In 2019, @ZGoldstein, Founder & CEO, @ThanxInc wrote an essay that told his industry an uncomfortable truth. In fact, no one was ready to accept it.He called it The Four Horsemen of the Restaurant Apocalypse. The thesis: third-party delivery marketplaces would do to restaurants what online travel agencies did to hotels. The industry pushed back hard. "The revenue is all incremental," they said. Nobody is having that debate anymore. Every prediction played out. That’s what makes Zach a contrarian truth teller, and this episode of The Catapult Code is full of such insights: → On owning your customer: "If you don't own that relationship, you're renting them from someone else who does." → On the hardest pivot: he raised venture money from Sequoia with a vision of serving everyone. Then came the harder call: right-size the team, change the investor base, pursue profitability. "It felt like a failure in many ways." And then, it led to 17 straight quarters of bookings growth. → On the metrics that matter: not signups, not vanity numbers. Net revenue retention, and whether a campaign drove measurably incremental revenue. 14 years. One company. Zero shortcuts. @PrabhuKeDarshan , @BrendanMars , @vboorla , @tanmaycshah , @lakshmangupta_k , @qapita , @bvhk, Watch the full episode: youtu.be/wHAHDuh1fLo