Y4TC (Global Youth for Tobacco Control)

One of the most important breakthroughs in global public health is celebrating a milestone - it's the 20th anniversary of World Health Organization's Framework Convention on #TobaccoControl, or #FCTC. On the sidelines of #UNGA80, It was a privilege for me - on behalf of the @WHO Western Pacific Region - to look back at the FCTC's achievements, and to look ahead at the work that remains to be done, both in my region and around the world. The WHO FCTC stands as a beacon of what’s possible when science, political courage and international solidarity converge. It’s a lesson we must carry forward – especially now, in a world that is more interconnected, yet more vulnerable. Over the past two decades, #tobacco use has declined in many countries. Public health has gained ground. And in our @WHOWPRO Region, the momentum is real. I think of Australia’s bold plain packaging law. Singapore’s forward-thinking ban on new nicotine products. The Cook Islands’ rapid reforms – raising taxes, amending laws, and declaring tobacco-free islands. These and other 'Best Buys' are courageous actions, often taken with limited resources, but driven by unwavering commitment. Yet, as we celebrate these victories, we must also confront today’s challenges. The generation born in 2005 – the year the FCTC came into force – is now 20 years old. They’ve grown up with fewer smokers, but they’re still being targeted. A new wave of products, slick marketing and digital influence is trying to normalize nicotine addiction all over again. #ecigarettes, #nicotine pouches, and other emerging products are designed to hook young people. As leaders, as guardians of public health, we must act. We cannot allow history to repeat itself. With thanks to @CR_UK, the @GATC_int, the @ncdalliance and - not least - the @FCTCofficial Secretariat, along with numerous other partners, for bringing us all together. Our resolve is stronger than ever - here's to the next 20 years of a collective effort, indeed a fight that contributes to hashtag#HealthForAll. A fight we must - and will - win. lnkd.in/gK3_7EAE #NCDs #Cancer #FightTobacco