With 40+ years experience, our hospitality technology solutions help pubs, restaurants & hotels to streamline operations & enhance the guest experience #ZonalUK

Edinburgh
Joined September 2012
Today we are heading to the BOX Nottingham for the latest MA Leaders Club. ๐Ÿ‘‹ Attending from our side are Zonal's Clive Keywood (Sales Team Lead), Joel Wilson (Head of Technical Sales) and Mike McCabe (Payments Director). See you there? @morningad
1
21
๐Ÿ”Ž AI is becoming a more established part of how guests discover where to eat and drink out, and the latest findings suggest its role is only going to grow. โฌ‡๏ธ Download the full report: โ€ข zonal.co.uk/resources/go-tecโ€ฆ #ZonalUK #GOTechnology #HospitalityTechnology #AIInHospitality
1
23
๐—ง๐—ต๐—ฒ ๐—ธ๐—ฒ๐˜† ๐˜๐—ฎ๐—ธ๐—ฒ๐—ฎ๐˜„๐—ฎ๐˜†? AI is not replacing word of mouth or social media. But it is becoming another important part of the discovery mix. For operators, that means understanding where AI now sits in the customer journey, and what guests are actually using it to find out
1
10
๐Ÿป How can technology help pubs and bars boost efficiency, improve service and enhance the guest experience without losing the human touch? โžก๏ธ ๐—ฅ๐—ฒ๐—ฎ๐—ฑ '๐—Ÿ๐—ฒ๐˜ƒ๐—ฒ๐—น-๐—จ๐—ฝ ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—•๐—ฎ๐—ฟ' (from page 44) in the October 2026 issue of Bar Magazine: barmagazine.co.uk/october-20โ€ฆ #ZonalUK
1
1
29
Findings from Zonal's 'The New Age of the Pub Service' consumer research also highlight just how varied guest preferences on tech remain, with 66% of pub-goers still preferring to order at the bar, while 34% favour ordering and paying at the table through an app or website.
1
8
The right foundations are key. A strong technology infrastructure is the natural starting point, providing a central backbone that eliminates isolated systems, reduces duplicate admin, improves data visibility and supports a more consistent guest experience.
6
Whoโ€™s using AI to choose where to go out to eat? Zonal's latest consumer research report - AI and the Algorithm: How tech is shaping venue discovery - has revealed the top demographics of adopters... โ€ข zonal.co.uk/resources/go-tecโ€ฆ #ZonalUK #GOTechnology #AIInHospitality
1
41
๐—ช๐—ต๐—ฎ๐˜ ๐—ฒ๐—น๐˜€๐—ฒ ๐—ถ๐˜€ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜? โœ” How do consumers actually use AI? โœ” The five thingsโ€™ guests most want to know from AI when looking for a venue โœ” How much consumers trust different sources of information about hospitality venues
1
14
๐——๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—น๐—น ๐—”๐—œ & ๐—ง๐—ต๐—ฒ ๐—”๐—น๐—ด๐—ผ๐—ฟ๐—ถ๐˜๐—ต๐—บ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ For operators, our research offers the opportunity is to understand how discovery is changing, and what that could mean for venue visibility, and the wider guest journey. โ€ข zonal.co.uk/resources/go-tecโ€ฆ
14
๐Ÿง‘โ€๐Ÿ’ป What if your till data could tell you what guests love to order? Our strategic partner, @AirshipTeam has launched its new Product Catalogue, helping operators turn EPoS data into clearer customer insights and more relevant campaigns. Find out more: airship.co.uk/blog/new-featuโ€ฆ
28
๐Ÿคณ AI is becoming a more established part of how guests choose where to eat and drink... but its uptake isnโ€™t happening evenly. Our latest GO Technology research, in partnership with NIQ, reveals the scale of AI adoption in the discovery journey. โ€ข zonal.co.uk/resources/go-tecโ€ฆ
1
21
๐ŸŒŠ Weโ€™re in Dorset today for XP Hospitality at Highlands End Holiday Park, bringing together independent hospitality operators for a day of insight and ideas. ๐Ÿ‘‹ Zonalโ€™s Jason McCowan will be there - come and say hello! โžก๏ธ community.holidaymakerxp.co.โ€ฆ
25
๐Ÿค– A growing number of guests are turning to AI to help decide where to eat and drink... and it's important for hospitality to keep pace with this shift in venue discovery! Download our latest consumer report โ€ข zonal.co.uk/resources/go-tecโ€ฆ #ZonalUK #GOTechnology #AIInHospitality
1
24
For operators, the opportunity is to understand how discovery is changing now, and what that could mean for visibility, search and the wider guest journey.
1
8
๐——๐—ผ๐˜„๐—ป๐—น๐—ผ๐—ฎ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ณ๐˜‚๐—น๐—น ๐—”๐—œ & ๐—ง๐—ต๐—ฒ ๐—”๐—น๐—ด๐—ผ๐—ฟ๐—ถ๐˜๐—ต๐—บ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ Explore how AI is not only influencing venue discovery, but also discover what information guests want from it, and how behaviours differ across generations. โ€ข zonal.co.uk/resources/go-tecโ€ฆ
8