Jeff Croft (@_jeffcroft) header
Jeff Croft (@_jeffcroft) profile picture

3x Founder, xMSFT, xPLTR. Building a portfolio of advanced technology bets. Often musing on Technology and its interaction with History & Politics.

Georgia
Joined May 2018
Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)Photo by Jeff Croft (@_jeffcroft)
Sat down with @MannyBernabe for a discussion on Relationships in the hyper digital era, GenAI, and much more.
🎙️ #033 Jeff Croft: GenAI at Palantir, Enterprise Impact & The Power of Relationships ----- Jeff Croft (@_jeffcroft ) is a two-time founder who has worked at companies like Microsoft and Palantir in business development, go-to-market, and revenue roles. For the last seven years, he has focused on the emerging AI sector, particularly its industrial applications, and has tried to understand why so many digital transformation projects fall short. Most recently, he was at Palantir and he offers a unique perspective on what it was like to be at one of the world's most important data companies during the boom in large language models. You'll appreciate Jeff's point of view on go-to-market strategies and selling AI and machine learning to enterprises, what's different, and what's changed. Jeff offers a unique perspective not just on the technology front in terms of AI, but also on how to get these technologies into production and what companies must do to truly move the needle on digital transformation efforts. I hope you enjoy my conversation with Jeff.
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there is no moat
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hey @bot read this whole quoted thread and suggest ideas for how you can help me with my work and my life.
what did you get done this week with @bot?
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Jeff Croft retweeted
AI will cure cancer and it will kill us all are not contradictory positions, they are both rhetorical methods to make the exact same argument: the future is defined by AI. You are a satellite revolving around the AI sun, at best. These undefined prognostications of future omnipotence distract from accountability in the present. This rhetoric has two effects 1) it distracts from today’s upside down value capture versus value creation equation 2) it forces a psychological centering of AI and AI companies at the expense of humans and the rest of the world’s institutions. Any technology’s utility is a function of our ability to control it, not its raw hypothetical power without controls. Chemotherapy requires precision to kill cancer and not kill a host. Nuclear reactors are defined by their controls more than the reaction itself. That a given technology’s utility is bound by the precision of its controls was Palantir’s fundamental insight at its inception: the amount of security the US government can guarantee its citizenry is defined by how much it can guarantee rights to privacy more so than the raw capability to identify threats. If you do not enhance both privacy and security, your product is a toy. AI is not the first technology that couples control with utility. In the present, the models are voraciously consuming knowhow like a parasite eating its host until both die. Every company I speak to is sprinting to control a spend:outcomes ratio that exploded on them before they could learn how to govern it. They are observing their intellectual assets eroding like a sand castle into the ocean. They are stuck between being upside down on value leakage, yet being told they have no agency over their future. The inevitability of the arrival of a deity forces individuals to define themselves as a function of that deity. Nobody wants to be that luddite who tells you the Wright Brothers will never fly. Nobody wants to run Polaroid or Blockbuster. No young person wants to be a part of the permanent underclass. Forward leaning humans are psychologically berated into defining their skillsets and objectives as a function of AI. Their careers are lottery tickets. They define utility through how good they are at tickling a model. “Ride the exponential” is a mantra that allows you to be “good” in a moral sense, without earning it. If you dare to expose yourself as a luddite that is not getting results today, well that is a “skill issue,” or you simply aren’t using enough tokens. This propaganda pursues an inevitable centering of AI, with humans as peripherals. The only thing you have real agency over in the future? Using more tokens of course. I think if you are going to virtue signal about protecting our future, you should also own the implied vice that comes with your position. Prognostications of armageddon are inextricably linked with acceptance of the bad things that exist in the world today. 350,000 people die of sepsis in hospital settings in the US alone every year. Life expectancy in the US has flatlined over the last 20 years while healthcare spending per person has doubled. 30-40% of the food supply is wasted while 18% of households with children experience food insecurity. 19.5% of drinking water is lost in transit to consumers. A significant portion of the world’s energy supply is threatened by a fanatical regime because the strait of Hormuz is still contested. Putin’s death machine continues to slaughter Ukranians every single day as technological efficacy literally defines meter over meter of protected or conquered land. The CCP has 230 times the shipbuilding capacity of the United States and the implied ability to control the world’s commerce and security. $1.7 trillion of excess, unproductive working capital is locked up in the top 1000 companies in the US, capital that is not producing goods and services for every day Americans. Americans paid over $250 billion in credit card interest at over 20% APR last year and more than half of savers earn less than 3% interest on their savings. Real wages have stagnated, middle-wage workers real income is up only 6% since 1979 while low-wage workers are down 5%. We have a shortage of ~7 million homes in the US. 8.5 million acres burned in wildfires so far this year. As of year end 2025 2,060 gigawatts of generation and storage capacity were waiting for grid interconnects (double the capacity of the existing power fleet). I digress. We are making real progress against each of these miseries, and many more, because of the incredible progress in AI systems over the last several years. Perhaps ironically, success in all of these domains is a function of how precisely controlled the models are. For the cognitive labor humans know how to wield to achieve real world outcomes today, open source or off-frontier small models are already at parity for at least a plurality of use cases on a price/performance basis. Those customers reliably outperform the frontier when they incorporate their own proprietary data and decision traces. The most consistent pattern I see over and over again is real world use cases shrink their reliance on general purpose AI’s over time. They encode deterministic knowledge and/or post-trained models on smaller model footprints. It is empirically a wildly optimistic future with AI as an accelerant for the pluralistic, wonderfully diverse means of advancing the human condition against problems you can measure and make progress against today. We should also own that these horrible challenges persist because these systems are not yet good enough to fully solve them. They are worth improving. The bay area is abdicating responsibility for the world as it is today while claiming ownership of the world as it might be tomorrow. DC and our political leaders are polarizing into zero sum positions. These are the luxury beliefs of children. Build something people need today, at a price they are willing to pay when not pressured by the social herd, if you want the opportunity to do it again in the future.
