Lionel Valdellon (@WriterLionel) header
Lionel Valdellon (@WriterLionel) profile picture

Content marketer. Writer. Poet. https://teapaw.org/t.co/SLcBIWZ5RD

Hayward, CA
Joined February 2011
Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)Photo by Lionel Valdellon (@WriterLionel)
"When models are trained on past data, they are trying to replicate past successes." This is a good read. >> The Age of the Surefire Mediocre, by @brianklaas open.substack.com/pub/briank…
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King prefaces his list of 96 books for aspiring writers with a disclaimer: “I’m not Oprah and this isn’t my book club. These are the ones that worked for me, that’s all.” openculture.com/2023/04/step…
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Word for the day: discombobulated.
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What keeps me busy when the work day ends...
I released a 7-song #synthwave #synthpop album on #Bandcamp today talking about the dilemmas we face in the modern world. Have a listen if you're not doing anything crucial -- like saving lives, or taking a test. Cheers. acid42.bandcamp.com/album/th…
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Every single time someone mentions "ICP" at a #marketing meeting, I have to remind myself they're not talking about Insane Clown Posse.
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This puts into words why I have so much disdain for endless meetings: it's because my work (writing & editing) requires long uninterrupted stretches of time in order to string together words that (hopefully) don't read like typical #B2B hogwash.
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I work best on a Maker's Schedule. I need time to decompress after a meeting and get back into creator mode. Even when I was forced to lead a content team I would think: "I could've written 5 pages of an ebook in the time it took to attend this meeting."
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The biggest roadblock to #productivity? A lack of context and clarity into what is being asked for and why. If I have to ask you who the target audience is for an ebook, or what the character count is for the headline of an online ad, you've just wasted half a day...
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... by not providing context within your task. You don't use a project brief? You just email requests willy-nilly? Yeah, well, your request just got parked behind the task that has better context. Deal with it.
The phrase is "hear hear," not "here here." The origin of the phrase is "hear him, hear him." Although, come to think of it, saying "here here" is quite apropos of social media's attention grabbing sentiment. english-grammar-lessons.com/… #grammar
Any of you used Grammarly alternatives? Which do you recommend? #WritingCommunity #editing blog.appsumo.com/grammarly-a…
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The future of #work still sucks. Powerful words by Vanessa Wong in @BuzzFeedNews . Read it: buzzfeednews.com/article/ven…
Meetings are #work . Also, many of them could've been an email. Or an Asana task. Artwork by Anaïs Pirlot-Mares
CleverTap acquires @Leanplum - a HUGE step forward in the customer retention business. #mobilemarketing
#BreakingNews! We're excited to announce that we've acquired @Leanplum! Together, we will accelerate customer engagement & retention capabilities for leading digital first brands around the globe. Read more here: bit.ly/3wsSTql #CleverTapXLeanplum #Acquisition
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How do we create effective hyper-personalization campaigns? What processes need to be in place to foster a corporate culture that serves up what consumers want? clevertap.com/blog/how-to-de… #mobilemarketing #personalization #ecommerce
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What it boils down to is this: personal care and concern for how your worker is doing. In Latin, that's cura personalis, or "care for the entire person." Not just for the part that creates value for your company. inc.com/marcel-schwantes/wan…
"Employees are spending 27% more time this year on skilled work—but nearly 36% less time on strategy." ~ from @asana 's Anatomy of Work 2022 report. asana.com/resources/anatomy-… Certainly feels accurate. If you're putting out fires all day every day, strategy is the 1st thing to go.
If you're asking me to edit a doc, give me access to it. While you're at it, give the entire company edit access. Because why the hell not? Are you afraid we're going to make your article WORSE THAN IT ALREADY IS?
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Is your silo so comfortable that you shun collaboration like the plague or leprosy? Is your prose sacred and untouchable? Every word must roll up to an overarching business objective. Words are expendable. We will excise tumor-like adverbs and industry jargon. But first...
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Scrolled back up to revise the headline of my article on Google Docs, and found a new word in the headline that I didn't see before. "That's brilliant!" I think to myself. Who added that? Checked version history only to find I'm the only one who's ever worked on this doc. SMH.