Whatfix is an AI-native digital adoption platform that maximizes software ROI with in-app guidance, simulation training, and adoption analytics.

San Jose, CA
Joined December 2012
Your system can be ready to deploy and still not be ready to go live. The real test? Whether employees can complete the workflows they own from day one. Go-live readiness is more than a technical milestone. Itโ€™s an operational one. Learn more about the complete Go-Live Readiness Checklist: youtu.be/l1MXeNsJW_g?si=y5CWโ€ฆ #theclickthru #softwarerollout #digitaltransformation #whatfix
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Some learning practices need a retirement plan. ๐Ÿ‘‹ (content delivery and checkbox training, weโ€™re looking at you ๐Ÿ‘€) This L&D Month, we asked two learning leaders: Whatโ€™s one outdated practice organizations need to leave behind? Swipe for the hot takes โžก๏ธ #whatfix #learninganddevelopment #insights #customerclickswithwhatfix
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When onboarding comes with cognitive overload, itโ€™s called: OnboardDOOM. ๐Ÿ˜ตโ€๐Ÿ’ซ If your new hires spend their first month lost in software manuals, traditional training and guessing where to click next, are they really being set up for success? Great onboarding happens in the flow of work, guiding users step-by-step so information actually sticks. . Make software adoption effortless from day one. Learn more: whatfix.com/?utm_source=linkโ€ฆ #wotw #digitaltransformation #onboarding #whatfix
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Hallo Amsterdam, weโ€™re ready for you! ๐Ÿ‡ณ๐Ÿ‡ฑ The Whatfix team is reaching TechEx Digital Transformation Europe 2026. ๐Ÿ“… October 19โ€“20, 2026 |๐Ÿ“ RAI Amsterdam | Booth #178 Bring your toughest transformation and adoption challenge. Letโ€™s talk over coffee (or stroopwafels), where weโ€™ll share how Whatfix is helping organizations turn digital transformation into measurable business impact from driving adoption to enabling smarter, more productive ways of working. โ˜•๐Ÿง‡๐Ÿ’ก #whatfix #techex2026 #digitaltransformation #digitaladoption
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Most AI agents run without interviews, NDAs, or zero-trust accessโ€”while holding key privileges across enterprise SaaS. This Cybersecurity Awareness Month, Achyuth Krishna, Head of Enterprise Security, IT and Procurement at Whatfix shares why AI agents need the same identity discipline as employees: clear access, continuous monitoring, audit trails, and human approval for high-risk actions. Learn more: expresscomputer.in/guest-bloโ€ฆ #whatfix #digitaltransformation #security #aiadoption #thoughtleadership
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The 2026 Info-Tech Research Group Awards recognizes Vara Kumar Namburu, Co-founder & CEO, Whatfix, as the ๐—œ๐—ป๐—ป๐—ผ๐˜ƒ๐—ฎ๐˜๐—ผ๐—ฟ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ฌ๐—ฒ๐—ฎ๐—ฟ: ๐—ก๐—ผ๐—ฟ๐˜๐—ต ๐—”๐—บ๐—ฒ๐—ฟ๐—ถ๐—ฐ๐—ฎ for small and medium division. Building a category takes conviction; building a multi-product companyโ€”where each product is recognized by top analyst firms and industry awardsโ€”takes vision. Vara has shaped Whatfix beyond digital adoption into a broader platform across DAP, Mirror, Product Analytics, and AI Agents. The belief has stayed simple: ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐˜† ๐˜€๐—ต๐—ผ๐˜‚๐—น๐—ฑ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜ ๐˜๐—ผ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ, ๐—ป๐—ผ๐˜ ๐˜๐—ต๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐˜„๐—ฎ๐˜† ๐—ฎ๐—ฟ๐—ผ๐˜‚๐—ป๐—ฑ. This recognition belongs to the entire Whatfix team, our customers, and partners who fuel our innovation DNA. #whatfix #digitaltransformation #innovation #thoughtleadership #award
