Optimist is a full-service SEO, AEO, & content marketing agency for B2B tech companies. Worked with: @DropboxSign, @DreamHost, @Semrush, & more
Worldwide
Joined November 2015
- Tweets1.4K
- Following756
- Followers1.1K
- Likes11.2K
Pinned Tweet
How we grew a SaaS company’s leads by 571% in 5 months - a case study and strategy overview
yesoptimist.com/saas-lead-ge…
Optimist retweeted
Lessons from running an agency that made $1,434,665 in 2022:
1. Sometimes, no money > some money
2. Clients do the darndest things
3. Tearing things down can be an opportunity
4. Relationships > results
5. Theory != reality
My yearly @YesOptimist recap: notion.so/optimisthq/0-to-5-…
Optimist retweeted
Next week, @KonradSanders from The Creative Copywriter will unpack his 13 Lenses Methodology.
Step by step, how to:
🔷 Understand buyers
🔷 Evaluate their needs
🔷 Craft copy & content that moves them to action
Learn how to transform your copy 👇
lu.ma/nxrzytql
Optimist retweeted
Found this event by @YesOptimist who will bring @casestudybuddy to teach about writing case studies.
I think it's a must-join for freelance writers (and beyond too) to get ideas on how to get inbound leads.
lu.ma/sc6kaxj9
Optimist retweeted
One of the most common questions people ask me:
How did you get your first clients at @YesOptimist?
Here’s how we solved the chicken vs egg problem…
Optimist retweeted
Six years ago, I posted this ad on Reddit.
I had this wild idea to find a bunch of super-talented freelancers and turn my fledgling writing business into a full-blown content marketing agency.
But, I had no idea what was coming next...
Optimist retweeted
But I did do a webinar with @YesOptimist about how you can repurpose bottom-funnel content topics on different channels if you want to check it out: youtube.com/watch?v=mhziTg1e…
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Loved our session with @LidiaInfanteM yesterday.
One of my favorite takeaways: GO DEEPER.
Frameworks are a good starting point for intent. But the SERP tells you more re: content/structure:
- Tables
- Videos
- Lists
- Steps
- Guides
Watch 👇👇
youtu.be/B4pw7D5wr2U
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Join me for a Live Workshop with @YesOptimist this Thursday to learn about search intent in plain English and with some actionable tips!
👇lu.ma/xa1jq9rz
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We're just 2 weeks away!
@KaneJamison from @contentharmony will be joining us to share...
🔮 The Keyword Difficulty Myth 🔮
- How KD works (and why it can be misleading)
- Breaking down KD
- Finding hidden keyword opportunities 🤫
Join us: lu.ma/w0gmehh1
Optimist retweeted
The world is tense.
People are uncertain.
Budgets are tightening.
Marketers are being asked tough questions.
👉 “What’s the ROI on that?”
👉 ”How much revenue will that generate?”
👉 ”Could we use that $$ somewhere else?”
This is a big opportunity for content & SEO folks..
Optimist retweeted
She’ll share tips and lessons for creating press-worthy content campaigns that generate media coverage and links.
If you want to learn how to earn links from the press, join us for this workshop from @JoinTOFU.
Thursday, Aug 11 @ 1 PM ET
Sign up: lu.ma/3xgz8r6k
✌️
Optimist retweeted
Want to make the leap into freelance or entrepreneurship? Not sure how to take the first step?
In this Workshop with @YesOptimist, I'll be sharing my story and showing you how to strike out on your own 🚀
📅 1pm ET, July 14th
🎟️ 👇lu.ma/h75ycfb0 – at San Diego, CA
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We're looking for two awesome people to help us grow TOFU in 2022. 🙌
Looking for:
📸 YouTube SEO / Channel Manager
💸 Community Partnership Manager
(Full listings below)
Please RT to help us find amazing talent. 🙏
Optimist retweeted
"Every metric is a vanity metric if measured alone" 👏🏼 great tip from @brie_e_anderson during today's @YesOptimist GA webinar. No point collecting 100 new emails if 0 of them are going to convert.
Optimist retweeted
How do you know if your content marketing is working? 🤔
We’ve worked w/ 50+ clients in nearly every vertical over 5+ years.
And guess what?
No two content marketing strategies look exactly the same—and neither do the results. (🧵)
Optimist retweeted
WOW!
@MaddyOsman on how to build a research, brief, and writing workflow for SEO content.
Read the rest 👇
YesOptimist.com/TOFU
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What was the ROI of your last content marketing campaign?
No idea? No problem.
In this Workshop with @YesOptimist, I'll be giving a crash course on tracking, measuring, and attributing your content marketing efforts 🚀
📅 June 30th
🕐 1PM ET
🎟️ 👇lu.ma/4fikr6o1
Optimist retweeted
Zero means zero... right?
Wrong!
Zero-volume keywords can drive huge traffic, conversions, and revenue...if you know where to look.
This week: Live Q&A w/ Ben Adler.
The Hidden Power of "Zero-Volume" Keywords.
June 9 @ 10AM PT / 1 PM ET.
👇👇👇
lu.ma/obx79dwe
Optimist retweeted
.@joshspilker coming through once again!
His latest thread sharing content formats with 10%+ conversion rates! 🤯
Join TOFU for more great content like this!
👉 YesOptimist.com/TOFU
Optimist retweeted
People thought I was bonkers.
When I first started @YesOptimist, I published a long, detailed blog post.
In the post, I shared pretty much everything I knew about content marketing—strategy, process, tactics, resources, etc.
