaving with their next client/hire, and beautiful spaces. What else do you need?

A few years ago I spent $4,000 to fly to San Francisco for a week-long program. The sessions were fine. But not everyone can pay four grand to be in these rooms. I think about that trip every time someone tells me they're going to a networking event. I flew across the country for something that should have been available in the city I already lived in (NYC.) 8 lessons I took home: 1. Buy days, not tickets: The value wasn't San Francisco. It was consecutive hours with the same people. You can get that here for the cost of lunch. 2. Go where people are working, not drinking: At an open bar everyone is pitching. Mid-task, they're honest. You learn more about someone's business watching them wrestle with it than hearing them describe it. 3. Small rooms, not two hundred: A big room makes everyone scan over your shoulder. A small one means you'll actually talk to most people in it before the day ends. 4. Go back a second time: Almost nobody does this, and it's the part that works. The first time you're strangers being polite. The second time you're two people who already know each other. 5. Use a day you were already spending: Don't add an evening to a full week. Take the Thursday you were going to work anyway and work it somewhere with other people in the room. 6. Eat with them: Twenty minutes sitting down over food beats an hour standing up holding a drink. Nobody's checking the door at a table. 7. Help someone before you need anything: The people who get the most out of any room are the ones who spend the first hour asking what everyone else is stuck on. 8. If the room doesn't exist, build it: I came home, looked around, and couldn't find it anywhere in New York. So I stopped looking and started making it. Four thousand dollars for a lesson I could have learned 20 minutes from my apartment. Worth every cent, but you don't have to pay it because there is a better alternative: wayo.club/membership

Networking hack: stop attending networking events in NYC. One of the things that slightly annoys me about networking events is the two-hour window. Everyone in the room is on a clock. You get someone talking about something interesting, and eight minutes in they're already scanning over your shoulder, because there are forty other people they're supposed to meet tonight. Why do we keep going to rooms that are built to interrupt the good conversations? Same thing with conferences. You come home with a stack of contacts, message two of them, and the rest sit in your phone until you forget who they were. What's worked for me is the opposite. A small room, the same dozen people, a whole day, and everyone there to do their own work rather than to work the room. The introductions take care of themselves. You sit near someone for six hours, you find out what they actually do over lunch, and by mid-afternoon one of you has turned a laptop around to show the other something. Those are the rooms where someone turns into your next client, or your next hire, or occasionally the person you end up building something with. Two hours and forty people was never going to do that.

the longer I'm in NYC, the more I realize: traditional workspaces are only taking money from you without ROI • buy a memebership • get a desk with wifi • no food option added. you have to buy it. • everyone’s on their headphones. no one wants to talk to u. why do u still have a membership there?

since i quit 6-fig tech job and started wayo, i've turned down bigger rooms, faster expansion, and hard selling Wayoers in person. i don't take any of that lightly. i've taken $0 in salary for three years, so turning down revenue is a strange thing to do on purpose. every one of those calls was deliberate. i made them because what people are short of isn't space. it's a room where the other people are worth knowing and that breaks above a certain number. one of the venues we use legally holds 71. we cap it at 20, because a room of 6 who find each other beats a room of 20 who don't. a founder who scaled a company like ours to 880 locations before covid told me they grew too fast on the supply side and lost the community on the way. i believe him. but to know where the real ceiling is, i have to be in the room. so i'm at almost every workday, researching people before they arrive, making introductions, and stacking plates at the end of it. because the bottleneck was never supply. it's whether the 20 people in the room should be there. that's why we're still saying no to the bigger room.

> be me > 10 years in finance > someone else's calendar > make stakeholders happy > covid hits > go 3 years fully remote > work from kitchen, a cafe, a different cafe > don't speak to anyone all day > realize this is everyone's problem > quit the career and go to zero salary > now i spend every single day building the room i needed back then