MultiChannelNetwork (@_MCN) header
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MCN represents advertising interests for 70+ STV channels, 107 digital publishers, 75 apps, 3 IPTV services & 73 DOOH-TV

Australia
Joined March 2009
Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)Photo by MultiChannelNetwork (@_MCN)
MultiChannelNetwork retweeted
According to @thinktv advertising on small screens performs better on short term advertising scores than any other screen including television. However that’s for all content types. Therefore there should be a rush to investment into catch up TV content on Mobile! #awapac
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MultiChannelNetwork retweeted
ThinkTV researcher Karen Nelson Field says a marketer’s biggest mistake would be to accept the 50% viewability standard #AWAPAC
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MultiChannelNetwork retweeted
Think TV study agrees that 50% of an ad on a screen should be unacceptable from the MRC. As viewability at 50% has negative brand impact #awapac #advertisingweekapac
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MultiChannelNetwork retweeted
Advertising will be a $1 trillion industry within 8.5 years - no wonder Amazon’s getting into advertising. It’s an easier way to move the needle than drilling for oil or building cars @jefftgreen - ceo @TheTradeDesk #AWAPAC – at Sydney, New South Wales
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MultiChannelNetwork retweeted
Changing the conversation between agencies and clients from price to value changes the future of the industry, says @TheTradeDesk founder Jeff Green #AWAPAC
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MultiChannelNetwork retweeted
Presented by @Think_TV - Coming up at the Media i Workshop Stage in Sydney, Media Professor, Karen Nelson-Field, reveals the highly anticipated extension from the acclaimed Benchmark Series on Video Advertising Platforms. #AWAPAC
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MultiChannelNetwork retweeted
“The game has changed.” @TheTradeDesk CEO @jefftgreen #AWAPAC
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MultiChannelNetwork retweeted
Outstanding keynote by @fer_machado123 at the inaugural #AWAPAC that truly demonstrated what happens when great minds get together and think unalike
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MultiChannelNetwork retweeted
.@channelten and @_MCN have announced sponsors for the upcoming season of #TheBachelorAU. #ausmedia #austv ow.ly/cgIX30l5qhA
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MultiChannelNetwork retweeted
.@_MCN launches next evolution of programmatic TV trading – Smarthub #ausmedia ow.ly/yjws30kRaI2
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MultiChannelNetwork retweeted
Tune into the latest Marketing Dividends: Host James Hier @WavemakerANZ and 3 of Perth’s top marketers discuss legacy, adjacent categories and dealing with WA's boom-bust cycle @_MCN @SkyBusiness #CMO #marketers @cashconverters @OptusStadium @Cycliq youtube.com/watch?v=TXSy8K7y…
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MultiChannelNetwork retweeted
Didn't get an invite for the BIG day? 😞 Join us LIVE for the #RoyalWedding 👸 Sat from 6pm on @UKTVaustralia #PrinceHarry #MeghanMarkle
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MultiChannelNetwork retweeted
Telling I nsights and a call to action to Australian marketers at The Media Challenge - A Year On with thanks to @PwC_AU, @sunitagloster, our industry panel and moderator #PaulMcintyre @_MCN. Video highlights available in coming weeks #CMO #advertisers #mediachallenge
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MultiChannelNetwork retweeted
What does the future of programmatic TV look like? Mark Frain of @_MCN, Indy Khabra of @AmnetANZ and Arvind Hickman of @AdNews discuss at #Programmatic18.
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MultiChannelNetwork retweeted
Replying to @AshtonMediaOZ
@AshtonMediaOZ's Programmatic Summit 2018 starts tomorrow. Listen to our latest podcast to get the latest on the state of Programmatic TV in Australia with Nev Hasan of @_MCN. Listen on iTunes: po.st/jdRmK4 Listen on Whooshkaa: po.st/4zztLd
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MultiChannelNetwork retweeted
We are at the 4th state in the TV industry according to @VideologyGroup #ftvads #advertising #futureoftv 1. Denial 2. Awareness 3. Disruption 4. Response
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MultiChannelNetwork retweeted
QUOTE of the day at #FTVAds conference: "Television's ability to reach 15 million people a month is unparalleled."
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MultiChannelNetwork retweeted
We need to obliterate our reliance on overnight ratings and legacy metrics, put down the canons and work together to get it solved, says MCN CEO Fitzgerald #FTVAds
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MultiChannelNetwork retweeted
‘Managing decline is not a position TV should be in’: Irwin Gotlieb, Chairman, GroupM speaking at Future TV Advertising, Sydney #ftvads
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MultiChannelNetwork retweeted
Thanks for having us guys! teapaw.org/_mcn/status/9607597285… – at Sydney, New South Wales
.@SkyRacingAU presenters, Lizzie Jeffs, Libby Hopwood and Ben Way dropped by MCN to chat all things Sky Racing with the lead up to the exciting 2018 Autumn Carnival.
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