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When Mercedes-Benz changes systems, the customer experience continues to be as ๐˜ด๐˜ฎ๐˜ฐ๐˜ฐ๐˜ต๐˜ฉ, ๐˜ฑ๐˜ณ๐˜ฆ๐˜ค๐˜ช๐˜ด๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฆ๐˜ง๐˜ง๐˜ฐ๐˜ณ๐˜ต๐˜ญ๐˜ฆ๐˜ด๐˜ด๐˜ญ๐˜บ ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ๐˜ง๐˜ถ๐˜ญ, as its cars. This Know Your Customer Day, hear from Ralph Schaefemeier on how Mercedes-Benz drove smoother adoption with Whatfix Mirror โ†’ lnkd.in/ge9fqdKm #whatfix #digitaladoption #customersclickwithwhatfix #changemanagement #whatfixmirror
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Can you actually prove the business impact of your software investments? ๐Ÿ’ก Hear Vasupradha Srinivasan S from Whatfix and Remi Preghenella from Sophos answer that in our latest on-demand webinar, โ€œ๐™ˆ๐™–๐™ ๐™ž๐™ฃ๐™œ ๐™๐™ง๐™–๐™ฃ๐™จ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™๐™Š๐™„ ๐™‘๐™ž๐™จ๐™ž๐™—๐™ก๐™š: ๐™๐™๐™š ๐™Ž๐™˜๐™ž๐™š๐™ฃ๐™˜๐™š ๐™ค๐™› ๐™Ž๐™ช๐™จ๐™ฉ๐™–๐™ž๐™ฃ๐™š๐™™ ๐™Ž๐™ค๐™›๐™ฉ๐™ฌ๐™–๐™ง๐™š ๐˜ผ๐™™๐™ค๐™ฅ๐™ฉ๐™ž๐™ค๐™ฃ.โ€ Watch now to learn how to: ๐Ÿ”— Link software adoption directly to measurable ROI. ๐Ÿ“ˆ Turn tech investments into lasting business value. ๐Ÿ“Š Build a data-driven framework for digital strategy. ๐ŸŽฏ Don't just deploy technology, deliver continuous value. ๐Ÿ‘‰ Watch the On-Demand Webinar Here: whatfix.com/resources/webinaโ€ฆ #digitaltransformation #digitaladoption #whatfixevents #DT
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Hej Stockholm, weโ€™re bringing Inspire Nordics 2026 your way! ๐Ÿ‡ธ๐Ÿ‡ชโœจ ๐Ÿ—“๏ธ Wednesday, 14 October, 2026 ๐Ÿ“ Operaterrassen at Operahuset, Stockholm Set sail through the Stockholm Archipelago and tackle the future of digital adoption in one unforgettable day. ๐ŸŒŠ๐Ÿ’ก Learn from top transformation pioneers, exchange AI strategies, and build high-value connections on the water. ๐Ÿšขโœจ Meet the leaders taking the stage: โ–ช๏ธ Morten Rye Christensen - CIO, Semler Gruppen A/S โ–ช๏ธ Janine Ernow - Manager - Purchasing Development, Scandinavian Airlines (SAS) โ–ช๏ธ Suzanne Hart - AVP - Sales Enablement Tools, State Street Investment Management โ–ช๏ธ Daniel Elekes - Product Owner - Campaign Delivery & Adoption, Sanofi โ–ช๏ธ Marc HERVE - Manager - Sales Effectiveness, Oerlikon ๐ŸŽŸ๏ธ Save your seat: go.whatfix.com/inspire-nordiโ€ฆ #whatfixinspire #whatfixevents #digitaltransformation #digitaladoption
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Reading manuals delivers 10% retention at best. Yet most software rollouts rely on traditional training methods. To leadership, adoption looks complete. In reality, itโ€™s just an illusion. As software portfolios grow, daily friction builds up. Employees get stuck, workarounds take over, and value stays trapped. Adoption isn't a one-time rollout. It is a daily operational reality. Stop expecting manuals to drive usage. Fix the friction where work actually happens. ๐Ÿ”— Learn more: whatfix.com/ai/?utm_source=lโ€ฆ #AIclickswithwhatfix #digitaltransformation #whatfix #digitaladoption
