We just crossed a quarter trillion dollars in assets on ProjectionLab. $250 billion π€―
Financial companies often share AUM (Assets Under Management) as a signal of scale, trust, or business health.
But we don't manage these assets. Our customers do.
People use ProjectionLab to model their own financial lives: investments, career changes, starting a family, taxes, retirement, and all the other what-ifs that come with trying to make good financial decisions.
That's what makes this milestone different. It represents hundreds of thousands of households using professional-grade planning tools that have traditionally been out of reach to make smarter money decisions.
Thanks to everyone who has used PL, shared feedback, suggested a feature, or told a friend. You're the reason this thing keeps getting better β€οΈ
We'll keep building the way we always have: thoughtfully, independently, and for our customers.
Just shipped a tax strategy optimizer that saves the median household $300,000 in lifetime taxes.
Really exciting to make powerful tools like this accessible to everyone.
And kinda crazy to realize I've been working on @projection_lab for half a decade now.
#buildinpublic
no longer catfishing with a pic from 2016! π
was kinda fun stitching this new one together with @GeminiApp and @canva
(sorry for the cut @traveling_olive π)
Here's what getting married this summer taught me about B2B SaaS...
Absolutely nothing.
Not everything in life has to be about business π
For 5 years, I've struggled to give myself permission to disconnect.
When you build something from nothing, it becomes part of you.
What if there's an outage? Should I have my laptop on-site? How many things still rely on me?
At some point, you have to tell yourself to shut up and get a grip.
If you waste this kind of day worrying about work, you're not getting it back.
Sometimes you've got to trust your team, and yourself, enough to fully disconnect.
So yeah. I left the laptop at home. Didn't think about work. Wrote zero lines of code.
And it was a perfect day, rain and all.
had fun catching up with friends, partners, and creators at @FinCon 25 this year!
... and stayed a few more days to enjoy the outdoors! β°οΈ π£
on the river, it hit me how lucky we are to be building a calm and independent business, not chasing unicorn valuations or racing to investor meetings.
no one to say we can't go fishing on a tuesday morning π
It's easy for running a business to become all-consuming. And it can be tough to give yourself permission to ever disconnect.
But good friends + hard miles are restorative... even if my knees currently beg to differ π
Working for yourself is amazing, but also addicting.
You blink, and years have passed.
This weekend I took a day to reset on Katahdin (Cathedral β Knife Edge β Helon Taylor) with @traveling_olive.
First time in a long while I went an hour without thinking about work!
24 hrs on the front-page of hacker news?!
Replying to comments till 2am was not on the agenda this week π
Glad the HN hug of death is no problem for @Firebase Hosting!
Here's a peak at the analytics:
xitter.cf/_knolan/status/1942688β¦
Well that's more real-time visitors than usual!
Cool to see this story picked up on HN:
xitter.cf/_knolan/status/1939672β¦
Well that's more real-time visitors than usual!
Cool to see this story picked up on HN:
xitter.cf/_knolan/status/1939672β¦
We did it!! $1,000,000 in annual recurring revenue. With zero funding. π₯Ή
And I'm still processing that this is real.
No AI hype. No VC money. Just 4 years of hard work building good software to solve a real problem we had ourselves.
And never giving up.
When I started ProjectionLab as a side project in 2021, I was just a normal engineer working solo on nights & weekends after my day job.
I couldn't imagine my little app ever making 5 figures... let alone 7! π€―
But today, we're a 3 FTE team helping 100k+ households plan for a better financial future.
The chart may look smooth, but the journey to $1M ARR had ups, downs, and moments I wanted to quit.
Here's the full story: projectionlab.com/blog/we-reβ¦
#buildinpublic
















