Flashback: Our CEO, Rezaah Ahmad discusses the coming democratisation of the bond markets. Fast forward to 2025: Mission complete! All retail investors can now access the full corporate bond market with WiseAlpha’s pioneering High Yield Corporate Bond IF ISA. Watch the interview: rb.gy/v2otox

Steven Major (Tradition, ex-HSBC) at our 8 October community call: bonds have just had one of their weakest periods of returns in around 100 years, and "for any asset, the entry point really matters." Recap: medium.com/@WiseAlphaTeam/re… Past performance is not a reliable indicator of future results. 𝗗𝗼𝗻'𝘁 𝗶𝗻𝘃𝗲𝘀𝘁 𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂'𝗿𝗲 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵-𝗿𝗶𝘀𝗸 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘂𝗻𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗯𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴. 𝗧𝗮𝗸𝗲 𝘁𝘄𝗼 𝗺𝗶𝗻𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 > wisealpha.com/high-risk-lear…

LBC X WiseAlpha Listening to LBC? You might hear us. We're running ads that explain corporate bonds in plain English, because they shouldn't feel complicated. 𝗗𝗼𝗻'𝘁 𝗶𝗻𝘃𝗲𝘀𝘁 𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂'𝗿𝗲 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵-𝗿𝗶𝘀𝗸 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘂𝗻𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗯𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴. 𝗧𝗮𝗸𝗲 𝘁𝘄𝗼 𝗺𝗶𝗻𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 > wisealpha.com/high-risk-lear…

BOND SPOTLIGHT 📈 Virgin Media O2 8.875% Senior Secured bond due 2033 is now on the WiseAlpha market, yielding 11.171% to maturity. UK's largest mobile network. 46.7m mobile customers, 5.5m fixed line. JV between O2 (Telefonica) and Virgin Media (Liberty Global). From £100. 𝗗𝗼𝗻'𝘁 𝗶𝗻𝘃𝗲𝘀𝘁 𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂'𝗿𝗲 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵-𝗿𝗶𝘀𝗸 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘂𝗻𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗯𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴. 𝗧𝗮𝗸𝗲 𝘁𝘄𝗼 𝗺𝗶𝗻𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 > wisealpha.com/high-risk-lear…

BOND SPOTLIGHT 📈 Biffa Group 7.375% Senior Secured bond due 2031 is now on the WiseAlpha market, yielding 7.343% to maturity. UK waste and recycling leader. 1.7m households, 130,000+ business customers, 30+ local authority contracts. Fitch BB+. From £100. 𝗗𝗼𝗻'𝘁 𝗶𝗻𝘃𝗲𝘀𝘁 𝘂𝗻𝗹𝗲𝘀𝘀 𝘆𝗼𝘂'𝗿𝗲 𝗽𝗿𝗲𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗹𝗼𝘀𝗲 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘆𝗼𝘂 𝗶𝗻𝘃𝗲𝘀𝘁. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗮 𝗵𝗶𝗴𝗵-𝗿𝗶𝘀𝗸 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘂𝗻𝗹𝗶𝗸𝗲𝗹𝘆 𝘁𝗼 𝗯𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗲𝗱 𝗶𝗳 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗴𝗼𝗲𝘀 𝘄𝗿𝗼𝗻𝗴. 𝗧𝗮𝗸𝗲 𝘁𝘄𝗼 𝗺𝗶𝗻𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 > wisealpha.com/high-risk-lear…

Reminder: Join our management call today at 4pm GMT 🗺️ 2026 roadmap 🤝 UAE partnerships 🇬🇧 UK Treasury opportunity ❓ Q&A Join: bit.ly/3Z34FFd

There are 7 days left to invest in WiseAlpha 📅 We're hosting a management call on Monday (12 Jan, 4pm GMT) covering: 📝2026 roadmap 🇦🇪UAE partnerships update 🇬🇧UK corporate bond opportunity 💬Q&A Join us by registering: bit.ly/3Z34FFd

Happy New Year! 🎉 Join Rezaah and the team for a management call next Monday (12 Jan, 4pm GMT) to discuss our 2026 plans, UAE partnerships, and regulatory opportunities. Register: bit.ly/4ssujAX

The Weekly Yield. linkedin.com/posts/wisealpha…

Rezaah Ahmad, CEO of investment platform WiseAlpha, calls for the ISA allowance to be significantly increased. "To meaningfully improve the UK’s savings landscape, Labour should consider raising the annual ISA allowance to £40,000. This increase would better reflect both inflationary changes and a desire to incentivise greater investment ISA usage since the current £20,000 limit was introduced in 2017 and the growing need for individuals to take greater control of their long-term financial futures and generate wealth above inflation. An allowance of £40,000 would provide far more flexibility, enabling savers to effectively build and diversify their portfolios across cash, stocks, shares, bonds, and alternative assets without being constrained by outdated thresholds. Increasing the overall ISA allowance to £40,000 would not only promote a stronger national savings culture but also provide the flexibility needed for intergenerational wealth planning and ensure ISAs are fit for purpose in addressing the UK’s long-term financial resilience and retirement security." Treasury minister Emma Reynolds recently told the Treasury Committee this week that the Government is "looking at ISA reform". This is following reports Chancellor Rachel Reeves could introduce a new £4,000 cap on cash ISAs, to encourage more investing. WiseAlpha warned bringing in a £4,000 cap could needlessly penalise people who prefer to put their funds in cash ISAs as they prefer a low-risk way to grow their cash. express.co.uk/finance/person…