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Whatfix is an AI-native digital adoption platform that maximizes software ROI with in-app guidance, simulation training, and adoption analytics.

San Jose, CA
Joined December 2012
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Vara Kumar Namburu shared his insights with Unite.AI earlier in the year on one of the biggest truths about enterprise AI: ๐—ฎ๐—ฑ๐—ผ๐—ฝ๐˜๐—ถ๐—ผ๐—ป ๐˜„๐—ถ๐—น๐—น ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐—ฑ๐—ฒ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜. That still stands true today. Every enterprise app now comes bundled with its own AI copilot. The result? ๐—”๐—ฝ๐—ฝ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ๐—น๐—ผ๐—ฎ๐—ฑ ๐—ฎ๐—ป๐—ฑ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐˜€๐—ถ๐—ผ๐—ป ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€. AI shouldn't demand your attentionโ€”it should just work. Learn more: lnkd.in/ggs4dXu3 #whatfix #digitaltransformation #aiadoption #thoughtleadership
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Semler is driving user readiness with Whatfix Mirror. The automotive giant knows you donโ€™t hit the road without a test drive. The same goes for new technology. With Whatfix Mirror, Semler gives employees a realistic space to practice critical workflows without relying on sandbox environments or being interrupted by changes to the live platform. Practice the workflows in a hyperrealistic environment. Build confidence. Then go live. Learn more: whatfix.com/products/mirror/โ€ฆ #whatfixmirror #digitaltransformation #whatfix
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โ€œ60% of all tickets raised during the go-live and adoption of Agora across 27 countries were down to people not really knowing how to use the system.โ€ For Matthew Richardson, Global Head of IT and Operations at Generali Global Corporate & Commercial, the opportunity was clear: support users at the point of failure instead of making them wait for IT. With Whatfix DAP and Product Analytics, Generali GC&C is bringing contextual guidance into Agora while identifying where users struggle or drop off, helping simplify onboarding, target support, and ultimately serve clients faster. Learn more: youtu.be/EWOKLEmRiAw?utm_souโ€ฆ #whatfix #customerclickswithwhatfix #digitaladoption #insurance #digitaltransformation
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Imagine building a game-changing feature, only for users to forget it exists the moment they need it most. Thatโ€™s a case of Adopnesia Don't let your best features gather digital dust. Deliver contextual guidance right when it matters most. ๐Ÿ“ท Learn more: whatfix.com?utm_source=twittโ€ฆ #wotw #digitaltransformation #whatfix
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Berlin. London. Amsterdam. ๐Ÿชžโœˆ๏ธ Weโ€™ve taken Whatfix Mirror everywhere โ€” and itโ€™s been turning heads along the way. Because digital transformation shouldnโ€™t just be something you talk about. With Mirror, teams can experience, visualize and reimagine how technology could work before making the change. And weโ€™re not slowing down yetโ€ฆ ๐Ÿ‡ฌ๐Ÿ‡งTwo exciting events are coming up in London! If youโ€™re around, come find us, see Mirror in action and letโ€™s talk about whatโ€™s next for digital transformation. And just a little ๐Ÿ‘€โ€ฆ weโ€™ve got something extra special coming in the holiday months. ๐ŸŽ Stay tuned. The Mirror has more to show. โœจ #whatfix #whatfixmirror #digitaltransformation #futureofwork #employeeexperience #IQPC
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Your system can be ready to deploy and still not be ready to go live. The real test? Whether employees can complete the workflows they own from day one. Go-live readiness is more than a technical milestone. Itโ€™s an operational one. Learn more about the complete Go-Live Readiness Checklist: youtu.be/l1MXeNsJW_g?si=y5CWโ€ฆ #theclickthru #softwarerollout #digitaltransformation #whatfix
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Some learning practices need a retirement plan. ๐Ÿ‘‹ (content delivery and checkbox training, weโ€™re looking at you ๐Ÿ‘€) This L&D Month, we asked two learning leaders: Whatโ€™s one outdated practice organizations need to leave behind? Swipe for the hot takes โžก๏ธ #whatfix #learninganddevelopment #insights #customerclickswithwhatfix