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LKQ Europe is transforming digital learning for ~70,000 automotive professionals and internal teams across 13 European countries with Whatfix. ๐Ÿš— Whatfix DAP, and Product Analytics are now powering the LKQ Academy, their centralized Learning Management System (LMS), by: โœ… Streamlining LMS navigation โœ… Eliminating user friction in real time โœ… Supporting learners across 15 training centres and industry-recognised certifications โœ… Driving efficiency and faster upskilling for the changing car parc LKQ Europe plans to expand on Whatfix to shape the next phase of digital learning for automotive professionals. Read the full announcement here: lnkd.in/gJ5zsGEi #whatfix #LKQ #automotive #digitaladoption #ev #thoughtleadership
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Going live is a major milestone but itโ€™s not the finish line. Rollouts don't end at launch. Real ROI requires continuous adoption and behavior change. Watch how to turn deployment into lasting business value. ๐Ÿ”— Learn More: youtu.be/ewtlXmKGeEM?utm_souโ€ฆ #theclickthru #digitalltransformation #whatfix
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A transformation strategy is only as strong as its execution. LTM and Whatfix brought together leaders across banking, insurance, and digital transformation to explore what makes transformation work beyond implementation. Across conversations on core modernization, cloud migration, AI-led workflows, and platform rollouts, one truth stood out: ๐—ฉ๐—ฎ๐—น๐˜‚๐—ฒ ๐—ถ๐˜€ ๐—ฟ๐—ฒ๐—ฎ๐—น๐—ถ๐˜‡๐—ฒ๐—ฑ ๐—ผ๐—ป๐—น๐˜† ๐˜„๐—ต๐—ฒ๐—ป ๐˜‚๐˜€๐—ฒ๐—ฟ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—ฝ๐—ฟ๐—ผ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ฎ๐—ฐ๐—ฐ๐˜‚๐—ฟ๐—ฎ๐˜๐—ฒ๐—น๐˜†, ๐˜„๐—ถ๐˜๐—ต ๐—ฐ๐—ผ๐—ป๐—ณ๐—ถ๐—ฑ๐—ฒ๐—ป๐—ฐ๐—ฒ, ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐—ฐ๐˜†, ๐—ฎ๐—ป๐—ฑ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ฎ๐˜ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ. Thatโ€™s the gap LTM and Whatfix are helping enterprises close: ๐™˜๐™ค๐™ฃ๐™ฃ๐™š๐™˜๐™ฉ๐™ž๐™ฃ๐™œ ๐™ฉ๐™š๐™˜๐™๐™ฃ๐™ค๐™ก๐™ค๐™œ๐™ฎ ๐™ฉ๐™ง๐™–๐™ฃ๐™จ๐™›๐™ค๐™ง๐™ข๐™–๐™ฉ๐™ž๐™ค๐™ฃ ๐™ฌ๐™ž๐™ฉ๐™ ๐™ฉ๐™๐™š ๐™ฅ๐™š๐™ค๐™ฅ๐™ก๐™š ๐™ฌ๐™๐™ค ๐™—๐™ง๐™ž๐™ฃ๐™œ ๐™ž๐™ฉ ๐™ฉ๐™ค ๐™ก๐™ž๐™›๐™š. Thank you to all the leaders who joined us and shared their experiences, perspectives, and insights. #digitaltransformation #BFSI #insurancetransformation #whatfix
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๐Ÿ† Whatfix makes Training Industryโ€™s 2026 Experiential Tech Watch List! Whatfix was recognized for Whatfix Mirror, our AI-powered system simulation and AI Roleplay platform for hands-on learning. Itโ€™s been a milestone-packed year for Whatfix Mirrorโ€”from launching AI Roleplay to being recognized across four 2026 Gartnerยฎ Hype Cycleโ„ข reports for Generative AI Simulation, and now this latest recognition from the Training Industry. Safe to say, the industry is liking what it sees in the Mirror. ๐Ÿชžโœจ #whatfix #digitaladoption #experientiallearning #futureofwork #award
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PageGroup has 5,500 recruiters globally. ๐ŸŒ The challenge? Making sure every recruiter could work effectively, consistently, and compliantly across regions. With Whatfix DAP + Product Analytics, PageGroup connected insight with action: identifyingspotting friction, guiding recruiters in the moment, and scaling change directly inside their workflows. What changed? 97% successful self-service resolution. โžก๏ธ Swipe to see the full impact whatfix.com/resources/case-sโ€ฆ #whatfix #digitaladoption #productanalytics #changemanagement #customerclickswithwhatfix
