Digital consultants specializing in #sitecore CMS & Commerce, #salesforce #commercecloud #B2B, #B2C & #OMS, and #optimizely Commerce B2B

Los Angeles, CA
Joined December 2011
Moving from WordPress to @Contentstack doesn’t have to mean a lengthy, highly manual migration. In this video, XCentium’s Meng Hak shares how we’re using AI-powered migration tools and human expertise to accelerate the process and help organizations move to Contentstack faster. 👉 Learn more about XCentium’s Contentstack capabilities: xcentium.com/platforms/conte… #WordPress #Contentstack #CMSMigration #ComposableCMS #AI
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Recently, we partnered with @Optimizely to host an Optimizely Agent Platform workshop in Sydney. Digital leaders built their own agents without writing code and saw how agents can take manual work out of marketing operations. The session featured our Australian Practice Director, Cade Whitbourn, and Optimizely expert Simon Chapman. Thank you to everyone who joined us and to the Optimizely team for the partnership! 👉 What could your team build with Optimizely Agent Platform? Explore how XCentium can help: xcentium.com/platforms/optim… #Optimizely #AgentPlatform #AI #DigitalExperience
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Dave Stawinski and Rebecca Rodl will take the main stage at ContentCon US 2026. They’ll share a practical look at @WestMonroe ’s approach to content operations with @Contentstack and what it means for AI search visibility. 📅 October 28 ⏰ 11:25–11:40 a.m. CT We look forward to seeing you there! 👉 Learn more and connect with XCentium at ContentCon: xcentium.com/events/contentc… #Contentstack #ContentCon2026 #AISearchVisibility #ContentOperations
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Bringing enterprise data together doesn’t always mean physically moving all of it into one place. Phil Bui, XCentium’s Senior Vice President, Digital Delivery, breaks down how @Microsoft Fabric and OneLake can create a common view of data using traditional ETL and ELT, database mirroring, and shortcuts. Once that data is available, different teams can use the same underlying information for very different purposes, from BI and data science to AI applications and operational monitoring. 👉 Explore XCentium’s data, cloud & automation capabilities: xcentium.com/services/data-c… #MicrosoftFabric #OneLake #DataIntegration #DataAnalytics
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AI can accelerate experience design without replacing the practices that help teams understand problems, align around solutions, and move ideas forward. In this video clip, XCentium’s Kevin Williams looks at how AI can help teams produce and work with familiar UX and design artifacts more efficiently. 👉 Explore our perspective on building the AI-enabled experience design workflow: lp.xcentium.com/building-the… #ExperienceDesign #UX #AI #DigitalExperience
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We’re heading to ContentCon US 2026 in Chicago as a Diamond Sponsor. From October 27–28, we’ll be joining the @Contentstack community to explore what’s next across content operations, AI, personalization, and digital experience. We’ll also take the main stage with West Monroe to share how they reimagined content operations with Contentstack while strengthening AI search visibility. 📰 Read the announcement: xcentium.com/about-us/news/X… 👉 Explore XCentium at ContentCon: xcentium.com/events/contentc… #ContentCon26
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Getting visibility into AI search performance is the first step. The next is turning those insights into action. In this video, Cade Whitbourn discusses how Scrunch, from @Sitecore, can help organizations understand their AI search performance, identify where to focus optimization efforts, and improve their presence in AI answers over time. He also shares how XCentium helps organizations implement Scrunch and start getting value from their investment. 👉 Watch our Scrunch on-demand demo: lp.xcentium.com/scrunch-on-d… 👉 Explore our four-week Scrunch Launch Program: xcentium.com/services/assess… #Scrunch #AISearch #AIVisibility #Sitecore
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What can personalized commerce look like when content and commerce work together? In this demo, we show how @Contentful and @Salesforce Agentforce Commerce can deliver distinct experiences for different customer segments, with tailored content, pricing, and product access. See how the experience changes across different customer segments, then go behind the scenes to see how marketers can update and preview content directly in Contentful. ▶️ Watch the video to see it in action. youtu.be/aMIB6pQreXo Explore XCentium’s capabilities: 👉 Contentful: xcentium.com/platforms/conte… 👉 Agentforce Commerce: xcentium.com/platforms/sales… #Contentful #Salesforce #AgentforceCommerce #Personalization #Commerce
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Personalization at scale requires more than creating different content for different audiences. In this video, XCentium’s Meng Hak discusses several approaches organizations can use to deliver more relevant experiences with @Contentstack and where AI can help make personalization easier to scale. 👉 Learn more about XCentium’s Contentstack capabilities: xcentium.com/platforms/conte… #Contentstack #Personalization #AI #ContentPersonalization #XCentium
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Congratulations to Rashmitha Baratam on earning the Sitecore Content Hub Developer Certification! The certification recognizes expertise in developing integrations that customize Sitecore Content Hub solutions and facilitate the sharing of digital assets. Rashmitha’s achievement further strengthens our @Sitecore expertise and the experience our team brings to clients. Well done, Rashmitha! 👉 Explore our Sitecore capabilities: xcentium.com/platforms/sitec… #Sitecore #ContentHub #DigitalExperience #Certification
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AI can speed up development. The bigger opportunity is building repeatable workflows around it. In a recent blog, we show Claude Code in action for SitecoreAI, including how it can help developers move from a prompt to a live, testable component faster while maintaining consistency and control. 👉 See the workflow in action and what it could mean for Sitecore delivery teams: xcentium.com/blogs/meet-your… #SitecoreAI #ClaudeCode #AI #Development #Sitecore