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When onboarding comes with cognitive overload, itโ€™s called: OnboardDOOM. ๐Ÿ˜ตโ€๐Ÿ’ซ If your new hires spend their first month lost in software manuals, traditional training and guessing where to click next, are they really being set up for success? Great onboarding happens in the flow of work, guiding users step-by-step so information actually sticks. . Make software adoption effortless from day one. Learn more: whatfix.com/?utm_source=linkโ€ฆ #wotw #digitaltransformation #onboarding #whatfix
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Hallo Amsterdam, weโ€™re ready for you! ๐Ÿ‡ณ๐Ÿ‡ฑ The Whatfix team is reaching TechEx Digital Transformation Europe 2026. ๐Ÿ“… October 19โ€“20, 2026 |๐Ÿ“ RAI Amsterdam | Booth #178 Bring your toughest transformation and adoption challenge. Letโ€™s talk over coffee (or stroopwafels), where weโ€™ll share how Whatfix is helping organizations turn digital transformation into measurable business impact from driving adoption to enabling smarter, more productive ways of working. โ˜•๐Ÿง‡๐Ÿ’ก #whatfix #techex2026 #digitaltransformation #digitaladoption
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Most AI agents run without interviews, NDAs, or zero-trust accessโ€”while holding key privileges across enterprise SaaS. This Cybersecurity Awareness Month, Achyuth Krishna, Head of Enterprise Security, IT and Procurement at Whatfix shares why AI agents need the same identity discipline as employees: clear access, continuous monitoring, audit trails, and human approval for high-risk actions. Learn more: expresscomputer.in/guest-bloโ€ฆ #whatfix #digitaltransformation #security #aiadoption #thoughtleadership
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The 2026 Info-Tech Research Group Awards recognizes Vara Kumar Namburu, Co-founder & CEO, Whatfix, as the ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ผ๐—ฟ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ: ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ for small and medium division. Building a category takes conviction; building a multi-product companyโ€”where each product is recognized by top analyst firms and industry awardsโ€”takes vision. Vara has shaped Whatfix beyond digital adoption into a broader platform across DAP, Mirror, Product Analytics, and AI Agents. The belief has stayed simple: ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜ ๐˜๐—ผ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ, ๐—ป๐—ผ๐˜ ๐˜๐—ต๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐˜„๐—ฎ๐˜† ๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ. This recognition belongs to the entire Whatfix team, our customers, and partners who fuel our innovation DNA. #whatfix #digitaltransformation #innovation #thoughtleadership #award
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When Mercedes-Benz changes systems, the customer experience continues to be as ๐˜ด๐˜ฎ๐˜ฐ๐˜ฐ๐˜ต๐˜ฉ, ๐˜ฑ๐˜ณ๐˜ฆ๐˜ค๐˜ช๐˜ด๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฆ๐˜ง๐˜ง๐˜ฐ๐˜ณ๐˜ต๐˜ญ๐˜ฆ๐˜ด๐˜ด๐˜ญ๐˜บ ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ๐˜ง๐˜ถ๐˜ญ, as its cars. This Know Your Customer Day, hear from Ralph Schaefemeier on how Mercedes-Benz drove smoother adoption with Whatfix Mirror โ†’ lnkd.in/ge9fqdKm #whatfix #digitaladoption #customersclickwithwhatfix #changemanagement #whatfixmirror
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Can you actually prove the business impact of your software investments? ๐Ÿ’ก Hear Vasupradha Srinivasan S from Whatfix and Remi Preghenella from Sophos answer that in our latest on-demand webinar, โ€œ๐™ˆ๐™–๐™ ๐™ž๐™ฃ๐™œ ๐™๐™ง๐™–๐™ฃ๐™จ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™๐™Š๐™„ ๐™‘๐™ž๐™จ๐™ž๐™—๐™ก๐™š: ๐™๐™๐™š ๐™Ž๐™˜๐™ž๐™š๐™ฃ๐™˜๐™š ๐™ค๐™› ๐™Ž๐™ช๐™จ๐™ฉ๐™–๐™ž๐™ฃ๐™š๐™™ ๐™Ž๐™ค๐™›๐™ฉ๐™ฌ๐™–๐™ง๐™š ๐˜ผ๐™™๐™ค๐™ฅ๐™ฉ๐™ž๐™ค๐™ฃ.โ€ Watch now to learn how to: ๐Ÿ”— Link software adoption directly to measurable ROI. ๐Ÿ“ˆ Turn tech investments into lasting business value. ๐Ÿ“Š Build a data-driven framework for digital strategy. ๐ŸŽฏ Don't just deploy technology, deliver continuous value. ๐Ÿ‘‰ Watch the On-Demand Webinar Here: whatfix.com/resources/webinaโ€ฆ #digitaltransformation #digitaladoption #whatfixevents #DT
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Hej Stockholm, weโ€™re bringing Inspire Nordics 2026 your way! ๐Ÿ‡ธ๐Ÿ‡ชโœจ ๐Ÿ—“๏ธ Wednesday, 14 October, 2026 ๐Ÿ“ Operaterrassen at Operahuset, Stockholm Set sail through the Stockholm Archipelago and tackle the future of digital adoption in one unforgettable day. ๐ŸŒŠ๐Ÿ’ก Learn from top transformation pioneers, exchange AI strategies, and build high-value connections on the water. ๐Ÿšขโœจ Meet the leaders taking the stage: โ–ช๏ธ Morten Rye Christensen - CIO, Semler Gruppen A/S โ–ช๏ธ Janine Ernow - Manager - Purchasing Development, Scandinavian Airlines (SAS) โ–ช๏ธ Suzanne Hart - AVP - Sales Enablement Tools, State Street Investment Management โ–ช๏ธ Daniel Elekes - Product Owner - Campaign Delivery & Adoption, Sanofi โ–ช๏ธ Marc HERVE - Manager - Sales Effectiveness, Oerlikon ๐ŸŽŸ๏ธ Save your seat: go.whatfix.com/inspire-nordiโ€ฆ #whatfixinspire #whatfixevents #digitaltransformation #digitaladoption