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This is the danger of Flock cameras. She was guilty until proven innocent... and she was only able to prove her innocence with her own video footage.
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This sentence from Carl Jung hits hard. “No matter how isolated you are and how lonely you feel, if you do your work truly and conscientiously, unknown friends will come and seek you.”
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Jeff Croft retweeted
SaaS is not over. But BS rent seeking grifter SaaS is.
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I think we are witnessing the biggest explosion in software creation in history. New website creation is up 40% year on year. New iOS apps are up nearly 50%. GitHub code pushes in the US jumped 35% and in the UK around 30%. All of these metrics were flat for years before late 2024. The entire graph looks like a hockey stick. You no longer need a six month runway and a dev team to ship something real. We see this in our metrics as well! People who never wrote a line of code are building and launching apps. The barrier to building software just disappeared. What matters now is knowing what to build and the taste to build it right.
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Every kid in America should understand that this country was built by strong, passionate young men who were willing to fight to the death for their freedom. That spirit has never disappeared. It is deep inside all of us. God. Family. Country. 🇺🇸
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🇺🇸 Elon: “Nothing will make you happier than having kids. It will absolutely improve your happiness level [and improve your] quality of life.” Happiness boost… batteries not included.
Having kids means you will do anything to ensure that they live and are happy, for you love them more than your own life a thousand times over, and there is no chance that you will fall in love with an AI instead. Remember these words.
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You’re now in the era not of 10X better employees but 100X better employees. AI + human.
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What a privilege to be alive, right now, at this moment, just when the machines learn to think.
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At this point, Americans need DOGE more we need Congress. AUDIT EVERY DOLLAR IN EVERY STATE.
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C+ strategy with A+ execution beats an A+ strategy with C+ execution every single time.
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You cannot make yourself exceptional and live a normal life. To make yourself exceptional, you must live an exceptional life. You must become the exception.
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First Signal Ep 002 with Jenelle Sheridan Harnessing AI for Retail: Business Problem Solving Jenelle is a retail industry vet. Leading growth at Gap and taking Athleta to well north of $1B. Jenelle now runs Farvue Partners a retail focused strategic advisory firm helping brands accelerate growth. We dive into the new retail growth playbook, a framework for centering your organization around growth, and of course how the best brands are infusing technology into their ecosystem and getting results. I really enjoyed this conversation and will be posting may more insights from Jenelle over the coming weeks. If you run a retail or CPG brand and would like a free 30 minute assessment of a growth or technology challenge you are facing drop "Growth" in the comments and we will connect to set up some time. @gomeridiantech SummitHouse
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Wealth isn’t about buying cool things. It’s about buying the right to say no... to anything.
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If you’re gonna do something, go big. Everyone admires courage, no one admires the timid.
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Thank you @RepThomasMassie for all you have done, and continue to do for our country. Leadership can be lonely. 🇺🇸
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This! But in every industry.
The game community in shambles, throwing tantrums and melting down because an indie hacker built a $100k/mo game in a week is worth of studying. People are now realizing that someone with agency and the guts of putting something out there is out-earning decades of technical experience and studies. We are watching live the cognitive dissonance and disbelief that happens when people too high on their own supply realize that AI has changed the rules.
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Jeff Croft retweeted
That seed planted in our nation's darkest hour? It's becoming something unstoppable: The Reclaiming of American Education The Restoration of American Confidence The Renewal of American Purpose Not through force. Not through division. But through truth.
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