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How do you turn 60 days into $60K in savings? Thatโ€™s a projected $365K annually! A leading B2B SaaS enterprise used Whatfix to drive adoption of its AI-powered support workflows directly in the flow of work. The impact: ๐ŸŸข 80% faster documentation, ๐ŸŸข 414 hours saved, and ๐ŸŸข 51%+ higher feature engagement. See how better AI adoption translates into measurable business value. ๐Ÿ‘‡ #whatfix #digitaladoption #productanalytics #ai #customerclickswithwhatfix
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Employee resistance rarely happens without a reason. More often than not, it's the result of something organizations can address: โ€ข Unclear communication โ€ข Fear of job security or skill gaps โ€ข Disrupted routines and workflows โ€ข Insufficient training and support When employees understand the why and feel equipped for change, theyโ€™re more likely to embrace it. Resistance is valuable feedback on where your change strategy needs strengthening. Learn more: youtu.be/ngqXRMHegao #theclickthru #changeresistance #digitaltransformation #whatfix
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Generative AI Simulation is officially on the enterprise technology radar. And Whatfix is named across FOUR 2026 Gartnerยฎ Hype Cycleโ„ข reports: ๐Ÿ”ฅ โ€ข Hype Cycle for ๐—™๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—ผ๐—ณ ๐—ช๐—ผ๐—ฟ๐—ธ โ€ข Hype Cycle for ๐—–๐—ผ๐—ฟ๐—ฝ๐—ผ๐—ฟ๐—ฎ๐˜๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ถ๐—ป๐—ด ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฒ๐˜€ โ€ข Hype Cycle for ๐—”๐—ฟ๐˜๐—ถ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐—œ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐—ฐ๐—ฒ ๐—ถ๐—ป ๐—•๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด โ€ข Hype Cycle for ๐—”๐—œ-๐——๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐—ง๐—ฟ๐—ฎ๐—ฑ๐—ฒ ๐—™๐—ถ๐—ป๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ง๐—ฟ๐—ฎ๐—ป๐˜€๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ถ๐—ป ๐—•๐—ฎ๐—ป๐—ธ๐—ถ๐—ป๐—ด Yes! Generative AI Simulation has finally arrived. With AI Simulation in Banking being placed at the Innovation Trigger phase, this is just the launching pad, and Whatfix Mirror is making sure enterprises maximize it. Learn more: lnkd.in/dtRXwS6F #whatfixmirror #digitaltransformation #whatfix #digitaladoption #thoughtleadership #gartner #aisimulation #ai
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Khadimโ€™s legacy cannot be told through what he built alone. It lives just as deeply in the people he believed in and the lives he shaped. Every memory, lesson, and story carries a part of who our Co-founder and founding CEO, Khadim Batti was. We want these memories to have a home. Weโ€™ve created a space to honor Khadimโ€™s life and legacy, and invite everyone whose life he touched to share their stories and memories here. โค๏ธ In loving memory of Khadim Batti: whatfix.com/remembering-khadโ€ฆ
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๐—ช๐—ต๐—ฎ๐˜๐—ณ๐—ถ๐˜… ๐—ป๐—ฎ๐—บ๐—ฒ๐˜€ ๐—–๐—ผ-๐—ณ๐—ผ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ Vara Kumar ๐—ฎ๐˜€ ๐—–๐—ต๐—ถ๐—ฒ๐—ณ ๐—˜๐˜…๐—ฒ๐—ฐ๐˜‚๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ฒ๐—ฟ. Our long-time product and technology architect, Vara has helped shape Whatfixโ€™s journey and vision since co-founding the company in 2014. As CEO, Vara succeeds our late Co-founder and CEO, Khadim Batti, and will continue guiding Whatfix forward, carrying ahead the shared vision, values, and customer-first culture they built together over the past 12 years. ๐Ÿ”— Read the full announcement: whatfix.com/newsroom/press-rโ€ฆ
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