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Reading manuals delivers 10% retention at best. Yet most software rollouts rely on traditional training methods. To leadership, adoption looks complete. In reality, itโ€™s just an illusion. As software portfolios grow, daily friction builds up. Employees get stuck, workarounds take over, and value stays trapped. Adoption isn't a one-time rollout. It is a daily operational reality. Stop expecting manuals to drive usage. Fix the friction where work actually happens. ๐Ÿ”— Learn more: whatfix.com/ai/?utm_source=lโ€ฆ #AIclickswithwhatfix #digitaltransformation #whatfix #digitaladoption
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LKQ Europe is transforming digital learning for ~70,000 automotive professionals and internal teams across 13 European countries with Whatfix. ๐Ÿš— Whatfix DAP, and Product Analytics are now powering the LKQ Academy, their centralized Learning Management System (LMS), by: โœ… Streamlining LMS navigation โœ… Eliminating user friction in real time โœ… Supporting learners across 15 training centres and industry-recognised certifications โœ… Driving efficiency and faster upskilling for the changing car parc LKQ Europe plans to expand on Whatfix to shape the next phase of digital learning for automotive professionals. Read the full announcement here: lnkd.in/gJ5zsGEi #whatfix #LKQ #automotive #digitaladoption #ev #thoughtleadership
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Going live is a major milestone but itโ€™s not the finish line. Rollouts don't end at launch. Real ROI requires continuous adoption and behavior change. Watch how to turn deployment into lasting business value. ๐Ÿ”— Learn More: youtu.be/ewtlXmKGeEM?utm_souโ€ฆ #theclickthru #digitalltransformation #whatfix
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A transformation strategy is only as strong as its execution. LTM and Whatfix brought together leaders across banking, insurance, and digital transformation to explore what makes transformation work beyond implementation. Across conversations on core modernization, cloud migration, AI-led workflows, and platform rollouts, one truth stood out: ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ถ๐˜€ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ผ๐—ป๐—น๐˜† ๐˜„๐—ต๐—ฒ๐—ป ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ฎ๐—ฐ๐—ฐ๐˜‚๐—ฟ๐—ฎ๐˜๐—ฒ๐—น๐˜†, ๐˜„๐—ถ๐˜๐—ต ๐—ฐ๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜†, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐˜ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ. Thatโ€™s the gap LTM and Whatfix are helping enterprises close: ๐™˜๐™ค๐™ฃ๐™ฃ๐™š๐™˜๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™š๐™˜๐™๐™ฃ๐™ค๐™ก๐™ค๐™œ๐™ฎ ๐™ฉ๐™ง๐™–๐™ฃ๐™จ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™ฌ๐™ž๐™ฉ๐™ ๐™ฉ๐™๐™š ๐™ฅ๐™š๐™ค๐™ฅ๐™ก๐™š ๐™ฌ๐™๐™ค ๐™—๐™ง๐™ž๐™ฃ๐™œ ๐™ž๐™ฉ ๐™ฉ๐™ค ๐™ก๐™ž๐™›๐™š. Thank you to all the leaders who joined us and shared their experiences, perspectives, and insights. #digitaltransformation #BFSI #insurancetransformation #whatfix
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๐Ÿ† Whatfix makes Training Industryโ€™s 2026 Experiential Tech Watch List! Whatfix was recognized for Whatfix Mirror, our AI-powered system simulation and AI Roleplay platform for hands-on learning. Itโ€™s been a milestone-packed year for Whatfix Mirrorโ€”from launching AI Roleplay to being recognized across four 2026 Gartnerยฎ Hype Cycleโ„ข reports for Generative AI Simulation, and now this latest recognition from the Training Industry. Safe to say, the industry is liking what it sees in the Mirror. ๐Ÿชžโœจ #whatfix #digitaladoption #experientiallearning #futureofwork #award
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PageGroup has 5,500 recruiters globally. ๐ŸŒ The challenge? Making sure every recruiter could work effectively, consistently, and compliantly across regions. With Whatfix DAP + Product Analytics, PageGroup connected insight with action: identifyingspotting friction, guiding recruiters in the moment, and scaling change directly inside their workflows. What changed? 97% successful self-service resolution. โžก๏ธ Swipe to see the full impact whatfix.com/resources/case-sโ€ฆ #whatfix #digitaladoption #productanalytics #changemanagement #customerclickswithwhatfix
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