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Zack Gideon

@ZackGideon

Founder @ Shoreline Lifecycle | Fractional CRM + Lifecycle Marketing | Martech + AI | Automation + Personalization. Hiker, Photographer, Outdoors guy.

 San Diego, CA
shorelinelifecycle.com/
Joined July 2008
  • Tweets2K
  • Following1.3K
  • Followers2.1K
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Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)Photo by Zack Gideon (@ZackGideon)
Behavioral welcome journeys are the future. → 5 Lifecycle Marketing Triggers Your Growth Team Should Have Automated (And Why Most Don’t) martech.zone/lifecycle-marke… via @martech_zone #MarTech #crm #lifecycle #EmailMarketing
5 Lifecycle Marketing Triggers Your Growth Team Should Have Automated (And Why Most Don't) |...

5 Lifecycle Marketing Triggers Your Growth Team Should Have Automated (And Why Most Don't) |...

Includes a welcome when a user hits a key milestone, a win-back 14 days after someone goes quiet, and a renewal nudge 45 days before a contract expires.

martech.zone
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Good Read: I always recommend doing a tech stack audit every 6 months. The hidden cost of your fragmented martech stack | MarTech martech.org/the-hidden-cost-… #martech #marketing #ai #techstack
The hidden cost of your fragmented martech stack | MarTech

The hidden cost of your fragmented martech stack | MarTech

Why your favorite best-of-breed marketing tools might be creating a structural complexity wall that actively slows down your revenue operations.

martech.org
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Why AI content strategies need to focus on tasks not transactions | MarTech martech.org/why-ai-content-s… #MarketingStrategy #aimarketing #EmailMarketing #ContentMarketing
Why AI content strategies need to focus on tasks not transactions | MarTech

Why AI content strategies need to focus on tasks not transactions | MarTech

Most people use AI assistants to think, not shop — and new data shows marketers may be optimizing for the wrong kind of query.

martech.org
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Every 6 months marketing teams should be running a full tech stack audit. Good read → Is your martech evaluation process still stuck in a pre-AI world? | MarTech martech.org/is-your-martech-… #techstack #martech #EmailMarketing #emailmigrationtools @MarTechConf
Is your martech evaluation process still stuck in a pre-AI world? | MarTech

Is your martech evaluation process still stuck in a pre-AI world? | MarTech

AI is everywhere in martech — but if your vendor evaluation process hasn’t changed, you’re not ready to tell the difference between hype and real capability.

martech.org
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New Integration: Omnisend + Triple Whale Integration for Unified Analytics @triplewhale @omnisend upgradeyourstack.com/martech… #CRM #email #Analytics #Marketing #MarTech #MarketingStrategy
Omnisend + Triple Whale Integration for Unified Analytics

Omnisend + Triple Whale Integration for Unified Analytics

Our Quick Take The new Omnisend + Triple Whale integration closes a major visibility gap for ecommerce brands. Instead of checking email and SMS performance in

upgradeyourstack.com
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Good Article → How AI Tools Personalize D2C Email Journeys upgradeyourstack.com/martech… #email #marketing #AIMarketing #d2c #ecomm #crm

How AI Tools Personalize D2C Email Journeys

D2C customers are overloaded with discounts and generic flows. If your email journeys look the same for every shopper, you are training people to ignore you.

upgradeyourstack.com
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AI Segmentation in ESPs @CustomerIO & @Iterable Lead the Way upgradeyourstack.com/martech… #email #sms #AIMarketing
AI Segmentation in ESPs: Customer.io & Iterable Lead the Way

AI Segmentation in ESPs: Customer.io & Iterable Lead the Way

AI is reshaping how lifecycle teams segment, target, and personalize - not by replacing ESPs, but by upgrading how they decide who should see what, when. Two

upgradeyourstack.com
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One solution to the growing confusion around emerging martech is to hire a 3rd party tech/marketing expert to audit your stack and marketing strategy every 6 months or less. It makes such a difference. hbr.org/2025/07/research-mar… #martech #Marketing #CRM #EmailMarketing
Research: Marketing Tech Is Broken. Here’s How to Fix It.