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Most organizations have plenty of data. The problem is that it’s spread across CRM, ERP, commerce, marketing, spreadsheets, and other systems. So where does @Microsoft Fabric fit? Phil Bui, XCentium’s Senior Vice President, Digital Delivery, explains how Fabric brings data integration, engineering, warehousing, data science, real-time analytics, governance, and reporting together on a common platform. That means organizations can spend less time moving and managing data between technologies and more time actually using it. 👉 Explore XCentium’s data, cloud & automation capabilities: xcentium.com/services/data-c… #MicrosoftFabric #DataStrategy #DataAnalytics #Microsoft
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AI is helping teams create digital experiences faster. But are we creating more accessibility problems along the way? For the first time in six years, web accessibility got worse in 2026. Kevin Williams looks at what the latest data tells us about AI-assisted design, why design systems matter more than ever, and what organizations can do to keep accessibility from falling behind as production accelerates. 👉 Read the blog: xcentium.com/blogs/web-acces… #Accessibility #AI #ExperienceDesign #DigitalExperience
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Personalizing content for different audiences shouldn’t mean starting from scratch. See how Synthetic Persona, a @Contentstack Marketplace app by XCentium, helps teams adapt existing content for specific target audiences directly within Contentstack. In this demo, we show how Synthetic Persona uses a selected persona to analyze existing content, recommend targeted changes, explain why they matter, and draft accepted updates directly into the content entry. ▶️ Watch the demo to see Synthetic Persona in action. 👉 Explore XCentium’s Contentstack capabilities: xcentium.com/platforms/conte… #Contentstack #Personalization #AI #ContentOperations
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More search journeys are ending without a click to a website. As people increasingly use platforms like ChatGPT and Claude to research and get answers directly, the zero-click experience is changing how brands need to think about organic traffic and digital visibility. In this clip, Cade Whitbourn discusses what this shift means for marketers and why visibility in AI-generated answers is becoming increasingly important. 👉 Read our perspective, Winning brand visibility in the age of AI: lp.xcentium.com/winning-bran… #AISearch #AIVisibility #DigitalStrategy #SEO
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Content audits often come down to one question: what should you drop, add, keep, or improve? In this video clip, Kevin Williams discusses how AI-powered synthetic users can help teams evaluate content at scale and make those decisions with more context. Instead of relying only on manual review, teams can assess recommendations, priorities, and supporting rationale across large volumes of content. 👉 Explore the full on-demand session for more on using synthetic users for content audits, CMS migrations, website redesigns, and other digital experience initiatives: lp.xcentium.com/test-your-di… #SyntheticUsers #ContentAudit #ContentStrategy #CMSMigration #DigitalExperience
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Heading to ContentCon US 2026? Whether you’re considering @Contentstack or already using the Agentic Experience Platform, we’d love to connect. Meng Hak shares why we’re excited for ContentCon and what you can expect from XCentium in Chicago. 👉 See what we’re bringing to ContentCon and connect with us: xcentium.com/events/contentc… 🕶️ Take our 3-minute survey for a chance to win Ray-Ban Meta AI Glasses: 5mmkw.share.hsforms.com/2HB0… #ContentCon26 #Contentstack #AI #DigitalExperience
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Do you know how your brand is showing up when customers turn to ChatGPT, Gemini, Claude, Perplexity, and other AI platforms? For many organizations, AI search visibility is becoming increasingly important, but determining where to focus, what to measure, and which capabilities and technology are actually needed isn't always clear. XCentium’s complimentary AI Search Visibility Assessment can help you evaluate your current approach, identify potential gaps and opportunities, and determine the right strategy and technology path forward. We’ll explore your goals, current capabilities, technology ecosystem, and measurement needs, then share initial observations and recommended next steps. 👉 Request your complimentary AI Search Visibility Assessment: xcentium.com/services/assess… #AISearch #AISearchVisibility #AEO
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We’re proud to announce that XCentium has achieved @Contentstack Elite Partner status! This milestone reflects the work our teams have done together and our commitment to helping clients turn Contentstack’s capabilities into meaningful business outcomes. We look forward to building on what we’ve accomplished and helping brands move further into the agentic era. A big thank you to the Contentstack team for their continued partnership and collaboration. 👉 Read the press release to learn more: xcentium.com/about-us/news/x…
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Putting AI tools into the software development lifecycle is only the beginning. The real value comes from integrating AI across the workflow, applying it to real-world work, and then refining the prompts, guardrails, and processes around the needs of your organization. In this video, XCentium’s Kevin Melendez discusses how we take AI-enabled SDLC workflows from a pilot and refine them so they can be applied more broadly across teams. 📖 Read: AI in the software development lifecycle: A practical approach to closing the workflow gap lp.xcentium.com/ai-in-the-so… 👉 Explore our AI-Powered SDLC Acceleration Workshop: xcentium.com/services/assess… #ArtificialIntelligence #SoftwareDevelopment #EngineeringLeadership #SDLC
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