To those who think this could raise prices, it misses how competitive markets work. The key is that firms respond to the demand they face, not simply knowledge of competitors’ prices (they already have substantial visibility of those prices). What changes is the behaviour of drivers, lower search costs make them more likely to switch to cheaper providers. A provider that raises its price risks losing the demand it has won by being cheaper, while firms offering lower prices are rewarded with more customers. That strengthens competition and puts downward pressure on prices. Market efficiency is good for prices, as @KaneEmerson showed above