Building Zestio in public • Sharing wins & losses • DM open
Joined June 2017
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day 15 of building in public:
continued working on my Agent Module. Testing different Routes and getting that thing working. Still a long way to get this working stable.
Hint: if you watch till the end you will see it fail 😅
an empty room. one snap - and the same room is furnished.
no second shoot, no 3d scan, no furniture truck. it is AI and it is labelled in the frame: showing what a room could be, not what it is.
would you show this next to a real photo?
🤖 Made with AI
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new in the video tab: one photo of an empty room in, one labelled clip out.
10 s, 15 credits - the same price as any other video job. the badge is burned into the frame, not a caption a platform can strip. the prompt is editable before you generate.
ALT Reveal-Vorschau im Video-Tab: Upload des leeren Raums, Formatwahl, Kosten 15 Credits
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After months of building and trying to learn marketing i almost was ready to give up, when suddenly my first paying customer arrived.
Can't describe that feeling.
How was it for you?
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what the hell is happening to real estate software
4 portals for one listing
3 tools that don't talk to each other
2 calendars
1 makler retyping the description by hand
nobody is missing a feature. everybody is missing the next step.
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a calendar for agents is not about meetings.
it is appointments, deadlines and follow-ups in one list, because a missed deadline costs more than a missed meeting.
which of the three do you still keep in your head?
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> the invite is a link that expires, not an account nobody will create
> the reminder is only marked sent when the mail really left
> the page the owner and the notary open carries no third-party analytics
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> i optimized for volume. the bottleneck was approval, not generation
> i let the agent pick topics from my own logs, so it wrote reports instead of posts
> i appended the same hashtag to everything, which is what spam looks like
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every scheduling tool assumes the other side has an account.
> a viewing has 3 parties: owner, buyer, notary
> none of them will sign up just to say 'tuesday works'
so the invite is a link: pick a window, no account, and it expires.
which signup wall did you remove last?
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the whole platform is one api. same credits, same endpoints, no separate api plan.
most tools sell you a ui and bolt an api on later. agents do not click buttons.
what is api-first in your product?
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my product ships an MCP server, so an agent can drive it without me.
the hard part is not the tool list. it is that an agent needs the same guardrails a human gets: the credit cost of every call, and a hard stop when the budget is gone.
how do you price an api for agents?
ALT Zestio API quick start: a curl request to POST /api/enhance with a Bearer key
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> floor plan and captions cost 0 credits - they finish a job you already started
> virtual staging costs 2, because it replaces an external service
> video costs 15, and it is the only function that costs me real compute per run
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a 3D tour scan costs 8 credits. uploading a capture you already have costs 5.
same output, two prices - because the input work is not the same.
what do you price by effort instead of by perceived value?
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400 german districts with land prices, rent levels and purchase prices on one page. every number carries a source and a date - no estimates, no smoothing.
the hard part was never the map. it was proving where each number came from.
what does 'a source' mean in your product?
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most founders automate the product and hand-write the marketing.
the product has tests, a spec and a deadline. marketing has a mood.
guess which one gets boring first.
what did you automate this week that isn't the product?
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spent the day building a market overview for german real estate:
> 400 districts with land prices + rent bands on one page
> no external map provider, so no third-party request leaves the browser
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what matters more here is the boring part - one page, one number per district, no login wall.
what would you show a buyer first: the map or the numbers?
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