Research: Marketing Tech Is Broken. Here’s How to Fix It.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results,...

hbr.org
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One of the best transactional ESP's just leveled up. Congrats @resend!! resend.com/blog/resend-acqui…. #EmailMarketing #crm #ai #marketing #developer
Resend acquires Briefer

Resend acquires Briefer

An important step in evolving how Resend processes terabytes of data at scale.

resend.com
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Congrats to @clay_gtm!! confirms it closed $100M round at $3.1B valuation techcrunch.com/2025/08/05/cl… via @techcrunch #funding #ai #news #EmailMarketing
Clay confirms it closed $100M round at $3.1B valuation | TechCrunch

Clay confirms it closed $100M round at $3.1B valuation | TechCrunch

The AI sales automation startup raised fresh funds, led by CapitalG, just months after its last round.

techcrunch.com
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They recently shut down their SMS and email platforms to focus on loyalty and other martech tools. → Yotpo lays off 200 as AI hits headcount: iglob.es/?en1518110 | via @GlobesEnglish #emailmarketing2025
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Been studying the current ESP landscape recently, check out @brevo_official if anyone wants an alternate ESP to mainstream with good flex pricing and deliverability. Easy to use too. #EmailMarketing #emailmarketing2025 #EmailMarketingTips
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Another reason to take a deep look at your send frequency, especially smaller niche markets and B2B. → Gmail’s new ‘Manage Subscriptions’ tool could change email marketing forever fastcompany.com/91368269/gma… #email #marketing #MarketingTips #MarketingDigital
Gmail’s new ‘Manage Subscriptions’ tool could change email marketing forever

Gmail’s new ‘Manage Subscriptions’ tool could change email marketing forever

Google is rolling out a powerful unsubscribe feature in Gmail that gives users more control—and marketers a reason to rethink their strategy.

fastcompany.com
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AI is another tool in the toolbox that needs smart humans to optimize. Good article → How marketing’s next era will be powered by AI and human intelligence digiday.com/sponsored/how-ma… #Marketing #MarketingAutomation #crm #email #MarketingTools
How marketing’s next era will be powered by AI and human intelligence

How marketing’s next era will be powered by AI and human intelligence

Discover how leading marketers balance AI in marketing with human insight to drive growth, foster collaboration and reshape the customer experience.

digiday.com
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This is a good winback campaign from @LensDirect. I always recommend adding some value with points or a dollar amount or "you have credits in your account". #email #CRM #marketing #MarketingDigital #MarketingAutomation
Image from Zack Gideon (@ZackGideon)
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Good rundown of AI marketing basics --> Use AI marketing tools to automate and scale your strategy | MarTech martech.org/marketing-ai-too… #ai #crm #marketing #MarketingAutomation #MarketingStrategy @MarTechConf
Use AI marketing tools to automate and scale your strategy | MarTech

Use AI marketing tools to automate and scale your strategy | MarTech

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

martech.org
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This is big for SFMC! Salesforce finally bags Informatica to bolster AI push | MarTech martech.org/salesforce-final…
Salesforce finally bags Informatica to bolster AI push | MarTech

Salesforce finally bags Informatica to bolster AI push | MarTech

$8 billion deal comes after a year of talks. Acquisition will operate with Data Cloud, MuleSoft and Tableau to improve Agentforce.

martech.org
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Why your emails still miss the inbox even if you’re ‘in compliance’ | MarTech martech.org/why-your-emails-…
Why your emails still miss the inbox even if you’re ‘in compliance’ | MarTech

Why your emails still miss the inbox even if you’re ‘in compliance’ | MarTech

Think meeting authentication requirements is enough? Here’s what most senders miss and how to fix it to boost deliverability and engagement.

martech.org
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The Week’s Biggest Funding Rounds: Fintech, AI Dominate In Slightly Slow Week For Large Deals news.crunchbase.com/venture/… via @crunchbasenews
The Week’s Biggest Funding Rounds: Fintech, AI Dominate In Slightly Slow Week For Large Deals

The Week’s Biggest Funding Rounds: Fintech, AI Dominate In Slightly Slow Week For Large Deals

The pace of large-scale startup fundraising slowed a bit this week, with no giant late-stage rounds for GenAI unicorns. However, we did see a good bit of funding activity in the fintech area, led by...

news.crunchbase.com
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I'm noticing this with lifecycle/CRM. Too many new options and no guidance (that's where I come in!) Article -> Marketers have lots of AI, but not enough direction | MarTech martech.org/marketers-have-l… #marketing #crm #email #Ai #MarketingStrategy
Marketers have lots of AI, but not enough direction | MarTech

Marketers have lots of AI, but not enough direction | MarTech

Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively.

martech.org
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