Robb Digital

Just as a method actor has to look into the character they are playing, a marketer has to put themself in the shoes of their their target audience and prospective customers. What are they searching for? How do they use it? How could we make this product … instagr.am/p/CoDHUuiLAIH/

You may have heard about Google Analytics...but did you also know about Google Tag Manager? GTM can be an extremely powerful tool as it allows you to add and update your own tags for conversion tracking, site analytics, remarketing, and more. Plus it's f… instagr.am/p/Cn40JRErdKI/

Social media is fickle. Some posts go viral; others do not. Engagement depends on timing, whether the content is relevant, relatable, or remarkable, the choice of hashtags, and other factors. On the upside, you can evaluate the posts that underperformed … instagr.am/p/Cnzqju2r_uM/

Taxonomy is the tagging and classifying of digital content across different information systems, including content and knowledge management systems. Think of it kind of like digital index tabs. It really allows a business to work more efficiently and sta… instagr.am/p/CnugzOmrWia/

We are living in a one-click world, where services can get installed with just a click. When we grow accustomed to immediate gratification, brands whose websites have slow loading speeds, broken links, or a poor user interface suffer. It is difficult to … instagr.am/p/CnpXZwvLQBq/

If your site attracts a lot of new and repeat customers, it's clear that you understand your target audience's needs. However, if you’re new to the marketing game, research is a crucial part of your strategy before publishing new content. Your end goal s… instagr.am/p/CnhpAIXgR9S/

What is a SaaS? Software as a Service is a digital platform that allows you to share documents and applications over the Internet, as opposed to having to install and maintain software on your own system. It has really streamlined modern businesses since… instagr.am/p/CnZ6c83rlxR/

When building an ad campaign, less is often more. When ads become too repetitive or block page content, they feel intrusive and can cause you to lose leads. Marketing tactics have to be interesting and engaging in order to work. Think of ways that you ca… instagr.am/p/CnUxC1iL0lp/

What is the most important thing to consider when carving out a digital marketing strategy? Your target audience. Remember, you are building a product or service to fill your consumers' needs. Research to learn HOW they are searching, so you can get a le… instagr.am/p/CnNCnvzrzzo/

Let's talk Search Engine Optimization (SEO)! 2021 revealed an emerging trend called "No-Click Searches." This is a term for when a consumer types a question into their browser and the answer is automatically suggested without the user having to click on … instagr.am/p/CnCva_VtagY/