German football reporter @Bulinewsdotcom | Words @FootballLeagueW & @ExpressandStar | Wolves fan in exile, gigs & motorsport

Karlsruhe, Germany
Joined November 2022
Cameron Smith retweeted
Only the fifth #ThreeLions player in history to win the #BallonDor 🦁 @HKane 👊🤍
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Cameron Smith retweeted
Remembering Kenny 🧡
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Cameron Smith retweeted
We’re currently experiencing a dangerous mix of an apathetic fanbase with no connection to the squad or manager, a squad with an incredibly pedestrian style and sky high expectations implemented by naive comments from the board It’s all going to end in tears incredibly soon
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Cameron Smith retweeted
Ladislav Krejci would be a club record signing at 21 clubs
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A few thoughts on Angelo Stiller and Stuttgart ahead of Atletico Madrid 👇
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Grim viewing this. Bring back the international break
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Cameron Smith retweeted
WHO were the better side???😭😭😭😭
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Cameron Smith retweeted
Etihad threatening to sue. UAE reportedly intimating that UK investment could be pulled. A Prime Minister couching any criticisism. If this sorry saga doesn't convince you that state ownership of football clubs should never be allowed, nothing ever will.
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Cameron Smith retweeted
There is a fake Jürgen Klopp quote doing the rounds, all about Liverpool, regrets about leaving, and some other blah, blah, blah. It’s not real; ignore it.
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How on earth is an account this size posting an AI quote like this, let alone people falling for it?
This quoted post is unavailable.
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Cameron Smith retweeted
“Sky Sports Monday Night Draft” where the 19 remaining PL clubs get to choose one of City’s players hosted by… David Jones, Jamie Carragher and Gary Neville
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Cameron Smith retweeted
I'm really looking forward to the day when this is no longer considered a viable business method for journalism. Outlet owners, writers and audiences all need to come together if we're going to get back to interesting, original stories. It's not easy, but it's not impossible.
1/ Yesterday, I mentioned how during my time at Breaking Media, journalism eventually started to feel secondary to simply pumping out content and chasing traffic. For context, Breaking Media is the company behind Football Insider and a number of club-specific football sites, which is where I worked. Thought I'd take a bit of time to explain what the role actually looked like 🧵
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1/ Yesterday, I mentioned how during my time at Breaking Media, journalism eventually started to feel secondary to simply pumping out content and chasing traffic. For context, Breaking Media is the company behind Football Insider and a number of club-specific football sites, which is where I worked. Thought I'd take a bit of time to explain what the role actually looked like 🧵
Having also left Breaking Media recently, I can unfortunately relate to a lot of what Josh has said. I worked with some brilliant people, but ultimately became completely disillusioned with the way the company was run. In my experience, journalism increasingly felt secondary to pumping out content, chasing traffic and manufacturing clickable headlines as quickly as possible. All of that came while working as a self-employed contractor, despite having set shifts, rigid output expectations and various restrictions that often left me questioning how much independence I actually had. Communication from Wayne Veysey was consistently one of the most frustrating aspects of my time there, while successive payment problems only added to that frustration. Even after leaving, my final invoice was not paid by its due date despite repeated chasing. I eventually issued Breaking Media with a formal Letter Before Claim before the outstanding amount was subsequently paid. I’m relieved to be out of that environment and have absolutely no regrets about leaving. Fair play to Josh for speaking publicly about his experience. Unfortunately, having experienced the operation myself, very little of what he has written surprises me.
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5/ That matters because, obviously, these club-specific sites were being read by supporters who live and breathe those clubs. Eventually, it began to make me uncomfortable that, no matter how much I knew about each club, I was covering nine clubs I don't support.
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Small correction: eight clubs, not nine, as listed above.
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14/ Eventually, enough was enough, and I asked to leave on 20 July. The problems didn't end there. Both of my final two invoices went beyond their due dates despite repeated chasing, with the latter remaining unpaid for almost three weeks. I eventually issued Breaking Media with a formal Letter Before Claim. The outstanding payment was subsequently made.
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15/ None of this is aimed at the writers still working there. As I said originally, I worked with some genuinely brilliant and talented people, and my criticism is of the model I experienced. I'm writing it because football supporters deserve to understand how the content that they are often, understandably, frustrated by gets made. I was part of that system, and I'm not pretending otherwise, but I realised I didn't want to spend my career feeding a content machine. I was fed up, and fans are fed up too. Football media can be better than that, and it should be.
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